I Used PT Barnum’s 1850 Launch Model on a BOOK (4,000 copies sold in 1 week)

I started this show in 2020 to study how rich, dead marketers launched without the internet. Five years later, I used P.T. Barnum’s 7-step launch model on a book, and it sold 4,000 copies in the first week.In this episode, Steve J Larsen shares where the launch research led: Pursuit of Profit Publishing, a book publisher where authors film their book on stage, keep their IP, and get a funnel and sales team built for them.In this episode:The 2 oldest rules in marketing: whoever runs events captures the market, and whoever writes books controls its thinkingHow Barnum’s model sold Ryan Lee’s book: 4,000 copies in week one and 25,000 in a yearJenny Lind’s poem contest, and how to make your launch the market’s launchEvery launch needs two emotions: anticipation and aggravationIf you’re the only voice talking about your launch, it isn’t a launchThe “Your Final Offer” hook that got 17,000 registrationsTimestamps:00:00 Intro00:45 Why I started this show in 202002:00 There’s no such thing as “internet marketing”03:30 Barnum’s 7 steps and the 950-person event05:00 Do an event, write a book05:45 What we do now: Pursuit of Profit Publishing06:50 Barnum’s model on Ryan Lee’s book: 4,000 copies08:30 Jenny Lind and the poem contest11:30 Make it their launch, not yours14:00 The Wealthy Author15:30 Ideas for the StageBook launch17:00 Anticipation and aggravation20:00 If you’re the only voice, it’s not a launch21:00 The hook behind Ryan’s launch22:30 Your Final Offer: 17,000 registrations25:00 Offer Launch is coming in the springLinks:Hear the full Ryan Lee launch breakdown on The Wealthy Author: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147Get StageBook: https://stagebookbook.comFree launch guide: https://launchforprofit.com

In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. Truly this formula is a marketing formula at it's purest. Enjoy!

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com  

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