Why the Fifth Pillar

MARKET UPDATE | Buyers are gaining leverage, while many sellers are struggling to adjust to the changing market. Join Dylan de Bruin, Amy Lucht, Kristin Polley, and Gina Swanson for our first all-women market update panel as they discuss leading with empathy, difficult client conversations, and finding opportunity in a period of transition.    In this episode: 00:23 All-Ladies Market Update 01:44 Meet the Panel 05:19 Elevator Pitch Market Talk 06:18 Skinny vs Volatile 09:59 Locker Room Reality Check 10:59 Listings Not Selling 14:18 Transition Period Turmoil 17:28 Be a Seller Not Just Sell 21:50 Firing Bad-Fit Clients 27:28 Seller Pain Points 31:47 Stats Behind the Shift 33:15 Confidence Over Fear 34:00 Three File Cabinets 36:48 Seller Confusion 39:02 Buyer Pain Points 45:14 Date the Rate Debate 50:26 ARMs and Creative Deals 54:43 Market Data Reality Check 58:56 Spring Outlook and Risks 01:02:47 Mindset and Market Share 01:10:17 Final Takeaways and Close     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube

PATH TO SIGNIFICANCE | The next 60-90 days will determine your spring results. Discover what to prioritize in your leads, systems, team, money, and mindset to prepare for the year ahead and build a stronger, more profitable business.   Find the Strategic Business Planning Worksheet & other business planning resources here: https://c21forge.com/business-planning/   In this episode: 00:19 56 Days Left 01:06 Five Pillars Preview 02:33 Leads Focus Spring 04:23 Maximize Conversations 08:15 Revisit Pipeline Value 11:29 Systems CEO CFO Mode 15:04 Audit Database Journey 17:28 Quarterly Strategy Time 19:11 Build Referral Team 20:03 Be the Light 22:31 Org Chart Audit 23:36 Tighten Money Belt 26:14 Cut Waste Keep ROI 27:46 Mindset Meds Framework 29:50 Control Your Inputs 34:14 Hack Your Environment 35:14 Head Down Finish     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube  

CLUES TO SUCCESS | A Zillow lead turned into a family Christmas invitation. Five years into her real estate career, Megan Avila shares how being authentic, staying down to earth, and always finding ways to help can turn a first meeting into a lasting relationship. She also shares what it's like balancing her real estate career with the new adventure of motherhood. In this episode: 00:25 Meet Megan Avila 01:17 New Mom Life 03:54 Maternity Leave Plan 04:56 Team Support Coverage 07:44 Back to Work Daycare 08:20 Scott Contractor Plug 10:29 Business Balance Ahead 11:54 Bringing Baby to Clients 15:06 Life Seasons Framework 18:21 How Real Estate Changed Her 21:38 From Social Work to Sales 23:14 Chasing Comfort Why 24:03 Chasing Peace Not Stress 25:10 Family Chaos to Calm 26:19 Creating Order for Clients 28:02 Business Breakdown Diamond Year 28:48 Zillow to Referrals Engine 30:37 Trust Comfort and Competence 32:09 From Cold Lead to Family 34:01 Star on Top Mindset 35:18 Mentorship and Thick Skin 38:09 Follow Up With Value 41:02 Five Year Vision Pickup Line 44:52 Tradeoffs Freedom and Travel 48:44 Authenticity and Persistence 49:44 Closing Thanks     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube  

PATH TO SIGNIFICANCE | Success isn't a mystery, but it does require learning to play the game. Discover the fundamental principles that drive success and how applying them can help you build something meaningful, create value for others, and find fulfillment in the work itself.  Get the 15 Principles For Business Success here: https://pathtosignificance.c21forge.com/mindset-transition-2/   In this episode: 00:18 Why These 15 Principles 01:07 Distilling Core Truths 03:06 Mindset and The Game 04:27 Value for Wants 09:16 No Secret 12:07 Value Surplus 15:03 Control Focus 18:22 Delayed Gratification 22:40 Tradeoffs and Priorities 26:41 People First 28:42 Consult Not Sell 29:58 Lead With Insight 32:32 Referability Habits 36:04 Put First Things First 38:53 Practice Ten Year Thinking 43:24 Lead With Gratitude 47:30 Obstacle Is The Way 52:05 Measure Progress Backwards 54:23 Paradox Of Egoism 58:50 Rules And Wrap Up   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube  

MARKET OF THE MOMENT | The real estate market is at an inflection point. Buyer demand is notably down, and it's time to have some direct, honest conversations with our seller clients about pricing.   In this episode:  00:33 Demand Drops Fast 01:17 Standoff About to Break 01:46 Pricing Talks Matter 02:06 Two Seller Options 03:07 Agent Action Steps 04:30 Hard Conversations Ahead 04:55 How to Deliver News 05:58 Run Toward Danger 06:24 Final Charge     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube

PATH TO SIGNIFICANCE | Your business will never reach significance if your mindset and beliefs don't. Discover how taking ownership, consistently applying the principles of success, and creating value for others can help you build a business that thrives and find fulfillment through meaningful work.   In this episode:  00:40 The Fifth Pillar Tease 01:46 Mindset Skeptic Turnaround 03:30 Survival Mindset Trigger 07:16 Ownership Bridge 08:16 Eight Mindsets Framework 09:08 Know Yourself and Goals 11:01 Circle of Control Focus 15:44 Stability to Success Growth 17:23 Science of Success 18:33 Ownership Before Answers 18:50 Audit Your Beliefs 21:22 Do Hard Things 21:55 Execute With Excellence 23:49 Course Correct and Compound 25:14 Success Without Fulfillment 27:42 Value Surplus Mindset 8:59 Make Work Meaningful 32:45 Pass It On 34:37 Mindset Drives Significance 37:06 Final Takeaways     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube

CLUES TO SUCCESS | Building a business around people, excellence, and 10/10 client experiences has been the foundation of Jenn Jansen's success. She shares how mentorship, community involvement, and a commitment to bettering herself and the industry have shaped her journey, and why surrounding yourself with good people makes all the difference.   In this episode:  00:20 Joining The Team 01:47 Sales Without Pressure 02:25 Rankings And What Matters 05:19 Origin Story In Real Estate 05:29 From Mortgage To Full Time 08:44 Mentors And Taking The Leap 10:32 Launching Epic In 2014 11:55 Growing Epic With Intention 13:42 Why Leave Independence 17:51 What Drives Her Success 21:14 Community Involvement Strategy 24:19 Boards 4H And Family Life 27:00 Iowa Realtors Leadership 29:23 Imposter Syndrome to Service 30:33 Gratitude and Consumption 32:29 Sioux Center Market Realities 37:50 Joining Century 21 38:44 Trust and Team Transition 42:41 Brand Identity Shift 47:11 Defining Success by 2030 49:27 Systems Freedom and Balance 50:45 Win the Day     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube  

THE BACKSTAGE | Dylan, Vic, Anna and Kiera explore Tony Robbins’ Six Human Needs, discussing how the needs that drive our decisions can become both superpowers and kryptonite. Through personal stories and reflection, they consider what has shaped their choices, what they want to drive them moving forward, and how continual growth and putting what we learn in the service of others can lead to greater fulfillment.   Find the 6 Human Needs resource here.   In this episode:  02:19 Why Six Needs 04:04 Roundtable Reflections 07:56 Six Needs Explained 13:44 Vic Needs Story 19:51 Anna Needs Story 26:45 Kiera Needs Story 33:50 Choosing New Drivers 39:07 Choosing Your Drivers 39:54 Growth Over Connection 43:20 Uncertainty As Practice 49:34 Want More Vs Driven By 56:20 Hierarchy And Satiation 59:14 Growth And Contribution Thesis 01:05:03 Paradox Of Egoism 01:09:13 Closing Reflections     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube

WINNING THOUGHTS | Winning isn't complicated, it's complex. Learn why success in real estate and life depends on more than solving problems, and how wisdom, judgement, and an understanding of people help you navigate complexity when there are no simple answers.   In this episode:  00:34 Left vs Right Brain Myth 01:39 Master and Emissary 02:59 Complicated vs Complex 05:45 Why Complex Matters 07:45 Real Estate Is a Dance 10:31 Wisdom Beyond Frameworks 12:36 AI and Human Value 13:45 Winning Is Complex     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube  

WINNING THOUGHTS | What we believe influences what we notice, the meaning we give to what happens, and ultimately what we're willing to do about it.   In this episode:  00:34 Belief Bumper Stickers 01:42 Mind Filters Reality 03:46 Scar Study Twist 06:13 Rats and Hope 08:06 Belief Shapes Life 09:10 Three Key Decisions 09:30 Focus Your Attention 10:56 Meaning Makes Emotion 12:02 Actions and Limits 13:45 Four Minute Mile 14:32 Final Takeaways     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube