449: Segmenting Learners to Grow Engagement, Retention, and Revenue

Flexibility is an essential skill for those leading learning businesses. In this episode of the Leading Learning Podcast, number 450, we talk with Kevin Eikenberry about flexible leadership.Kevin Eikenberry is chief potential officer of the Kevin Eikenberry Group and an author, most recently of Flexible Leadership: Navigate Uncertainty and Lead with Confidence. The conversation covers three pillars of flexible leadership (mindset, skillset, and habitset) and four types of contexts leaders must lead in (clear, complicated, complex, and chaotic).The world feels more complex and uncertain. If you’re a leader, this episode can help you have more clarity in what you do and how you do it.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode450.

This episode of the Leading Learning Podcast looks at why and how learning businesses can and should segment their audience—what it looks like in practice and how it can lead to more engagement, better learning outcomes, and, yes, better business results.If you’re already segmenting learners, the episode will provide food for thought and an opportunity to reassess your approach. If you’re new to segmentation, then you’ll walk away with how to start.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode449.

In physics, momentum is the product of a body’s mass and velocity. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele define strategic momentum as the product of an initiative’s strategic weight and its execution speed, and they discuss why momentum matters, common barriers to maintaining momentum, and strategies for creating and maintaining momentum.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode448.

Because good strategy is organic and responsive, it needs to be revisited periodically. There are predictable, recurring whens that are be natural times for you to reassess your strategy, like the start of a new budget year.There are also less predictable whens that are important times to revisit strategy, like a global pandemic or government policy changes.While it’s easier to plan for revisiting strategy at predictable points, it’s as important to reassess strategy when the situation shifts. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele offer Marian Urquilla’s Strategy Triage Tool as an approach learning businesses can leverage for some of those unexpected times when a strategy reassessment is needed.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode477.

For learning businesses, bringing in revenue is an essential function. Revenue is what keeps the organization going and delivering on its mission, whether that mission is solely focused on learning and training or whether it’s a broader mission tied to improving a field, industry, or profession.In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele offer five ways to increase the revenue from your portfolio that don’t involve massive investments of time or money: raising prices, packaging products, borrowing to expand, running flash sales, and offering free courses.Show notes and a downloadable transcript are available at: https://www.leadinglearning.com/episode446.

Culture, mindset, money—these are big and important concepts for any learning business. In this episode of the Leading Learning Podcast, number 445, we talk with Erin Pressley about all three.Erin Pressley is senior vice president of education, training, and events at the National Rural Electric Cooperative Association. Erin describes herself as being passionate about serving NRECA’s members and making money while doing it. She’s a thoughtful and energetic leader with practical and aspirational advice for other learning business leaders.Show notes and a downloadable transcript are available at: https://www.leadinglearning.com/episode445.

Podcast co-hosts Jeff Cobb and Celisa Steele share four actionable ideas grounded in survey data collected by Leading Learning and informed by their experience with and observation of learning businesses and the global market for continuing education, professional development, and other lifelong learning.All four ideas tie to the common theme of resourcefulness—Cobb and Steele’s watchword for learning businesses in 2025.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode444.

Podcast co-hosts Jeff Cobb and Celisa Steele share key data points from Leading Learning’s latest year-end survey of learning businesses. They cover top strategic goals and the strategic drivers behind those goals, trends and issues impacting strategy, challenges with maintaining or growing enrollments and registrations, barriers to innovation in education offerings, and top areas of investment for the year ahead.Your learning business can use this data for benchmarking and to help frame internal discussions about what you’re doing, what you’re not doing, and why.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode443.

Innovation is an aspiration of many organizations, including learning businesses. This episode, number 442, features a conversation with Mary Byers. Mary is an author, speaker, facilitator, consultant, CEO coach, and mastermind facilitator, and she’s deeply knowledgeable about innovation. Mary wrote Race for Relevance: Five Radical Changes for Associations, and her work focuses on helping organizations remain relevant in a rapidly changing environment. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode442.

A learning business must understand learning theory and put that theory into practice if it is to create offerings that result in positive change and impact. This episode of the Leading Learning Podcast, number 441, features a conversation with instructional psychologist Dr. Ruth Colvin Clark and co-host Celisa Steele. Ruth has spent her spent her career translating academic research into practical guidelines and advocating for the use of evidence-based approaches to learning. She’s the author of many articles and books, including Evidence-Based Training Methods and E-learning and the Science of Instruction. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode441.