How to Scale a Profitable Medspa with Diana Lastovetsky | CEO of Spa Profit Solutions

In this episode, I sit down with Andrea Rivas, PA-C, an aesthetic provider I personally placed, to break down what it really looks like to build a successful career in aesthetic medicine.We go behind the scenes of her journey—from breaking into the industry to navigating opportunities, working with a recruiter, and ultimately landing the right role. Andrea shares her firsthand experience of what made the process smooth, what candidates should look for, and how to position yourself to stand out in a competitive market.We also dive into current aesthetic trends, patient demand, and market insights, giving both providers and clinic owners a real-world perspective on where the industry is headed.Whether you’re trying to break into aesthetics, scale your career, or hire top talent, this episode gives you a clear look at what actually works.

On this episode of The Aesthetic Talk, I sit down with Benish Lalani, FNP-C — an injector I personally placed into her current role — to break down her journey into the aesthetics industry.We talk about how she got started, what it really takes to become a successful injector, and the reality of working in today’s competitive med spa space. Benish also shares her experience working with a recruiter and how it impacted her career path.This episode is a must-listen for aspiring injectors, experienced providers looking to level up, and practices that want to better understand the talent they’re hiring.If you're serious about building a career in aesthetics — this is the inside perspective you need.

In this episode, we sit down with Diana Lastovetsky, medspa business coach, marketing expert, and CEO of Spa Profit Solutions LLC. Diana shares the strategies she uses to help aesthetic clinics increase revenue, attract high-value patients, and build profitable, scalable medspa businesses. From marketing tactics to operational systems, she breaks down what it really takes to grow a thriving aesthetic practice in today’s competitive market.

In this episode of the podcast, Jonathan McLean sits down with Julie Lorenzo, MSN APRN FNP-BC, founder of Jewels Aesthetics and experienced aesthetic nurse practitioner.They discuss one of the most overlooked foundations of a successful medspa: strong medical leadership.Julie shares her perspective on the real role of a medical director, how proper clinical oversight protects both patients and practices, and what medspa owners should look for when building their team.Topics covered include:• The true role of a medical director in aesthetics• Legal and clinical responsibilities in a medspa• Building trust with patients through strong medical oversight• What providers should consider before opening a medspa• Advice for injectors entering the aesthetic industryIf you're a medspa owner, aesthetic injector, or thinking about starting a medical spa, this conversation provides valuable insight into building a safe and successful practice.Julie Lorenzo, MSN APRN FNP-BCFounder of Jewels AestheticsInstagram: @jewelsxaestheticsWebsite: https://www.investinyourface.comThe podcast explores the business, clinical, and operational side of the aesthetic medicine industry. Hosted by Jonathan McLean, founder of McLean Aesthetics Recruiting, the show features conversations with industry leaders, injectors, consultants, and medspa owners.

Carlton Washington is the co-founder of 4 Ever Young Medspa, one of the leading medspas in the United States. Carlton alongside Deniz started the franchise business back in 2014 in Boca Raton and has since expanded the business nationwide. During the episode Carlton, shares gems on how to succeed in the medspa industry against your competitors. How to retain top talent in your medspa and keep them happy. Jonathan tests Carlton on his newest segment, “Red Flag or Green Flag,” “The Hot Seat,” and “Ask the Expert”.  If you have any interest in building a franchise or opening up a medspa, tune in to hear all about Carlton's story. LinkedIn + Instagram: Carlton Washington

Justin Mob is a Marketing expert who has co-founded a successful agency "The Cosmeticlane" that specializes in working with aesthetic practices nationwide. During the episode, Justin shares gems on how to succeed in marketing and how to leverage your company's social media. Jonathan tests Justin on his newest segment, “Red Flag or Green Flag,” “The Hot Seat,” and “Ask the Expert”.  If you have any interest in taking your social media and leveraging your brand to the next level, this podcast is for you. Instagram: @Thecosmeticlane

Dr. Sergio Gaitan is a board-certified dermatologist in Miami, FL. He has a passion for dermatology and specializes in cosmetic procedures. He is a perfectionist and strives to deliver artistic cosmetic results and "scarless" removal of lesions for his patients. During the episode, Dr. Gaitan speaks about his special approach to aesthetics and How to win over any patient who sits in your chair. Jonathan tests Dr. Gaitan on his newest segment, “Red Flag or Green Flag,” “The Hot Seat,” and “Ask the Expert”.  If you have any interest in taking your practice to the next level, this podcast is for you. Website: https://www.certifiedcosmeticsmiami.com/ Instagram: https://www.instagram.com/gaitanmd/ Instagram: https://www.instagram.com/certifiedcosmeticsmiamiTwitter: https://twitter.com/ccskincaremiami Facebook: https://www.facebook.com/CertifiedCosmeticsandSkinCare Youtube: https://www.youtube.com/@CertifiedCosmeticsandSkinCare

Holly is a registered nurse, author,  media personality, life coach, and renowned fitness authority, based in Houston, Texas.  During the episode Holly, shares gems on how to succeed in the marketing and media industry. How to stand out against the crowd and distinguish yourself against the competition. Jonathan tests Holly on his newest segment, “Red Flag or Green Flag,” “The Hot Seat,” and “Ask the Expert”.  If you have any interest in taking your professional brand to the next level, this podcast is for you. Instagram: @hollycotton_

Joe Stanoszek is the founder of VIO Medspa, one of the leading medspas in the United States. Joe started his business in the back of his tanning salon and now has over 32 locations open nationwide and 60 by the end of 2024. During the episode Joe, shares gems on how to succeed in the medspa industry against your competitors. How to retain top talent in your medspa and keep them happy. Jonathan tests Joe on his newest segment, “Red Flag or Green Flag,” “The Hot Seat,” and “Ask the Expert”.  If you have any interest in building a franchise or opening up a medspa, tune in to hear all about Joe's story. Linkdeln : Joe Stanoszek

Racquel Frisella, MSN, RN, AGPCNP-BC is the founder of Racquel Aesthetics. She is a board certified Nurse Practitioner with over 13 years of experience in the Aesthetics industry. Racquel’s ever evolving knowledge of the latest beauty innovations combined with her personable demeanor and eagerness to help others reach their beauty goals make her the go-to girl for patients all over the country.  Racquel has always had a passion for aesthetics and all things beauty. Her love for the art of aesthetic medicine is evident in her work. Racquel’s facial rejuvenation artistry is achieved with the use of dermal fillers, botox, dysport, lasers, and skincare. She has proven expertise in giving patients the “natural look.” Having previously worked as a neonatal nurse, Racquel has delicate injection technique. Racquel’s facial rejuvenation artistry is customized to each individual patient’s needs. She is dedicated to developing long-term relationships with her patients and she works very hard to ensure that each and every patient’s goals are understood and achieved. During the episode, Racquel gives tips on growing your brand in the aesthetic industry. Jonathan tests Racquel on his newest segment, “Red Flag or Green Flag,” “The Hot Seat,” and “Ask the Expert”.  Website: www.racquelaesthetics.com Instagram: @racquelfrisella