Aurora Live Podcast podcast

How Diageo Secures Advantage with AI

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We explore emerging trends and innovations that promise to reshape the consumer goods industry in this case-study fireside chat by Diageo, delving into their digital transformation and forward-thinking approach to AI innovation.

Global Head of Digital Transformation, Alice Perkins, walks us through how Diageo's utilizes AI in their content strategy to enhance customer experience and drive innovative solutions.

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