MOTM #711: Steroids for Marketing

There’s no better marketing than being known as *the* person who does what you do. I stay preaching about niching down, and it’s for a good reason. When you’re the go-to person for the problem you solve, that’s marketing on steroids. It won’t happen overnight, but when it does… that’s how you get repeatable success. […]

Just because something has “always been done” a certain way doesn’t mean it has to stay that way. I hear way too much that “that’s just how it is” or “it’s too late to change” about any number of things in this world, and that’s bullshit. Yes, there is a time for seeing things through […]

I have a brand new signature offer that I’m so excited about that I want to talk about it more. Your website is one of your business’s most important assets, so getting the messaging right is important. I’ve got nothing to hide, so I’m sharing the 5 things I’m looking for when I do a […]

I have a brand new offer (surprise!) and it’s not one I sought out to make. I had been thinking about creating some sort of new offer as I phased out my Instagram Intensive, but nothing felt right until I helped out a few people with their messaging and surprised even myself with how much […]

The world is on fire, yet here we are posting about our little internet businesses. It can feel awkward and incongruent to just keep posting about your offers while shit is falling down around us, but what else is there to do? If you’re like me, you’re here to make an impact in one way […]

Posting on Instagram is like playing the slots in Vegas—if you’re expecting to win anything substantial, you’re gonna have a bad time. The algorithms are constantly changing, so trying to understand or gamify it is a losing battle. What did well before won’t do well now, and it probably won’t do well later… until it […]

Sometimes in the process of making content, we can forget about where and how our audiences are consuming content in the first place. People will always be going at their own pace—it’s not our job to push them to be ready for us, but for us to be ready for them whenever the time is […]

Starting an online business doesn’t mean you have to run one forever. I’m big on each of living our best lives. If living your best life means running a business, then great, I can help with that! But, if living your best life means stopping your business (forever or just for a while) then you […]

You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. […]

With everything going on in the world and in the US right now, we need more people speaking up. Speaking up and speaking out feels scary and difficult, but it doesn’t have to. There will always be pushback from the people that benefit from the current systems of power, but you’re a good person, and […]