Leadership BITES podcast

Jennifer Sundberg: Collective Intelligence: How to build a business that's smarter than you

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Welcome to this episode of Leadership Bites! In today's conversation, Jennifer Sundberg, co-chief executive of Board Intelligence, delves into the transformative power of collective intelligence in decision-making within organizations.

She emphasizes the need to move away from the superstar CEO model and instead focus on empowering every member of the organization to think more and think better. The three themes of collective intelligence are critical thinking, clear communication, and focus. 

Jen explains the importance of creating a culture of questioning and normalizing behaviours that support collective intelligence. By doing so, organizations can tap into the full potential of their workforce and drive better decision-making. 

The conversation explores the principles of collective intelligence and how to build a business that is smarter than its leaders. It emphasizes the importance of creating a positive reinforcement loop and taking behaviour out of the boardroom to encourage decentralized decision-making. 

The discussion also highlights the significance of effective communication and the need to unlearn ineffective communication habits. 

Additionally, it emphasizes the power of using simple and clear language, owning your message, and being authentic in communication. The conversation concludes by discussing the superpowers of focus, alignment, and the ability to pivot and adapt to change.

Takeaways

  • Collective intelligence is about empowering every member of the organization to think more and think better.

  • Creating a culture of questioning and normalizing behaviors that support collective intelligence is crucial.

  • The three themes of collective intelligence are critical thinking, clear communication, and focus.

  • By embracing collective intelligence, organizations can tap into the full potential of their workforce and drive better decision-making. Create a positive reinforcement loop to reward desired behavior and encourage repetition.

  • Take behavior out of the boardroom and replicate it at every level of the organization.

  • Unlearn ineffective communication habits and replace them with clear and authentic communication.

  • Use simple and clear language to come across as smarter and display accountability.

  • Focus and alignment are superpowers that drive organizational success.

  • Be willing to pivot and adapt to changing circumstances.



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