Google Ads Account Structures for B2B & SaaS

Performance Max campaigns have been around for a while now, so we have some good ideas on best practices. Particularly, it’s become clear which advertisers should and shouldn’t use Performance Max campaigns. That’s what we’re covering on this episode.     You can find a complete transcript of this episode at https://jimlastinger.com/61. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.   For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .    If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  https://www.tiktok.com/@jimlastinger  https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

Content marketing is an especially good way to utilize AI such as ChatGPT. Generate AI is at its best when it's generating chunks of content... a perfect match for your content marketing needs.    You can find a complete transcript of this episode at https://jimlastinger.com/XXX.   Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.   For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.    If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.    https://www.tiktok.com/@jimlastinger  https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

AI has taken the marketing world by storm over the last 12 months. You're probably wondering how you can utilize AI in your own marketing, or if your competitors are already beating you to it.  Today's episode of Marketing in 10 is all about how you can use AI in your Google Ads campaigns to save time and get a better ROI. You can find a complete transcript of this episode at https://jimlastinger.com/59.   Links from the episode: ChatGPT: chat.openai.com  Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  https://www.tiktok.com/@jimlastinger https://facebook.com/jimlastingerdigital https://instagram.com/jimlast

Today I'm answering your pressing digital marketing questions. We cover everything from SEO to PPC to learning digital marketing.  You can find a complete transcript of this episode at https://jimlastinger.com/58. Links from the episode: https://upwork.com https://semrush.com  Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level. Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

SEO is a big topic, and knowing exactly where to start is often difficult. So today I'm giving you a value-packed episode with SEO action items you can start implementing today. You can find a complete transcript of this episode at https://jimlastinger.com/57. Links from the episode: https://schema.org/FAQPage  Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

B2B and SaaS companies, this one's for you! In this episode I'm covering my ideal Google Ads account structure for B2B/SaaS.  You can find a complete transcript of this episode at https://jimlastinger.com/56. Links from the episode: Why you should run branded campaigns. https://jimlastinger.com/17. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

Email marketing is the highest-ROI marketing channel there is, but somehow it's still underrated! This episode is the email marketing guide for complete noobs. You can find a complete transcript of this episode at https://jimlastinger.com/55. Links from the episode: https://mailchimp.com https://klaviyo.com  https://convertkit.com  Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide . For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital  https://instagram.com/jimlast  https://twitter.com/jimlast 

Google Analytics is that old friend that your'e comfortable with and is always there for you when you need it. Sadly, as with everything in the world of marketing, times are chaning and Google Analytics 4 is taking over.  This week I'm talking about the differences between Universal Analytics (what we have had for several years) and GA4, and how to setup GA4. You can find a complete transcript of this episode at https://jimlastinger.com/54. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast

All of us responsible for a website's traffic have had that crushing feeling of seeing your organic traffic take a sudden and unexpected turn for the worse. You immediately go into panic-mode and try to figure out what's went wrong.  Don't worry, on this episode I'm giving you my gameplan for exactly what to do in this situation.  You can find a complete transcript of this episode at https://jimlastinger.com/53. Links from the episode: MozCast SEO Weather Report Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast

SKAGs have been a PPC best practice for a long time, but the times are changing. Google’s improvements in AI and smarter campaign types are causing me to rethink account structures.  I think it’s time we try some experiments. Listed to today’s episode to see what I’m recommending. You can find a complete transcript of this episode at https://jimlastinger.com/52. If you decide to run an experiment, tell me how it goes! DM me @jimlast on Instagram. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.  If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.  Share this episode on social media & tag me to get a special shoutout on the show! https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast