Korea Startup Podcast podcast

#17: Learn How Electric Cars Will Transform Our Mobility - Mincheol Lee, ex-Tesla and Founder and CEO of RIDE

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After being the Head of Corporate Sales at Tesla for four years, Mincheol decided to build RIDE, which aims to accelerate the world's transition to sustainable energy transportation through EV pre-sales, sales, and vehicle management.


In this episode, we will delve into RIDE's business and the electric car industry, as well as hear Mincheon's perspective on Elon Musk's predictions and unconventional projects.

- What makes RIDE innovative and why and how they exceeded its growth expectations?

- Why is selling electric cars totally different from selling gasoline or diesel-powered vehicles?

- What are the biggest challenges facing the EV industry?

- Are electric cars really sustainable? What needs to happen for them to be totally eco-friendly?

- What business lines has RIDE opened around EVs and What`s its roadmap and plan for going global?

- How did RIDE raise its Series A funding, and what metrics are important to investors in this business?

- What is RIDE's user acquisition strategy, and how does it plan to scale it? Which channels have been most effective in acquiring users, and how will it diversify its acquisition strategy?

- When does Mincheol predict that the autonomous mobility-as-a-service industry will boom, and what obstacles need to be overcome?

- Why does Mincheol think that Elon Musk is leading this industry, and what is his opinion on Musk's predictions and projects (such as tunnels under Las Vegas, the Supercharger network, and the use of cameras instead of radars)?

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