Episode #5 - Building Brand Values Into Visual Identity

In this episode of Montcast we're talking about how SEO, how search engine optimisation, is fundamentally shifting, and how it's got this powerful new partner in, digital PR, all being reshaped by artificial intelligence. 

How do you turn a mission statement into something your audience can see and feel? In this episode, we explore how to translate core brand values into a powerful visual identity—through colour, typography, imagery, and design systems that speak louder than words. Hear from creative experts on aligning design with purpose, and learn practical steps to make your brand not just look good, but mean something.

Ready to refresh your design palette? In this episode, we dive into the bold, brilliant, and beautifully functional typography trends set to dominate 2026—from fluid serifs to kinetic type. We also call out the overused fonts, outdated aesthetics, and clichéd choices you’ll want to leave behind. Whether you’re a designer, brand strategist, or just a type geek, tune in for fresh insights and practical takeaways that will shape your next creative project.

In this episode, we’re exploring something that impacts all of us—often without us even realising it: the subconscious power of colour in branding.Discover how understanding the psychology of colour can help businesses forge stronger connections with their audience and reinforce brand identity in meaningful ways.This episode is inspired by a recent article from our team at Montpellier Creative—now brought to life in audio form.Hit play and let’s dive in. 🎧

Recorded remotely during the Covid-19 pandemic lockdown, MontCast interviews Edward Loades of Black Cliff Media on what can be achieved through video content and animation, when the option to film does not necessarily exist.

In the inaugural episode of Montcast, Dan Burton interviews the three directors at award-winning PR and design consultancy Montpellier, with Cheltenham's beautiful town centre providing the backdrop. Listen to Guy Woodcock, Dean Enon, and Roger Taylor give their thoughts on the changing world of PR & communications, and the clients their teams support. #publicrelations #marketing #communications #design  

What can you expect from MontCast? Take a listen to our trailer and tune in each month to hear from PR pros of all levels.