Balancing Purpose and Profit in Museum Learning

Social enterprise—using business strategies to achieve social goals—is common in the nonprofit world but newer to museums. Ian Ellard, Head of the V&A Academy at the Victoria and Albert Museum, sees an opportunity for museums to break free of old models with this approach. We dive deep into what social enterprise actually means, what it looks like in a museum context, and explore the nuances of using business strategies and financial success to support the public value of a museum. Plus, hear how ancient Greek wisdom can help solve modern online learning challenges.      

Evaluating online learning often flummoxes museum educators, but it doesn’t have to. Jeanine Ancelet, Principal at Audience Focus, helps bust that myth with smart, doable strategies for making evaluation meaningful and manageable. Hear practical tips for measuring on-demand resources, interpreting YouTube metrics, and designing inclusive evaluations across ages. And, find out why you might already be sitting on a gold mine of data. Jeanine also shares the guiding philosophy behind her 18 years of evaluation work. Plus, how do her skills as a trained Master Naturalist shape the way she visits museums? Stay tuned to the end to find out! Audience Focus: https://www.audiencefocusus.com/

“How much social impact do we get for a dollar?" That's the question Katy Scott, Director of Education Program Strategy at Monterey Bay Aquarium, is asking as her team explores what social impact actually means in practice, especially when it comes to online learning. Social impact has become a buzzword in museums, but Katy shares how her team is defining it through the intersection of environmental education, maker education, and equity education. While they don't have a formal definition yet, discover how online learning can create "hyperlocal" impact at global scale. Katy reveals why the future of meaningful social impact lies not just in reaching more people, but in empowering communities to innovate solutions for their own local challenges.   Plus, what do girl scout cookies and social impact have in common? Listen to the end to find out!  

Are we stuck in a doom loop of bland, poorly designed online learning, especially as AI plays a larger role in developing digital content? Mark Otter, CEO and Founder of Participate, shares why communities of practice, grounded in peer-to-peer learning and shared purpose, may be our best way out. We dig into how these communities fuel meaningful engagement and powerful learning. Plus, what does a hawaiian shirt, rubber band ball, and office key card have to do with a community of practice? Stay tuned to the end to find out!   Participate: https://www.participate.com/

Dr. Lauren Vargas focuses a lot of her work with institutions on the strategy and design of their digital ecosystem -- including how to engage and build communities. This was increasingly important with the pivot to digital programs in the pandemic and our conversation explores best practices for engaging and empathizing with that community; how to remain relevant and grow; and how to create a community pact that creates norms and expectations for the members.  Dr. Lauren Vargas, is owner of the consultancy, Your Digital Tattoo and a One-by-One research associate with the University of Leicester. 

Sina Bahram, President of Prime Access Consulting, provides insight into how to approach accessibility when designing a distance learning program. From platform providers to the learner experience, we dive into best practices, practical tips, and more.  But most importantly, he advises, "start small and [don't] be overwhelmed by all of the things...check your websites for some accessibility best practices. Talk to persons with varying abilities in your evaluation methodologies...And understand that you will not get it right overnight. You just won't. But, you need to start and then build that momentum and inertia over time."

Kristin Smith, Project Manager at the North Carolina Museum of Art, shares her experience of creating an online course for educators about social emotional learning (SEL), including the structure of the course; the benefits and challenges of teaching this content online; and why museums have a responsibility to create ways for visitors to learn about SEL. 

Emily is joined by a special co-host to breakdown the big take aways from season two. Season Two interviewed museum leaders from around the world about how different departments interpreted the word ‘Distance’ in the COVID-era.

Esme Ward, Director of the Manchester Museum, is setting out to create the most inclusive, imaginative, and caring museum in the world. In this conversation, we zero in on her efforts to care for her staff, audiences, and collections through embarking on a journey of repatriation. "God knows I'm passionate about museums, but you know, I do worry that we over rely on that passion.”

In this conversation, I speak with the four program co-chairs of the Museum Computer Network (MCN)conference about how they approached planning their virtual conference, what they’re worried about, and whether conferences in the future will be more or less virtual. MCN in November spans two weeks. Other virtual conferences are four weeks. One day. Live. Hybrid. Asynchronous. Conferences are experimenting and seemingly trying to lower as many barriers to entry as possible to still connect with their attendees.