Ep. 11 Trademarking

In episode 14, John Nwankwo and Ariel Campbell debate the relevance of couture. Asking the questions - who is buying and if it is enough to keep a brand afloat. They also talk about their favorite shows from Spring Couture 2021.

In episode 13, John Nwankwo and Ariel Campbell give their top 3 favorites for Pre-Fall 2021. They discuss the fashion, the presentations, and much more; while also diving into the spectacle of the inauguration.

In episode 12, John Nwankwo and Ariel Campbell dive into the makings of a business plan. Giving insights into their own and the amount of research needed to create a successful one.

Welcome to 2021! In episode 11, John Nwankwo and Ariel Campbell discuss the time, money, and research it takes to trademark your brand.

In episode 10, John Nwankwo and Ariel Campbell ask the question, "Will we be saying goodbye to department stores and in-store shopping?" They discuss the pros and cons to online retail and what may come of 2021.

In episode 9, John Nwankwo and Ariel Campbell discuss how to best utilize social media to transform a like into a potential sale. Though it's only just the beginning for these two, they are learning the best ways to approach marketing and sharing insights with what they've been doing thus far.

In episode 8, John Nwankwo and Ariel Campbell discuss the best ways to brand a business. Giving tips on branding merchandise, customer service, and the overall customer experience. Ariel also shares a few customer service stories from luxury brands she's encountered throughout the years and how they can affect the mindset of the customer.

In episode 7, John Nwankwo and Ariel Campbell were invited by Grammy Award Winning Record Producer and Singer Songwriter, Augie Ray, to his recording studio, Hype Studios LA; to discuss important topics about how fashion and music have been so intertwined over the past decade and why brands are utilizing cultural figures to increase their relevancy. John and Ariel also dive into Augie Ray's world as an entrepreneur, exploring how he's branded Hype Studios LA into a unique creative space for musicians and podcasters.

In episode 6, John Nwankwo and Ariel Campbell discuss how a collection comes to life; giving examples of their own experience with advice on how one can create their own. They also briefly talk about a recent photo shoot John had for his new merchandise and how next week's episode will show behind the scenes footage of it all, so stay tuned!

How does an online store acquire it's merchandise? In episode 5, find out how John Nwankwo decides which products to buy, who his target audience is, and the expected costs when it comes to purchasing. John and Ariel also share their experience with a recent buyers meeting; discussing the level of attention given and their excitement for next year's merchandise.