Email Marketing & Vulnerability with Hank Hoffmeier

What defines an analytics entrepreneur? Join John-David Ariansen, Director of Analytics at Silvertone Analytics and an Analytics Educator for a robust discussion. We have a chance to discuss how he was able to scale up his business by focusing on the largest gaps in data-understanding with his clients, putting himself out there, and building his education practice. From a YouTube video explaining the Tableau Certification exam and creating a content pipeline for the analyst and business leader alike, he has been able to create accessible coursework on Udemy and LinkedIn Learning that has helped hundreds of managers and analysts on their own journey. We also discuss how the entrepreneurial mindset applies to all facets of life and how life-long learning is the key to success.

What are the key foundations that can hold your data strategy up and help you stay ahead of the curve? Join Director of Advertising and Analytics Evan Levy at Method Savvy, a marketing consultancy, for a robust discussion on how to mitigate the most common issues he sees in data strategy across his clients, how modern tools can help drive 'data democratization' at your organization (along with all the messiness that comes with a democracy), and advice he would give his younger self that can be applied no matter what kind of marketer you are.

What can the intersection of email marketing, becoming a marketing 'infotainer,'  and the power of vulnerability teach us about creating a growth mindset and pushing yourself out of your comfort zone? Quite a lot, actually. Join Hank Hoffmeier, Strategic Insights Manager at iContact and a notes speaker, presenter, and marketing author and I through a healthy discussion on the MarTech Data Lab. In this episode, learn more about how you an apply a strategic mindset to your email marketing campaigns, how Brené Brown and vulnerability can teach you to become an even better marketer, and what tools Hank uses to continuously be learning and stay up to date on the latest trends in email and beyond. 

Did you know that the New York Times has over 50 trackers on you when you visit their website? Or that Salesforce has over 40 as well? It's hard to keep up with the rapidly changing world of marketing technology, but this podcast is here to help.  Welcome to The Marketing Technology (MarTech) Data Lab created by Samuel Itin, a place at the  intersection of the rapid rise of the marketing technology as a  discipline, the importance of data to help drive transformation change at organizations, and a culture of experimentation and innovation  required to stay ahead of future challenges.  Episode 0 of the MarTech Data Lab podcast will be an introduction to the types of things you can learn by listening weekly on all things martech, whether its mastering that new customer management platform you were just handed over, how to integrate sales and marketing teams with data, and much more.