59. Why You Should Be Using Instagram Stories

What happens when you're good at what you do but struggle to move your own business forward?In this episode called Things I'm Afraid to Tell You, I'm sharing why I've hired a business coach to help me with my own marketing, why relying on AI isn't always enough, and what I'm learning about the difference between getting things done and making meaningful progress.I'm also reflecting on something I see in my work with clients: you can have great content, clear messaging, and consistent marketing, but still need a bigger-picture plan to help you reach your next business milestone.As we head toward 2027, I'm sharing three questions to help you think about what you want to achieve, what needs to happen over the next 90 days, and what kind of support will help you get there.Because sometimes, moving your business forward isn't about doing more. It's about figuring out what matters most.Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

It's time for a little business catch-up! In this episode, I'm sharing what I've been up to lately, the resources I'm loving, and what's coming next in my business.I'm talking about:Why I joined Daire Patty's Unfair Advantage challenge and why having a business coach matters when you're a solo entrepreneur.Two affordable resources I'm using to save time creating content: the Canva Shortcut System by @createwithKristina and the Claude Edit System by @carolyn.rose.official.Teaching a live masterclass inside Debbie O'Hara's Financially Fearless coaching program.My upcoming seven-second Reels class at the Take From Sessions.A new content membership I'm developing, and how you can help shape it.I'm always looking for practical ways to make content creation easier, work smarter, and help business owners get more out of the content they're already creating.Some links are affiliate links, which means I may earn a commission if you purchase through them, at no additional cost to you.Enjoy the episode!Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

As a social media copywriter, I see this all the time: business owners are consistently creating content, getting likes and engagement, but struggling to turn that attention into actual leads.In this episode, I’m breaking down the five pieces I use to connect social media content to an email list and, ultimately, to an offer. I’m sharing how to create a free resource people actually want, write content that makes them want it, and build a simple system that moves people from discovering you on social media to nurturing that relationship through email.I’ll also share why your freebie doesn’t need to be perfect before you put it out there, and how I use my clients’ own words to create content that resonates.If you’re ready to put this into practice, join me for my 3-day Telegram Challenge, where I’ll help you create your opt-in, work through the tech, and create content that leads people directly to it.Join the Likes to Leads challenge: https://juliazatta.myflodesk.com/challengeCome say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

You’re posting consistently. Your audience likes your content. People are watching, commenting, and following you.So why aren’t more of them becoming clients?The problem might not be your content. It might be what happens after someone discovers you.In this episode, Julia breaks down why so many women entrepreneurs are creating content without a clear path to their offers, and how a simple social media funnel can change that.You’ll learn:What a social media funnel actually is (and why it doesn’t have to be complicated)The signs that your content needs a clearer path to your offerThree simple funnels you can use to turn social media followers into leadsWhen to send people from social media to a DM, discovery call, application, or email listHow to create a free resource that actually supports your paid offerThe two questions you need to answer before building your funnelIf you’re tired of posting just to “stay consistent” and want your content to actually help grow your business, this episode will give you a simple place to start.Want to build your own funnel?Get my From Likes to Leads masterclass inside the free Back to Business Bundle, with 80+ resources to help you build your business.👉 https://juliaz--catgriffin.thrivecart.com/back-to-business-bundle/Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

What if the way you’re running your business isn’t actually working for you?In this episode, I’m talking to online business coach Daire Paddy about building a business around you, rather than forcing yourself into someone else’s version of what a successful business should look like.We get into:Why having one signature offer isn’t necessarily the best approach for creative entrepreneursHow to turn a million ideas into an offer ecosystem that actually makes senseWhy your offers should be built around your clients, not your competitionThe importance of creating an experience, not just delivering informationHow Daire uses Telegram to create deeper relationships with her clients and communityWhy experimenting with unconventional ideas can lead to some of your best business decisionsHow to build a business that supports your actual life, energy, personality, and strengthsAnd Daire shares a sneak peek at her new 30-day challenge, The Unfair Advantage, launching September 1st: https://juliaz--daire.thrivecart.com/unfair/If you’ve ever looked at someone else’s business and thought, “Maybe I should be doing it that way too,” this episode is a good reminder that there are 1,001 ways to build a business. You get to choose the one that works for you.Connect with Daire on Instagram: https://www.instagram.com/dairepaddy/And check out her podcast, Stacked and Steady: https://pod.link/1896711226Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

How do you establish your expertise on social media without sounding like you're lecturing your audience?In this episode, I share a recent conversation with a biotech consultant who has 15 years of experience and is already very comfortable showing up on LinkedIn. Her challenge wasn't visibility. It was finding a way to communicate her expertise that still felt like her.The answer? Storytelling.I'll explain how you can use stories to show your expertise, reveal how you think, and invite your audience into the conversation without resorting to formulas that feel stiff, preachy, or disconnected from your personality.If you want your content to demonstrate your expertise while still feeling human and conversational, this episode is for you.Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

Are you showing up consistently on Instagram but wondering, “Okay… so where are the sales?”In this episode, I’m sharing a real conversation I had with a client who was seeing more engagement, getting comments from clients offline, and noticing people were paying attention to her content, but wasn’t seeing a significant increase in sales after a month of consistent posting.And this is where I think a mindset shift needs to happen.People don’t necessarily buy when you’re ready to sell. They buy when they’re ready to buy.We’re talking about why consistency matters, how Instagram Stories can help you build familiarity and trust with your audience, and what you can actually share when you have no idea what to post.I’ll also share why your Stories don’t need to be polished, educational, or sales-focused all the time.Sometimes showing your breakfast, answering a question, sharing what you’re working on, or giving people a glimpse behind the scenes is exactly what your audience needs.Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

What if hearing “no” could grow your business? Leadership coach Brandi Holder shares her No Project: a 30-day challenge to make intentional asks and start meaningful conversations on LinkedIn.Brandi reveals how she came up with the idea for this challenge and shares the data she collected over 30 days, or going for no. But the real lesson she shares is about measuring your own data rather than believing the narrative you see out there on your feed.We also talk about overcoming limiting beliefs, creating a networking system that feels genuine instead of salesy, and leaning into your strengths to build a more profitable, peaceful business.If online visibility feels intimidating, this episode offers a practical way to create momentum at your own pace.Follow Brandi Holder on LinkedIn: https://www.linkedin.com/in/bholder1/Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

I'm finally spilling the tea on how my work has expanded beyond LinkedIn, and why that means you'll start hearing more about Instagram, SEO, content marketing, and building a business that attracts clients consistently.I also dive into two exciting updates that could change the way you create content:• Google's new Search Console feature that lets you see which search terms bring people to your social media content.• Instagram's new search insights, including the magnifying glass feature that reveals the keywords helping people discover your posts.I'll walk you through exactly how I'm using these insights to build content strategies for my clients, even when I don't have access to their Instagram accounts.If you've ever wondered how to create content that's easier to discover without chasing trends, this episode is for you.Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter

What happens when the career you worked so hard for no longer feels aligned?In this episode, I’m joined by leadership and change strategist Noelle Van to talk about the growing “quiet breakup” movement, where high-achieving women are quietly stepping away from traditional corporate success to create more meaningful, fulfilling work.We discuss:The early signs you’ve outgrown your current roleWhy so many women feel disconnected despite being successful on paperThe identity shift that comes with career reinventionWhy community and support matter during major transitionsThis conversation is incredibly validating for anyone questioning what comes next in their career.Connect with Noelle Van on LinkedIn: https://www.linkedin.com/in/noellev/Learn more about RESET: https://noellevan.com/resetListen to the Change Effect Podcast: https://pod.link/1680641352Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter