Yoga Business Basics 101

Welcome back to Episode 5 of the Send-Off Series! In this episode, we're talking about all the essentials of running a yoga business. Starting a yoga business can feel overwhelming, but it doesn’t have to be. We'll break down the key foundations every yoga teacher needs to know to confidently step into the business side of teaching. From taxes, accounting, and bookkeeping to marketing and branding to money mindset, continuing education and more, you’ll learn practical tips to help you build a sustainable and heart-centered yoga career. Everything you'll learn in this episode will also help you grow with confidence, stay organized, and feel empowered as a business owner. Enjoy! 

Have you ever dreamed of opening your own yoga studio but weren’t sure where to start? Opening a studio is exciting, but it’s also a big undertaking that goes far beyond just teaching classes. In this episode of the podcast, we walk through everything you need to know before opening your own studio, from clarifying your vision, to budgeting, to creating a welcoming studio environment. Whether your dream is to build a community space, a lifestyle business, or a long-lasting brand, this episode will help you connect with your deeper “why” and start turning your dream into reality. Enjoy!

Welcome back to episode 3 of the Send-Off Series! In this episode, we are discussing taking your yoga business online! We'll explore how the yoga industry has evolved since 2020 and the growing opportunities for teachers to move their businesses online, as well as why online teaching makes sense, what essentials you’ll need (from tech to backdrop to legal protections), how to grow your business in the virtual space, and tips for choosing the right software for classes, courses, or memberships, and more! If you've been considering an online element to your business or taking your business online, this episode is for you! Enjoy! 

We're back with episode 2 of the Send-Off Series! This episode is all about taking your business to the next level and expanding your offerings outside of group classes. Once you’ve been teaching yoga for a while, it’s natural to start thinking about how to grow your business beyond group classes. While group classes are an amazing way to practice teaching, connect with students, and build community, they aren’t the most sustainable way to make a full-time living as a yoga teacher... at least not on their own! In this episode, we dive into how you can take your yoga business to the next level with additional offerings, how to create a signature offering, what it takes to build a sustainable business you love, and more. Enjoy! 

Welcome back to the podcast! In this first episode of the Send-Off Series, we’re diving into an important topic for new yoga teachers: what's next after you finish your yoga teacher training. If you’ve just graduated your yoga teacher training and are wondering how to get started, what opportunities are available, or how to navigate the business side of being a yoga teacher, this episode is for you. We’ll cover business essentials, ways to gain teaching experience, and practical steps to set yourself up for success as a new yoga teacher. Whether you’re dreaming of teaching in a studio, running workshops, or building an online business, you’ll walk away with clarity and inspiration for your next steps. Enjoy! 

After a long maternity leave hiatus, we're back with a brand new episode of Mastering the Business of Yoga! In this week's episode, I'm giving you a life update and sharing how the last year on maternity leave has been, as well as giving you an update on the podcast and some information on the new episodes we'll be releasing this fall! Enjoy! 

Welcome to the last episode of the season... and the last podcast episode of 2024! In this solo episode, I share that I am currently pregnant and getting ready to welcome a second baby girl to our family. With the transition from 1 to 2 kids, I've decided to take the rest of the year off to focus on motherhood and my family. In this episode, I share how and why I'm structuring my maternity leave differently this time around, when we'll be back, ways to continue following and supporting MBOm, ways to keep in touch and more! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode: Being due for a second baby in June Wrapping up this season of MBOm and heading on maternity leave How I did maternity leave last time vs. how I’m doing it this time What’s next for MBOm

This week on the podcast I am joined by Manu Molina. Manu is originally from Andalusia, Spain but has lived in many places and spent most of his life as a globetrotter. He is on a mission to help yoga and wellness professionals to radically transform their marketing and biz game so that they can navigate the industry fearlessly, with clarity, and achieve sustained success. A big part of Manu's focus is on retreats, both organizing and running his own, as well as supporting other retreat leaders who need logistics, marketing, and organizational support, and this is what we dive into in today's episode. Manu shares his top tips for running successful retreats, including how to choose a length of retreat, a destination, a theme, as well as how to price so that you are profitable, marketing and much more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode: Manu’s yoga story and how he was first introduced to yoga Manu’s career in yoga and when he made the decision to teach yoga Top tips for running successful retreats How to choose the length, destination, and theme of a retreat Making your pricing profitable Other business lessons from Manu Guest links: Website: https://yogabizmentor.com/ Instagram: https://www.instagram.com/yoga.biz.mentor/

This week on the podcast I am joined by Amy Ippoliti. Amy is the co-author of The Art & Business of Teaching Yoga and cofounder of Vesselify (formerly 90 Monkeys), an online resource for yoga professionals. She teaches on YogaInternational.com and has been a presenter at the Omega Institute, Esalen, and Kripalu, as well as the Telluride Yoga Festival and Hanuman Festival. In this episode of the podcast, we're diving into Amy's background with yoga, how she has grown a thriving career in yoga, and what inspired her to write The Art & Business of Teaching Yoga. She also shares some of the major updates to the book that were released in 2024, and much more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode: How Amy first got into yoga, and what inspired her to become a yoga teacher Making the decision to do a yoga teacher training after college Becoming a new yoga teacher at 26 and how Amy’s yoga career evolved over time Whether or not the yoga industry has had “waves” over the years Where the inspiration to write The Art & Business of Teaching Yoga came from Major updates to Amy’s book that were released in 2024 Tips on how to flourish as a yoga teacher Guest links: Visit Amy online at www.amyippoliti.com and www.vesselify.com.

This week on the podcast I am joined by Maria Waag. Maria is a yoga, meditation and mindfulness teacher with more than 19 years of experience with yoga, and 11 years of mindfulness. She decided to change her career path and become a teacher after almost losing her life. Now, she runs her own yoga and mindfulness business, and loves to bring yoga out of the studios, to where people are, and has been teaching in a variety of settings such as teaching for FENDI in Rome, to Wanderlust 108 in Milan and the Buddhist Temple in Oslo. With a very thorough education and many specializations she is focusing on helping 1-on-1 clients learn to use yoga and mindfulness to help with specific needs, such as pain, trauma, concussions and much more, and uses her deep understanding of anatomy and biomechanics to help her students with injuries and challenges. In this episode of the podcast, Maria shares how she got into yoga and what inspired her to start teaching, as well as how she started specializing and working with students 1-on-1. She share her top 10 tips for specializing in yoga for anyone who is looking to dive deeper in their business and support their students on a personalized level! This episode is jam packed with goodness. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode: How Maria got into yoga, and what inspired her to become a teacher An overview of Maria’s seven years of teaching experience Finding private clients who are interested in what you have to offer Tips for specializing and working with students one on one Other important yoga business lessons from Maria Guest links: Website: https://www.mariawaag.com/ Download these 10 tips as a PDF here: http://www.mariawaag.com/mbom