The Social Media Framework Every Coach Needs (But No One Teaches)

In this episode of catchups with Ed & Iz, we talk openly about:- Feeling useless in multiple aspects of life- Losing routines, identities, and friendships that once defined us- The pressure of leadership & why our insecurities hold us back- And the uncomfortable growth that followedIf you’re in a messy middle season… you’ll really relate to this one.Link in bio to tune in now.

Today’s episode is raw.The three of us are now parents and we’re owning the things we used to say before we had kids.From judging late clients…To thinking “just bring the baby”…To believing we’d never compromise our training…We were wrong.In this open roundtable, we unpack:- The fitness myths around parentingIs training selfish as a mom or dad?- Sleep deprivation & performance- Losing (and finding) yourself after kids- What becoming a parent actually changedIf you’re a parent, thinking about becoming one, or coaching parents — this one will hit home.

On this week's episode, we’re exposing the 5 most common fitness myths we hear as coaches.We get honest about our own mistakes, Ed training with a broken wrist to Meg’s fear of "man arms”, and reveal why most of what you hear in the gym is nonsense.Inside this episode:🔥 Myth #1: Lifting weights makes women look masculine (Debunked).🔥 Myth #2: If you aren't sweating, you aren't working (False).🔥 Myth #3: You need to suffer to see results (The David Goggins problem).🔥 Myth #4: You can target fat loss on your love handles (The hard truth).Plus, the team roasts Ed’s training history and we reveal which coaches still use supplements and which ones quit them cold turkey.Listen now through the link in our bio to fix your training mindset!

Why do we care so much about the leaderboard?Why does a single workout, a single placing, or a single bad lift feel like it defines us?In this episode of The Process Podcast, we sit down with clinical psychologist Dr. Kylie Chen to unpack the psychology behind performance, identity, and ego… especially during the CrossFit Open.We dive into:- Why 90% of your daily thoughts may be negative (and what that means for athletes)- ⁠The dangerous link between identity and achievement- ⁠Why outcome-based goals can quietly destroy your confidence- ⁠The fragility of ego in competition- ⁠How to detach your self-worth from performance- ⁠The questions you must ask yourself before signing up for the Open- ⁠This is not just about CrossFit.It’s about who you think you are, and what happens when that identity gets challenged.If you’ve ever:* Avoided competition because of fear of judgment* Felt crushed by a bad performance* Tied your self-worth to results* Struggled to “let go” of an old version of yourselfThis episode is for you.Hit play through the link in our bio and prepare to rethink everything you thought you knew about competition

Pain isn’t proof you’re training hard, and misunderstanding it can cost you your season. This episode challenges some of the most dangerous beliefs in CrossFit culture.In this episode, we cover with physiotherapist Elena Hobson:- Why “normal” pain should actually be zero- How adrenaline masks injuries during intense training- The danger of repeatedly ignoring the same pain pattern- Why resilient athletes are often the ones who get hurt- How to train hard without breaking your bodyIf you train, compete, or care about longevity, this podcast is for you. Head to the link in bio to tune in now and hit subscribe to become part of The Process community.

The truth is: being a great coach isnt enough anymore. You can be an incredible coach… and still struggle to grow your business.In this episode, we break down:* How to structure content (fun, value, relatability)* Why perfection is killing your consistency* How to use content to start conversations — not just get likes* The mindset shift that stops coaches from posting at allIf you’ve ever overthought a post and then deleted it… press play

Most coaches aren’t bad at what they do — they’re just stuck in a system that keeps them overworked, underpaid, and constantly hustling.In this episode of The Process Podcast, Zac Perna breaks down the real reasons coaches stay broke, even when they’re great at coaching — and the exact mindset, pricing, and content shifts required to escape the trap.We cover:- Why charging more has nothing to do with working harder- The mistake that keeps coaches stuck trading time for money- How to increase income without adding more clients- The difference between real value vs perceived value- Why “selling” feels hard when your offer isn’t aligned- How to build trust online without chasing algorithmsIf you’re a coach who feels capped, burnt out, or frustrated that your income doesn’t reflect your impact — this episode will change how you think about business.🎧 Listen now and stop playing a game that was never designed for you to win.

How do you go from trading hours for dollars on a gym floor to running a global online business? In this episode, Harriet Roberts breaks down the exact mechanics of her business, Mahi. We move past the "influencer" surface and dive into the high-level strategy of digital scaling.You’ll learn:- The Content Conversion Filter: Why Harriet prioritizes "boring" education over viral trends to attract high-intent buyers.- The DM-to-Sale Secret: The "10x effort" rule for responding to leads and why voice memos are her biggest closing tool.- The Revenue Mix: Why she balances one-off skill programs with recurring memberships to ensure financial stability.- The "Anti-Algorithm" Workflow: How she batches a month of content in four hours to avoid creative burnout.If you’re a coach or creator looking to stop "planning" and start profiting, this is your masterclass.

Welcome Brian Friend: The CrossFit Insider Who QUIT The Open & Demands Change!From a heartbroken athlete to CrossFit's most respected (and controversial) analyst, Brian Friend unpacks his incredible journey. Hear the unfiltered story: his "F**k you Dave Castro" moment, the pivotal 2024 Games incident that shattered his trust, and why he's now boycotting the Open. Brian reveals the critical flaws in CrossFit's leadership, exposes why the sport is "too late" for some, and outlines his bold vision for how competitive fitness must evolve to survive. his is the raw, honest conversation every fan needs to hear.

Dive into an inspiring conversation with Ed Haynes and Kyle Ruth as they explore the unique challenges and triumphs of masters CrossFit athletes. Learn how Kyle turned his competitive spirit into success with a fifth-place finish at the Masters Games and a record-breaking weightlifting achievement.What to expect in this episode:* Defying Age at 40: Discover Kyle's incredible journey, including his top 5 finish at the CrossFit Masters Games and breaking an American weightlifting record!* Mindset Matters: Learn why having the right mindset is crucial for achieving your fitness goals, especially as a masters athlete.* Life & Fitness Balance: Hear how Kyle juggles coaching, family life, and personal training while mastering time management and discipline.* Training Strategies: Get insider tips on effective training for masters athletes, focusing on strengths, weaknesses, and performance maximization.* Overcoming Challenges: Understand the common hurdles faced by older athletes and how to tackle them head-on.* Goal Setting & Motivation: Find out how Kyle sets inspiring goals and why challenging yourself is key to growth!* What’s Next for Kyle: Catch a sneak peek of his upcoming aspirations, including potential records in the pool and beyond!Ideal for any athlete over 40, or anyone coaching people in this age bracket, this episode is a treasure trove of practical advice and motivation for leveling up your fitness game!