Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
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In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.
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