Managing Reputational Risk: Stakeholder mapping and engagement

Joining host Grant Bather is BBC journalist and campaigner Johny Cassidy.During the conversation, Grant and Johny discuss the important issue of accessibility – whataccessibility truly means and how organisations can embrace accessibility. The episode also highlights the steps organisations should – and shouldn’t – take to be moreaccessible, and how embracing accessibility can help businesses reach new audiences.

Hosted by Grant Bather, alongside Nick Seymour, Editorial Director at Rostrum, the latest episode focuses on the internal comms pressures and processes around navigating a negative reputational event.Throughout the conversation Nick and Grant turn to the importance of a plan and the need to engage with all stakeholders with a clear consistent message and approach. They also look at different content avenues during a crisis, including emails, podcasts, social media posts and more.The episode brings to light the importance of vigilance and training in maintaining a clear narrative around crises and negative reputational events. Grant Bather, Director of Reputation at Rostrum said: “Internal communications is a key function for many organisations, but in a crisis can be overlooked. In this episode we look to shape the narrative, promoting an internal comms function that is trained and ready should a crisis hit. We hope that this episode helps to guide organisations as they tackle their crisis communications strategy.”

In the latest episode, host Grant Bather, is joined by guest Nathan Miller, CEO OF US-based MillerInk.During the discussion, Grant and Nathan talk about the importance of embracing proactivity during a crisis, mastering media relations and using the correct tone and language with all audiences. The conversation also examines the challenges of accidental spokespeople and the importance of keeping a tight rein on who speaks to the media, as well as how to articulate key messages.

In the latest episode of Managing Reputational Risk host Grant Bather is joined by Tom Ward, VP Sales at Onalytica.The conversation looks at how organisations must find and view stakeholders – and crucially how these stakeholders connect and engage with each other. The podcast also examines how organisations should filter their stakeholders and the approach to take around internal stakeholders, including staff and the executive team.

The latest episode of Managing Reputational Risk focuses on an interview with Gideon Blocq, CEO of Vinesight, a US firm with a revolutionary tool that uses advanced AI technology to detect suspicious share patterns across social media, regardless of the content format. This tool aims to help organisation identify harmful narratives before they gain too much traction and prevent them from reaching a wider audience. The conversation examines the importance of a proactive approach to brand monitoring and mentions - and much more.

In the latest episode, host Grant Bather speaks with Head of Corporate and Social Media at Rostrum, Sophie Mellish. The conversation looks at the role of social media in a crisis, and the steps social media teams can take in a media storm.

Welcome back! In this episode, host Grant Bather is joined by sports PR consultant Ben Nichols to talk about issues involving sport, and how to manage the communications response to crises.

We're taking a short break in August but join us again in September for more conversations around managing reputational risk!

Episode seven features Jonathan Coad, to discuss his book ‘Reputation Matters – How to protect your professional reputation’ and chat about how PR and lawyers can work together to help clients in crisis.  Hosted and produced by Rostrum’ Director of Reputation, in-house media trainer and crisis lead Grant Bather, the podcast examines how organisations can be proactive in managing their reputation prior to a story hitting the newsstands.  Throughout the podcast Grant and Jonathan return to the topic of engaging with media lawyers to help establish the best course of action. They also discuss steps organisations can take to assist journalists and cover off the general considerations that all businesses, large and small, should be mindful of – conscious of the fact that all organisations are different.  Jonathan also promotes the idea of lawyers and PR professionals working hand in hand, and the need for a concise reputation team to achieve prompt sign-off of messaging. The podcast also highlights the need for a consistent messaging approach from organisations engulfed in reputation management, while balancing the need to take stock and not rush in to the issue.  

Hosted and produced by Rostrum’s in-house trainer and crisis lead, Grant Bather, episode six sees Grant discuss the legal implications of a negative reputational issue with Oliver Fairhurst from law firm Lewis Silkin. Throughout the podcast Grant and Oliver return to the theme of preparation. They discuss steps organisations can take to mitigate internal pressures and cover off the general considerations that all businesses, large and small, should be mindful of – conscious of the fact that all organisations are different. Grant and Oliver also explore how the communications response differs based on varying circumstances, including if an entity is guilty of what they are being accused, or if they don’t know. All of these factors need to feed into a business’ approach to stakeholders, tone and more. The podcast also briefly examines case studies, including Aldi and Alton Towers, among others, as well as the role social media plays in a crisis.