Why We Created the Augusta Executive Model

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/C05VN1R 💰 SEO & WEB DESIGN: https://crtrlnk.co/9f6gNbe 👉 FREE COURSES: https://crtrlnk.co/5AHcRin ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/q8i63j9 #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 KKR Buying A1 Garage Doors for $2 Billion 00:01:18 Should a Business Owner Buy a Corvette? 00:04:41 Is Private Equity Good or Bad for Home Services? 00:10:11 Why KKR Paid a 20x Multiple on Profit 00:16:05 Why Copying a $2B Business Playbook Backfires 00:19:43 What Happens When the Founder Fights Private Equity 00:23:39 Is There a Number That Would Make Mike Sell? 00:37:36 Is the Private Equity Gold Rush Over for Landscaping? 00:43:16 Why Enterprise Value Is the Last Untaxed Asset

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/8LPY8jJ 💰 SEO & WEB DESIGN: https://crtrlnk.co/xArNY7Q 👉 FREE COURSES: https://crtrlnk.co/QJGdAzv ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/6gafTID #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 Stop Learning and Start Doing in Your Home Service Business 00:02:11 The Real Reason You Keep Looking at Other Industries 00:03:18 AI Won't Run Your Business or Hire Your Next Technician 00:06:33 Problem, Solution, Execute: The Loop Most Owners Never Finish 00:09:33 Pick One Thing and Get Accountable to Finishing It

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/AMN8t6M 💰 SEO & WEB DESIGN: https://crtrlnk.co/jaPnAT9 👉 FREE COURSES: https://crtrlnk.co/FJ1GAAF ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/lf1R1Hq #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 How to Find the One Constraint Worth Your Focus 00:02:12 Why He Stopped Going to His Own Business 00:06:08 What the Business Needs vs What the Owner Should Do 00:12:13 Why Most Initiatives Fail: Nobody Defines "Done" 00:17:33 Let the Fires Burn: Ignoring Problems on Purpose 00:23:23 When Is Good Good Enough? Speed vs the Last 1% 00:28:12 Using Six-Week Sprints to Reassess the Constraint 00:30:08 Why Mike Is Moving to Texas to Build From Scratch 00:37:20 Using AI to Find the Biggest Domino in Your Business 00:41:01 Picking the Right Service to Market Next 00:45:26 Everything That Goes Into One Real Marketing Push 01:00:11 Bigger Business, Fewer Shots on Goal 01:03:03 What Small Operators Should Actually Do Instead 01:05:52 Rebuilding Leadership in an 87-Person Call Center 01:19:20 Why the Dispatch Board Is the Most Important Page

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/IPfG6bp 💰 SEO & WEB DESIGN: https://crtrlnk.co/1tSXCq2 👉 FREE COURSES: https://crtrlnk.co/LBN1Gtg ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/5HZckSA #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 Why Your Best People Hold Back Their Full Effort 00:02:16 Step 1: Hear Their Idea Instead of Pushing Yours 00:05:48 Offer an Opposing View and Make Them Defend It 00:09:35 Let Them Choose, Back Them Up, and Never Say I Told You So 00:14:55 When to Actually Veto a Team Member's Decision

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🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/PhpqYO2 💰 SEO & WEB DESIGN: https://crtrlnk.co/0CJU9MI 👉 FREE COURSES: https://crtrlnk.co/fC37bcM ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/LQ14Jia #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 How Home Service Owners Can Actually Use AI 00:03:14 Connecting AI to Your CRM With MCP 00:06:34 Building a Daily CEO Brief So You Stop Micromanaging 00:11:31 Defining a Lead and What Counts as Churn 00:13:06 Lead Attribution With UTMs and 90-Day vs Annual Churn 00:17:51 What the Daily CEO Brief Looks Like in Slack 00:21:13 Why Most AI Marketing Emails Are Terrible 00:24:28 Talk to AI Instead of Typing: The Brain Dump 00:26:47 Build a Style Guide and Brand Messaging Playbook 00:29:24 Writing a Mulch Upsell Email Live 00:32:38 Channeling Great Copywriters to Find New Angles 00:36:14 Make ChatGPT and Claude Fight It Out 00:39:36 Context, Iterate, Challenge, Refine

Book a Call With Lee Today: https://www.augustalawncareservices.com/franchise/intro-call 🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/x68mLkQ 💰 SEO & WEB DESIGN: https://crtrlnk.co/x81UkP9 👉 FREE COURSES: https://crtrlnk.co/jfFcf2p ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/NAERc1t #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 Why Augusta Built the Executive Model 00:02:29 Executive Model Defined: Six Territories in Three Years 00:04:27 "Are You Abandoning the Little Guy?" 00:11:06 Removing the Bottlenecks That Slow Home Service Growth 00:19:33 $100K in the Stock Market vs $100K in Your Business 00:24:01 Building an Exit Strategy and Enterprise Value for Owners 00:29:22 What an IPO Would Do for Owner Multiples

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/0OuuiDK 💰 SEO & WEB DESIGN: https://crtrlnk.co/9OelCme 👉 FREE COURSES: https://crtrlnk.co/5U09xxx ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/voMhwHr #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 Why 7-Figure Owners Can't Break Into 8 Figures 00:01:25 Management vs. Leadership: The Difference That Caps You 00:02:44 Operators Put Out Fires, Leaders Build Hydrants 00:04:49 The 4L Framework: Liquidity, Leads, and Labor 00:05:47 The Fourth L: Leadership Is the Unlock Past $2M 00:07:16 Mid-Level Manager Churn Is What Stops Your Growth 00:08:04 Building a Vision Great Managers Won't Walk Away From 00:10:52 The Humility to Admit You Are the Problem 00:12:58 Frontline General vs. Strategic General 00:15:09 The Identity Shift That Took Mike Two Years

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/Al4WtZr 💰 SEO & WEB DESIGN: https://crtrlnk.co/MX8LL8d 👉 FREE COURSES: https://crtrlnk.co/BwYkEfW ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/W9z6ttc #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters 00:00:00 How to Grow a Home Service Business Past $1M 00:01:49 Only 9% of Businesses Pass $1M — 1 in 100 Hit $10M 00:02:42 Paid Ads Are the Fuel That Makes You Go Faster 00:10:49 The Two Engines: Growth and Recruiting 00:21:16 Leadership Is a Skill: Doing to Teaching to Leading 00:31:11 The Operations Manager Is Your Most Important Hire 00:40:03 From Hero to Player-Coach to Leader of Leaders 00:44:47 Manager to Architect: Building Enterprise Value 00:50:01 How Do You Actually Pay for Fast Growth?

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