#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands

Bryan Johnson is the founder of Braintree, Kernel, a futurist, biohacker and an author. Is it possible for humans to never die? In recent years, Bryan Johnson has drawn global attention for the extreme experiments he’s running on his own body in pursuit of radical longevity. So what does the latest science actually say about his quest to live forever, and how close are we really to immortality? Expect to learn why it is our human obligation to fight against death, the most life-changing pivots Bryan made that helped him the most, how to get perfect sleep, what it takes to build an anti-fragile routine, the most important treatments that help increase your changes of living longer, how to improve your vascular health, how Bryan deals with complex emotions life grief, Bryan’s strange prediction on how he might die and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Get up to $350 off the Pod 5 at https://eightsleep.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Rosolie is a naturalist, author, and wildlife filmmaker. What is it actually like to live a real-life Indiana Jones adventure? From surviving the Amazon, encountering dangerous animals, and coming face-to-face with uncontacted tribes, what makes this place worth protecting, and what’s the smartest way to save the Amazon and everything it holds? Expect to learn what it’s like being stung be a stingray, why Paul tried to get eaten by an anaconda, the most afraid Paul has ever been in the jungle, the biggest mistakes people make when trying to move through the jungle, the strangest nights Paul has ever had out on the Amazon river, Paul’s story of encountering an un-contacted Amazonian tribe, why conservation tourism probably won’t scale and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

HARDY is a singer-songwriter and producer. Odds are, your favorite country song wasn’t written by the person singing it; it was probably written by HARDY (or someone in his writing circle, maybe). So how did a Mississippi country boy become one of Nashville’s most powerful behind-the-scenes writers and producers? Expect to learn what HARDY’s philosophy for his career and life is, what most people do not understand about how the Nashville scene works, how to balance the unique tension between being a songwriter and an artist, the story of the bus crash that almost killed HARDY, how to use vulnerability and turn it into a strength and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get up to $350 off the Pod 5 at https://eightsleep.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Get a free bottle of D3K2, an AG1 Welcome Kit, and more when you first subscribe at https://ag1.info/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Donald Robertson is a cognitive-behavioral psychotherapist, an author and an expert on ancient philosophy. Why are we so anxious in the safest time in human history? Our brains evolved for real danger, predators, hunger, survival, not notifications and deadlines. So what are the modern tools for calming our primitive nervous system in a modern world? And is the answer something our ancestors already knew? Expect to learn what Donald wishes more people knew about anxiety, how it works and what causes it, how CBT might be the best therapy to combat chronic anxiety, what the main problem with the major psychoanalytic theorists is, why CBT is just a modern extension of Stoicism, why modern American culture has become extraordinarily passive aggressive, how people can keep their life in alignment with their values and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get 10% discount on all Gymshark products at https://gym.sh/modernwisdom (use code MODERNWISDOM10) Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom Get the brand new Whoop 5.0 and your first month for free at https://join.whoop.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr Jay Wiles is https://ohm.health's Chief Health & Performance Officer and HRV researcher. HRV is the new health flex, but is it lying to you? Everyone’s comparing HRV scores, but what does HRV really mean for your health? How do you raise it, and should you actually care if yours is lower than your friends'? Expect to learn what HRV actually measures and what it doesn’t, why everyone suddenly cares about HRV, how fast the vagal system responds to changes in HRV and how it adapts, why resonance breathing is different than slow breathing, what to improve first when optimizing HRV, the big picture takeaway you should look out for, for HRV and much more... Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get 15% off your first order of my favourite Non-Alcoholic Brew at athleticbrewing.com/modernwisdom Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom Get up to $350 off the Pod 5 at https://eightsleep.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Trevor Wallace is a comedian, writer, and content creator. What does going viral actually feel like? If you’re Trevor Wallace, it’s just another week. From Celsius kids to Zyn bros, Cybertrucks to Monster Energy and "Kyle's", Trevor turns internet chaos into comedy gold. So what’s the method behind his madness, and how does he keep winning the internet Expect to learn why Autism is the new stolen valour, Trevor’s thoughts on the new Charlie Sheen documentary, how Trevor gets ideas to create his content, Trevor’s thoughts on Celcius, ZYN culture, and Cybertrucks, how it feels to go viral on the internet, why dating is so hard now, why most of your fears are a waster of time and much more... Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free bottle of D3K2, an AG1 Welcome Kit, and more when you first subscribe at https://ag1.info/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan Swanson is an entrepreneur and co-founder of Thumbtack. What if instead of using extra money to buy things, you used it to buy time? Delegation has never been easier, and with AI, you can 10× your productivity without working more. So what does smart delegation actually look like, and which tools make it possible? Expect to learn why buying hours is more important than buying things, why delegating your tasks is so important and the Cardinal sins of delegation, what Jonathan's top themes of being good at delegation are, what it would take to build your best life using assistants and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get the brand new Whoop 5.0 and your first month for free at https://join.whoop.com/modernwisdom Get 15% off your first order of Intake’s magnetic nasal strips at https://intakebreathing.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Get 15% off any Saily data plan at https://saily.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Russ is a rapper, singer, songwriter, and producer. Is obsession a gift or a choice? If you want to do something truly great, the idea of balance can start to feel like a comforting lie. So what does it actually cost to win? How did Russ go from an independent producer to a Billboard-winning artist by sacrificing almost everything else in his life, and was it worth it? Expect to learn why you have to stop blaming your parents for you life eventually, how to take your life seriously and why that is okay, why your fear of embarrassment is killing your dreams and how to get over it, the verse that Russ resonates most deeply with, what the darkest side of the music industry is right now, how legit the Spotify charts actually are, the moment Russ learned being an independent musician was a non-negotiable and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Hudson is a coach, entrepreneur and a podcast host. Why do we struggle to feel our emotions fully? A rich life requires openness, but that openness comes with the risk of pain. So how do we embrace the full spectrum of human emotion, even when it leaves us vulnerable to being hurt? Expect to learn why it’s hard to live in the real world with an open heart, why so many people struggle to make good decisions and how to make better ones, how to break the loops of rumination, how to develop a good relationship with your intuition, what the largest misconceptions about overwhelm is, why people struggle to let go of imposter syndrome and how to break free from it, and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get a free bottle of D3K2, an AG1 Welcome Kit, and more when you first subscribe at https://ag1.info/modernwisdom Get a Free Sample Pack of LMNT’s most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Learn more about Joe's work: Free self-assessment: assessment.artofaccomplishment.com Art of Accomplishment: artofaccomplishment.com Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices