Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.
In this episode, we discuss:
- Why you should use predictive analytics in email marketing
- The importance of data-driven decision-making
- How to optimise email campaigns through smart segmentation and timing
Dive in:
[03:50] Danie’s interesting eCommerce journey.
[06:55] AI in predictive analytics recognizes patterns in data.
[10:00] Three things you need for predictive analytics.
[12:42] Setting up predictive analytics.
[15:53] Identify profitable customers and manage churn risk.
[17:41] Importance of churn risk, lifetime value, returning customers.
[20:31] Daniel’s Insider Tips!
Find the notes here: https://keepopt.com/195
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