Have you ever had a business idea that you sat on, then watched others take on and use?
My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on it. While she waited to perfect the site, other content creators jumped on the same idea and ran with it. That mistake led her to really think about her work-life balance, the speed at which she works, and how to differentiate herself from competitors better.
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