The New Rules of Influence: How to Authentically Build Trust, Drive change, And Make an Impact

Lida Citroën, author of THE NEW RULES OF INFLUENCE: How To Authentically Build Trust, Drive Change, And Make An Impact, is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Citroën is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning. As a professional keynote speaker and presenter, Citroën’s popular TEDx talk and multiple courses on LinkedIn Learning showcase her empowering delivery style and message. She regularly presents business workshops on reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote, helping employees and leaders build a personal brand that supports the business.

    In today's show, Drs. Relly Nadler and Cathy Greenberg will share some of the cutting-edge tools they have been using with their coaching and training clients during these turbulent times. They have helped thousands of leaders to perform in the top 10% over the last 3 decades, utilizing emotional intelligence, positive psychology, neuroscience, and peak performance technologies.

Dr. Cornelia C. Walther is a humanitarian leader with 20+ years at the UN driving social change. Now a Wharton/University of Pennsylvania Fellow, she pioneers research on hybrid intelligence and prosocial AI through the global POZE alliance to build Agency amid AI for All. Her focus Is on harnessing AI to bring out the best in and for people and planet.

Have you ever thought your digital marketing and online presence might actually be hurting your business and your life? Maybe you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view of how authentic conversations can lead to a better life and business.  Tom Schwab asks you to consider that you are just One Conversation Away. That’s his observation based on the experience and that data from working with over 1,000 leading brands as the Chief Evangelist Officer at Interview Valet, the premier podcast interview marketing agency.. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away. 

Pankaj Singh—"Sing"—is a visionary leader who’s spent over 20 years revolutionizing businesses and building high-performance teams. As a former C-suite executive, he's driven double-digit growth, streamlined operations, and transformed organizations worldwide. But his real power comes from something unexpected: Mindfulness. Raised in an affluent family in India, Singh mastered classical music by age 13 but was restless. At 14, he was sent to train under a lama, where he first discovered the profound impact of mindfulness. Fast forward to 2020, His passion for mindful leadership was ignited during a high-pressure ransomware crisis early in his career. Faced with the overwhelming stress of guiding his team through uncharted territory, he turned to mindfulness to anchor himself. That pivotal experience revealed the transformative power of presence, empathy, and emotional intelligence in leadership—and it inspired his life’s mission to share these tools with others. Today, Singh is an advocate for redefining leadership in a fast-paced world. His signature frameworks, The Ascendancy Action™ System and Mindful Leadership Mastery Compass, equip leaders to transcend stress, foster resilience, and cultivate authenticity. Whether inspiring audiences through keynote speeches, mentoring teams, or crafting leadership roadmaps, Sing’s vision is clear: to empower leaders to transform challenges into opportunities and lead with clarity, compassion, and purpose.

  Dr. Bob Rosen is a psychologist, New York Times best-selling author, researcher, and preeminent business advisor. He is the Founder and CEO of Healthy Companies, advising over 500 CEOs in sixty countries. His books include Detach, the New York Times Bestseller Grounded®, and the Washington Post best-seller Conscious, among others. He earned a PhD in clinical psychology at the University of Pittsburgh and has been a longtime faculty member in the Department of Psychiatry and Behavioral Sciences at George Washington University’s School of Medicine.

Andy McDowell is an engineer by trade and a creative by nature. He is the founder of the entrepreneurial and small business coaching and consulting firm, Generate Your Value, and is the co-host of The Generate Your Value Podcast. Andy spent 22 years with the Boeing Company, where he always felt more like a life coach than a boss. In 2002, he began his entrepreneurship journey when he was asked to develop an Airspace Design Consulting business that would serve the global government market. Andy has a Bachelor’s Degree from Georgia Tech in Electrical Engineering and a Master’s Degree in Computer Information Systems from Georgia State. His aviation work took him around the world and enabled him to work on high-profile projects - such as preparing the Beijing and Sochi Airports for their respective Olympic Games. Andy can help you Generate Your Value in your personal and professional life in today’s conversation. www.generateyourvalue.com

Joe Marabito is a senior executive, strategist, and advisor with extensive experience in healthcare. He has held multiple senior executive roles at large established companies, including Accenture, Express Scripts, and Elevance Health, as well as at smaller rapidly growing privately held innovators, including NaviNet, Advantasure, ingenious Med, and HighRoads.  As a health care strategy partner at Accenture, he advised senior leaders in many of the largest health care organizations in the United States. In CEO, COO, and general manager roles, he successfully scaled and accelerated the growth of multiple businesses. He currently works with a diverse range of clients to identify and assess emerging technologies and business opportunities, and to start up, manage, scale, turn around, and grow enterprises.

Katie McCleary is the co-author of BRIDGE THE GAP: Breakthrough Communication Tools to Transform Work Relationships from Challenging to Collaborative with Jennifer Edwards. They show how to use the social psychology of human connection and curiosity to drive meaningful communication and collaboration at work. Packed with practical and replicable techniques, the book reveals how to: • Master your biological reactions to connect, even amid pressure, anxiety, and stress • Lead with curiosity and engage more authentically • Embrace diverse opinions and cultural backgrounds • Communicate and collaborate more effectively • Converse with others and reap the rewards of better communication Katie is the host of “The Drive” podcast on NPR’s CapRadio. She is also is an entrepreneur and storyteller who trains leaders, creatives, and humanitarians to launch big ideas by leveraging their social and cultural capital. Katie is the founder of 916 Ink, a nonprofit that has transformed over 4,000 vulnerable youth into confident authors.

Dr. Chérie Carter-Scott is a behavioral scientist pioneer, “The Mother of Coaching” who started the coaching industry in 1974. Dr. Chérie is a #1 NY Times & Amazon Bestselling author of If Life is a Game, These are the Rules, 10 Rules for Being Human, published in 40 countries. Dr. Chérie has been a frequent guest on Oprah, appearances on CNN, Today, O’Reilly and Global CEO for 46 years, and received her Ph.D. in OD and MCC from the ICF.  She is an executive producer & featured on-camera coach in LEAP (Coaching documentary), Writer, composer & lyricist of The Workshop, A Dress Rehearsal for Life! (Musical); Dr. Chérie is a change management expert with 19 book titles in many languages. She coaches C-Suite executives, licenses her IP content globally, is an Instrument-rated private pilot, PADI scuba diver, wife, mother, and grandmother!