Top Tips for Launching and Growing a Digital Lifestyle Business – In Just 7 Minutes with Sue Pats

Why you've got to check out this episode:Learn why most digital entrepreneurs quit before launching their first product and how to avoid this fate.Discover the ready-made system that eliminates years of course creation and months of lead magnet development.Understand why implementation support is the missing piece that separates successful digital businesses from digital dust collectors.Resources / Links:Watch Sue's free Evergreen Training to discover her rapid system for generating digital income with ready-made coursesSummary:Want to create a digital lifestyle business that generates income while you sleep? Most entrepreneurs who quit their 40-hour jobs end up working 80 hours in their own business - and many don't even survive their first year. The dream of passive income often becomes a nightmare of endless course creation, clunky value delivery, and 3am anxiety about where the next paycheck is coming from.In this episode, Sue Pats from New Beginning reveals her holistic approach to building a digital lifestyle business without the typical 3-year course creation struggle. She shares why perfectionism kills progress, how to prioritize your CEO hat over low-value tasks, and why ready-made products with implementation support can fast-track your journey to location-independent income.Check out these episode highlights:02:15 - Sue's ideal clients: Budding digital entrepreneurs, solopreneurs, and small business owners looking for income that works on cruise control.03:21 - The problem Sue helps to solve: Entrepreneurs spending 3 years creating courses and 6 months on lead magnets instead of making money immediately.04:40 - Symptom of the problem she helps solve: Waking up at 3am worried about where your next paycheck or client payment is coming from.05:31 - Mistakes her clients commit before meeting her: Perfectionism leading to procrastination, shiny object syndrome, and not prioritizing high-value CEO tasks over low-value admin work.06:32 - Sue's Valuable Free Action [VFA]: Hire a mentor or guide who can handle your blind spots - don't try to create ongoing income just by watching YouTube videos.08:16 - Her Valuable Free Resource [VFR]: Free evergreen training at nubeginning.com/webinar showcasing her rapid system with ready-made courses for immediate income generation.08:58 - Q: How is Sue's offer different from other crowded, similar-looking programs? A: We provide implementation help - ready-made products are useless if they just collect digital dust on your computer. We ensure you actually implement for success.Tweetable Takeaways from this Episode:"You can lose money and make it up again, but if you lose time, you can't recreate time." - Sue Pats"It's okay to learn from your own mistakes, but it's better to learn from somebody else's mistakes." - Sue Pats"Wear your CEO hat most of the time. You don't need to keep wearing the low-value graphic designer or admin hat." - Sue Pats

Why you've got to check out this episode:Discover the three invisible forces that eat strategy alive and block sustainable change.Learn why every process, productivity, and performance problem is actually a people problem.Get access to the chaos calculator that reveals the hidden costs of people problems in your organization.Resources / Links:Get Natasha's new book "Making Change Work" plus the chaos calculator and mini training at books.spiraldynamics.org/makingchangeworkSummary:Change is the only competitive advantage you can maintain in today's marketplace. Yet most leaders focus on processes, systems, and strategies while ignoring the invisible forces that determine whether change actually sticks. The result? Millions of dollars wasted on initiatives that fail because of people dynamics, cultural resistance, and hidden motivational forces.In this episode, change strategist Natasha Todorovic-Cowan reveals why smart leaders often misdiagnose organizational problems and shares her framework for tackling what really blocks sustainable change. She explains how to identify the true cost of people problems (like Tony Hsieh's $100 million lesson at Zappos) and introduces her chaos calculator that helps track the hidden costs most organizations never measure.Check out these episode highlights:02:36 - Natasha's ideal clients: Relational, transformational leaders navigating complexity like scaling growth, mergers, digital transformation, or cultural turnarounds.04:51 - The problem Natasha helps to solve: Three invisible forces that eat strategy alive - people dynamics, cultural resistance, and hidden motivational forces.05:32 - Symptoms of the problem she helps solve: Leaders saying "communication sucks," blaming culture, requesting leadership training, or talking about the same problem people over and over.06:09 - Mistakes her clients commit before meeting her: Smart leaders bypass proper analysis and self-diagnose problems before identifying the real issue.07:51 - Her Valuable Free Resource [VFR]: New book "Making Change Work" plus chaos calculator and mini training at books.spiraldynamics.org/makingchangework.08:53 - Q: What is the cost of not solving people problems properly? A: Tony Hsieh, late CEO of Zappos, estimated people costs to his organization at over $100 million - that's why the chaos calculator is so critical.Tweetable Takeaways from this Episode:"Anytime there's a process problem, a productivity problem, a performance problem, it's a people problem. Fix it before it becomes a profit problem." - Natasha Todorovic-Cowan"Smart leaders think they've got the problem figured out and bypass analysis to solve the problem before they've identified the real problem." - Natasha Todorovic-Cowan

Why you've got to check out this episode:Discover why being "natural" on camera is the secret to influence in the age of algorithms.Learn the counterintuitive technique that instantly reduces camera nerves and feeds your brain.Understand the three types of camera performers and how to break through to the next level.Resources / Links:Take Howard's free Persona Assessment to discover your natural on-camera persona and get personalized advice.Summary:In today's digital world, every entrepreneur needs to master the camera - whether for courses, social media, leadership meetings, or sales calls. Yet most people either freeze up, become wooden, or fall back on bland formulas that strip away their personality.In this episode, on-camera performance coach Howard Whiteson (who's worked with Anthony Hopkins and Pierce Brosnan) reveals why being authentically human beats any script or template. He shares his counterintuitive pre-camera technique that's impossible to do while feeling tense, and explains how to consciously amplify your natural persona instead of hiding behind someone else's formula.Check out these episode highlights:02:01 - Howard's ideal clients: Entrepreneurs and business professionals who need to use cameras for courses, social media, leadership, meetings, and sales.02:28 - The problem Howard helps to solve: How to be natural on camera - combining expertise and passion with precision without being wooden or scripted.04:02 - Symptom of the problem he helps solve: Three types struggle - those too nervous to go on camera, those spending hours on scripts with little engagement, and successful performers feeling trapped by their success.05:30 - Mistakes his clients commit before meeting him: Relying on formulas, templates, scripts, copying others' success, and using AI instead of expressing their own personality quirks.06:44 - Howard's Valuable Free Action [VFA]: Before switching the camera on, yawn 5-6 times - it's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain.07:45 - His Valuable Free Resource [VFR]: Take the free persona assessment at assessment.howardwhiteson.com to discover your natural on-camera persona and get personalized advice.08:21 - Q: How do you become more natural on camera? A: Discover and consciously amplify your persona - be more of you, not less of you.Tweetable Takeaways from this Episode:"In today's age of algorithms, the age of the human is paramount. People can tell if you're using a script or speaking from your expertise." - Howard Whiteson"Yawn before you yap. It's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain." - Howard Whiteson

Why you've got to check out this episode:Discover why mindset work is only 5% of the puzzle and how to access the other 95%.Learn how to get to the root of invisible blocks that keep you from achieving your goals.Understand the science behind reprogramming your subconscious for lasting success.Resources / Links:Access Bri's free training on your subconscious at briseeley.com/hypnosis to learn the science behind accessing deeper levels of change.Summary:Are you doing everything right but still hitting an invisible wall? You're smart, ambitious, and know exactly what you want - yet something keeps blocking your success. The problem isn't your strategy or work ethic; it's that you're only working with 5% of your brain's capacity.In this episode, TEDx speaker and award-winning business coach Bri Seeley reveals how hypnosis can access the 95% of your subconscious that traditional mindset work never touches. She explains how most of our limiting patterns were formed before age eight and shares her proven method for literally "brainwashing" yourself for success instead of limitation.Check out these episode highlights:02:02 - Bri's ideal clients: Super ambitious high achievers who know what to do but can't bring themselves to do it03:18 - The problem Bri helps to solve: Smart people hitting an invisible wall despite knowing exactly where they're going04:35 - Symptom of the problem she helps solve: You're doing everything right but only getting a trickle of results instead of the full flow you deserve05:30 - Mistakes her clients commit before meeting her: Sticking only with conscious mindset work that addresses just 5% of the puzzle06:47 - Bri's Valuable Free Action [VFA]: Recognize that you're still living from the perspective of your eight-year-old self - it's time to teach your brain a new perspective08:15 - Her Valuable Free Resource [VFR]: Free training on your subconscious and the science behind accessing deeper levels of change at briseeley.com/hypnosis08:47 - Q: Does hypnosis really work for business success? A: I had a client who didn't believe she could be an entrepreneur. We hypnotized her for entrepreneurial success. In less than 60 days, she closed her first $50,000 client.Tweetable Takeaways from this Episode:"Mindset is only 5% of the puzzle. If you're not tapping into the other 95%, you're missing massive potential for change." - Bri Seeley

Why you've got to check out this episode:Discover why most book launches fail and how to avoid the "cricket effect" of hearing nothing after you publish.Learn the strategic approach to getting Amazon reviews from your own network (not buying fake reviews).Understand why book launching is like a triathlon - not a marathon - and what comes after hitting publish.Resources / Links:Schedule a complimentary 30-minute Book Launch Brainstorming Session at booklaunchbrainstorm.com.Summary:Have you written a book only to hear crickets after hitting publish? You're not alone. Most entrepreneurs treat book publishing like crossing a marathon finish line, but successful authors know it's actually more like a triathlon - with the real work beginning after publication.In this episode, Robbie Samuels reveals why most book launches fail and shares his proven strategy for turning your book into a revenue-generating asset. Instead of expensive PR pushes or mass email blasts, Robbie shows you how to leverage your existing network to get genuine Amazon reviews that create lasting social proof and attract high-quality clients for years to come.Check out these episode highlights:03:02 - Robbie's ideal clients: Entrepreneurs who wrote books to grow their business, especially coaches, speakers, and consultants.03:33 - The core problem: Most people just hit publish and hope the right people find their book.04:28 - Symptoms of a failed launch: Hearing crickets, stalled sales after the first week, slow or no reviews coming in.05:38 - Common mistakes: Spending money on PR when your book page has no reviews or social proof.07:42 - Robbie's top tip: Build a list of 100-200 prospects and referral partners from your existing network before the book launches.08:24 - Free resource: Complimentary 30-minute book launch brainstorming session at booklaunchbrainstorm.com.09:09 - Q: Can a book succeed after a failed first launch? A: Absolutely yes - relaunches work with the right strategy.Tweetable Takeaways from this Episode:"Books don't launch themselves. You need strategic outreach to your existing network, not expensive PR pushes to cold audiences." - Robbie Samuels

Why you've got to check out this episode:Learn why having great marketing strategies isn't enough without the right mental frameworkGet actionable tips on developing self-awareness to identify limiting beliefs that sabotage successUnderstand how to align your inner talk and habits with your business goals for breakthrough resultsResources / Links:Take the Millionaire Mindset Mastery Scorecard at ninaCooke.co.uk to discover which limiting beliefs you have around money and successSummary:Are you struggling to break through revenue plateaus despite having solid marketing strategies? Many entrepreneurs find themselves stuck because they're missing the crucial foundation that comes before all tactics - the right mindset.In this episode, Nina Cooke reveals why mindset is the "other wing" every business owner needs to truly take flight. She explains how successful entrepreneurs think differently and provides a practical framework for developing the mental habits that support 7-figure success.Check out these episode highlights:01:30 - Nina's ideal clients: Coaches, consultants, financial advisors, and attorneys who want more but don't know how to get it02:45 - The core problem: Great marketing strategies fail when your mindset is working against you03:15 - The "bird with one wing" analogy: Why you need both strategy AND mindset to succeed04:30 - Key symptoms of mindset blocks: Overwhelm, lack of focus, resistance to client-building activities05:45 - Common self-sabotaging behaviors: Undercharging, fear of marketing, playing it too safe07:00 - The biggest mistake: Looking to your past failures to predict future results08:15 - Nina's Top Tip: Start with self-awareness - write down your inner talk to discover how you're sabotaging yourself10:30 - Why simple exercises feel so difficult: Our society's addiction to instant gratification12:00 - The alignment principle: Your beliefs and self-talk must match your goals13:30 - Nina's Valuable Free Resource: The Millionaire Mindset Mastery Scorecard at ninaCooke.co.uk14:45 - Bonus Challenge: Think positively for seven days and watch your confidence soarTweetable Takeaways from this Episode:"If you want anything more than you have right now, you have to align your inner talk and your habits with your goal. Otherwise, you're not going to get it." - Nina Cooke

Why you've got to check out this episode:Discover how to attract high-quality clients without relying on cold outreach.Learn the common mistakes service-based business owners make when trying to market themselves and how to avoid them.Get actionable tips on how to position yourself as the go-to expert in your niche for better client attraction.Resources / Links:Download the free training "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys for insights on attracting premium clients.Summary:Are you struggling to attract the right clients for your service-based business? Many professionals find themselves overwhelmed by ineffective marketing strategies and unsure of how to position themselves in a crowded market.In this episode, Jessica Osborn shares her expertise on attracting high-quality clients without the need for cold outreach. She discusses the common pitfalls that service-based business owners encounter and provides valuable insights on how to simplify your marketing approach to achieve better results.Check out these episode highlights:03:53 - Jessica's ideal clients: Women with coaching or consulting businesses seeking flexibility and a six-figure income.05:56 - The problem Jessica helps clients solve: Attracting the right clients and achieving a work-life balance.06:00 - Symptoms of the problem: Working too much, attracting high-maintenance clients, and feeling undervalued.07:17 - Common mistakes clients make: Jumping straight into marketing without proper positioning and messaging.10:25 - Jessica's top tip: Identify your expert zone and get specific about who you serve to attract the right clients.13:06 - Jessica’s Valuable Free Resource: Download the "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys.14:01 - Q: Why does this even mean that you don't have to do cold outreach, right? If you get all this stuff done, how does that help you? A: If you can stand out as the person, they're already looking for you. It means that you're able to attract them into your business. You do not need to go out and do ineffective, time-intensive cold outreach.Tweetable Takeaways from this Episode:"The real thing about business is keeping it really simple and it doesn't have to be something giant." - Jessica Osborn

Why you've got to check out this episode:Discover how to increase your prices by 25% while keeping your clients happy. Learn the common mistakes service-based business owners make regarding pricing and sales processes, and how to avoid them. Get actionable tips on identifying your ideal clients and optimizing your sales strategy for better margins.Resources / Links:Unlock the free guide "28 Ways to Increase Your Pricing Power" at strategysprints.com/pricingpower for insights on charging more while delivering value.Summary:Are you struggling to close deals quickly or feeling frustrated with your pricing strategy? Many service-based professionals find themselves in a race to the bottom, competing on price rather than value. In this episode, Simon Severino shares his expertise on how to increase your prices by 25% without losing clients. He discusses common pitfalls in sales processes and pricing strategies, providing valuable insights on how to refine your approach for better results.Check out these episode highlights:02:22 - Simon's ideal clients: Coaches, advisors, and agency owners in marketing, IT, design, and financial services.02:39 - The problem Simon helps clients solve: Optimizing sales processes and increasing pricing power.04:21 - Common mistakes clients make: Failing to clearly define their ideal and anti-ideal clients.07:21 - Common pricing mistakes: Competing on price instead of focusing on value and quality.08:39 - Unlock the full guide with 28 actionable strategies at strategysprints.com/pricingpower.09:17- Q: ‘When are you coming back to Vienna, Tom?’ A: When it is not minus 20.Tweetable Takeaways from this Episode:"Don't race to the bottom on pricing; instead, focus on increasing your positioning and value." – Simon Severino

Why you've got to check out this episode:Discover how to deliver the perfect discovery call and guide potential clients through a structured process.Learn the common mistakes businesses make when trying to convert leads and how to avoid them.Get actionable tips on how to create a more engaging and effective sales conversation without feeling salesy.Resources / Links:Download the OCGC Call Script Template at stephensteers.com/podcast for a structured approach to your discovery calls.Summary:Are you struggling to convert leads into clients during your sales calls? Many professionals find themselves unsure of how to effectively engage potential clients after generating interest. In this episode, Stephen Steers shares his expertise on delivering the perfect discovery call, emphasizing the importance of a structured approach to guide conversations and increase conversion rates. He discusses the common pitfalls that salespeople encounter and provides valuable insights on how to create a more human and engaging sales experience.Check out these episode highlights:02:01- Stephen's ideal clients: Professional services companies, coaches, consultants, agencies, and software companies. 02:31 - The problem Stephen helps clients solve: Increasing conversion rates and guiding leads through a structured discovery process. 03:33 - Symptoms of the problem: Not converting calls and uncertainty about why leads are not moving forward. 04:36 - Stephen’s Valuable Free Resource: Download the OCGC Call Script Template at stephensteers.com/podcast. 05:50 - Common mistakes clients make: Winging it during calls and not using a script to guide the conversation. 06:33 - Stephen's top tip: Record your calls to identify areas for improvement and learn from your conversations.07:12 - Q: What are the four questions a business owner or a salesperson should ask before they tell any stories? A: Understand what's at stake, what the audience wants, how to evoke feelings, and what action to guide them towards.Tweetable Takeaways from this Episode:“If you don't use a script, you don't know where you went wrong. If you aren't following through on a process, if you don't know where the constraint is, you can't fix it.” - Stephen Steers

Why you've got to check out this episode:Discover how to transform your sales team's approach to customer engagement and move beyond order-taking.Learn the common mistakes businesses make when trying to improve their sales processes and how to avoid them.Get actionable tips on how sales leaders can effectively coach their teams and identify key behaviors in the field.Resources / Links:Develop your own customer-centric sales culture. Visit www.thesalesdr.com.au for a free chapter of her book.Summary:Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performance. She emphasizes the need for sales leaders to spend time in the field, observing their teams and understanding customer interactions.Check out these episode highlights:01:41 - Ingrid's ideal clients: B2B sales teams, particularly in the blue-collar industry.02:29 - The problem she helps clients solve: Moving from order-taking to proactive customer engagement.03:54 - Symptoms of the problem: Not hitting targets and account management teams acting like customer service representatives.05:19 - Common mistakes clients make: Treating symptoms instead of addressing root causes and focusing solely on lagging indicators.06:42 - Ingrid's top tip for sales leaders: Spend more time in the field to understand team dynamics and customer interactions.07:33 - Her Valuable Free Resource: Visit www.thesalesdr.com.au for a free chapter of her book, The Sales Revolution.08:12 - Q: What is the Sales Revolution? A: An organization-wide approach to transforming sales culture and enhancing customer engagement.Tweetable Takeaways from this Episode:“…spend more time in the field.” - Ingrid Maynard