Yahoo's Steve McHenry - Being Bold, Keeping it Simple

Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business. MAD//Pod is a Fresh Air Production for MAD//FestSee omnystudio.com/listener for privacy information.

Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector. Marketing and DTC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market. Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.   A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.See omnystudio.com/listener for privacy information.

Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand. See omnystudio.com/listener for privacy information.

In our latest episode, recorded live at Madfest 2024, BBC Studios Helen O'Donnell tells Michaela Hallam all about Talentworks. How BBC Studios find and nurtures new stage talent, what they look for, where they look and how they help make them massive.   See omnystudio.com/listener for privacy information.

Ever wondered what was behind the 'Luxury for Less' travel brand?  Live from MAD//FEST 2024, Michaela Hallam talks to Stephanie Trivass about Secret Escapes, tone of voice, being bold and toothbrushes. See omnystudio.com/listener for privacy information.

Our host Michaela Hallam talks to Yahoo's UK Managing Director, Steve McHenry live from MAD//FEST 2024 about being part of a big global brand, but with a local start-up mentality. Listen to find out how you can be bold in your decision-making and keep your story simple. See omnystudio.com/listener for privacy information.

Michaela Hallam comes again live from MAD//FEST 2024 with Jessica Glover, CMO of Biomel, going behind the scenes of Biomel. Learn all about their approach to science storytelling, joining a challenger brand and how you should be trusting your gut. See omnystudio.com/listener for privacy information.

Pocket Rocket and Holder of the Coffee and Cake Budget, Social Element's Linn Frost joins Michaela Hallam in this week's MAD//POD, recorded live at Madfest 2024.  They talk work culture, branded crocs and Social Element's campaign to make social media that little bit better, safer and kinder.  To find out more about Make Social Better go to: https://linktr.ee/makesocialbetterSee omnystudio.com/listener for privacy information.

Ex-CEO of Lewes FC, Maggie Murphy talks Michaela Hallam through the blood, sweat and tears that have gone into making women's football the incredible force it is today. And her part in being a Guinness World Record holder.See omnystudio.com/listener for privacy information.

Fresh Air's Director of Content, Michaela Hallam talks to Co-Marketing Director of Auto Trader, the amazing Laura McNally in our latest episode.  She tells us about how you reach new car-buying audiences, how you get away from the tropes of second-hand car dealers and how many potatoes you can fit in a car.See omnystudio.com/listener for privacy information.