S1E3 - SEO vs PPC: Differences, Pros, Cons & an Integrated Approach

In this episode, Gjergj & I talk about how to improve Local SEO for student recruitment. Why is it important for higher education institutions, what can they do to start improving their local presence, how to address local SEO from a Content Marketing perspective and more.

In this episode, Gjergj & I talk about Link Building and why it’s still important to do link building for universities and colleges. We discuss different link building strategies, how to create content that gets covered by other websites, how to measure the return on investment from link building and more.

In this episode, Gjergj & I talk about how to drive students through content marketing on search engines. How to decide about what content to write, analysing the wealth of existing content, building a content strategy that helps higher education institutions build trust and authority , and more.

In this episode, Gjergj & me (Faton) talk about differences between SEO and PPC, Pros and cons and using an integrated approach. We talked about how to decide which strategy to use, what factors to consider, how to allocate budget and more.

In this episode, Gjergj & me talk about SEO and how it fits within the overall marketing strategy for a higher education institution. We talked about branded vs non-branded searches, the student journey funnel, ranking in Google with content that answers students questions and more.

In this episode, we talked to Gjergj about the importance of being present in search results and understanding the student's journey from research to enrolment. We also talked about the difference between SEO (organic traffic) and PPC (paid search traffic), and how to use both of them effectively.