The Content Queen Podcast podcast

242: The Psychology of Marketing- Understanding Consumer Behaviour | Jennifer Sutton

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When was the last time you reviewed your target audience? 
When was the last time you sat down and took a look at who they are, what their desires are, and how you can reach them? 
Need to do it again? Because remember, this is not a “set and forget” thing. We have the perfect marketing expert to share more about the psychology of marketing and how to understand consumer behaviour. 
Join me as I chat with Jennifer Sutton to bring you great insights into two marketing brains to help your small business connect with your audience and build more trust. 
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @brightcomarketers.  ⁠⁠⁠


⁠⁠⁠Want to learn our signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠⁠ ⁠


KEY EPISODE TAKEAWAYS 👇

  • Why you should review your target audience profile 

  • How to understand the psychology of marketing 

  • Why data is important in your marketing 


SHOW RESOURCES 👇

FOLLOW Jennifer of LinkedIn - https://www.linkedin.com/in/jenniferjsutton/ 

CHECK out Jennifer’s Website - https://brightcomarketers.com/ 

Check out our signature content strategy framework in our free workshop - ⁠https://sales.contentqueenmariah.com/content-strategy-workshop⁠ 

Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Other than that, enjoy - chat next week 💕


ABOUT THE GUESTS

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. 

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