
“Every new technology has a hype cycle, so your use case and business rationale must stay the North Star. No flashy AI solution replaces fixing your foundations, processes, and underlying business challenges first.”
Katya Lobynko is IT & Data Director at Danone and a digital transformation leader with 15+ years of experience across FMCG and pharma in EMEA and Asia, with expertise spanning commercial operations, data & analytics, conversational AI, and emerging technologies. Before Danone, she spent several years at Sanofi leading innovation and emerging technology initiatives, including helping build the company’s conversational AI capability. Katya began her career at Procter & Gamble as a Project Delivery Manager for Europe, the Middle East, and Africa, leading global media planning transformation initiatives for the world’s largest advertiser, before earning her MBA through the Asia School of Business, a partnership with MIT Sloan School of Management and the Central Bank of Malaysia. Originally from the Russian Far East and now based in Paris after years living and working across Asia and Europe, Katya brings a deeply international, people-centered perspective to conversations about digital transformation, AI, international careers, and women in tech.
This conversation is hosted by podcast co-founder and P&G Alum Drew Tarvin, Founder & CEO of Humor That Works. Drew spent six years at P&G leading IT + brand initiatives before turning his background in engineering, improv, and stand-up comedy into a career helping organizations use humor to improve leadership, communication, and workplace culture. He’s the author of Humor That Works and his TEDx talk on "the Skill of Humor" has been viewed more than 16 million times.
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