Mastering the Art of Selling: Understanding the Psychology of a Buyer & Maximizing LTV | LashCon Keynote

Many women of color entrepreneurs have built their businesses while carrying the pressure to overperform, overdeliver, and hold everything together. But what happens when that success is rooted in self-abandonment?In this episode, we explore the hidden cost of being the “strong one” in business and why more entrepreneurs need to retire the cape. We talk about self-trust, safety in entrepreneurship, identity-based marketing, and how storytelling and perceived risk influence buying decisions in today’s market. This conversation also dives into sustainable business growth, building wealth through entrepreneurship, and how to create a business that supports your life instead of consuming it.If you’re a coach, consultant, or service provider navigating business growth, leadership, and marketing in today’s economy, this episode will challenge the way you think about success, visibility, and how you sell your work.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

In this episode, I unpack why your organic content might not be converting — even if you’re posting consistently — and how a data-driven customer journey is the key to fixing it. You'll hear real client examples and strategies to boost ROI without burning out.Why You Should Listen:Learn Why Your Organic Content Isn’t Converting: Understand the real disconnect between consistency and conversions when it comes to organic marketing.Map the Full Organic Customer Journey: Get clarity on how your audience discovers you, decides to buy, and stays in your world after the sale.Use Data to Direct Your Organic Strategy: Stop relying on guesswork and start using real client data to decide where and how to show up.Optimize Instead of Overproduce: Instead of churning out more posts, learn how to double down on what’s already working in your organic ecosystem, from podcasts to partnerships.Listen in and learn how to turn consistent organic output into actual client conversions.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Many service providers set ambitious client goals when they’re growing their business. But the real question becomes: what does it actually take to enroll clients consistently, and how many clients can you realistically support?In this episode, I’m sharing a real coaching conversation from a group call where we unpack how to think about client enrollment goals, Lean Launch strategy, and capacity planning when you’re selling one-on-one coaching.We talk through how often you can run a Lean Launch, how to think about consistent demand generation, and why your business model may need to evolve as your revenue goals grow. You’ll also hear a deeper conversation around the tension many service providers face when they’re trying to market, sell, and deliver client work all at the same time.Inside the conversation we cover:How often you can run a Lean Launch The role of buyer awareness stages in consistent client enrollmentWhy marketing, sales, and delivery can start to compete for your timeHow to think about client capacity and sustainable growthWhy revenue goals sometimes require evolving your business modelThe early signs that it may be time to introduce group programs or leveraged offersResources Referenced:LEVERAGE: My framework for scaling high-ticket offers.Lean Launch Method: The 4-week organic marketing launch plan.Learn more: https://www.jereshiahawk.com/leverage-diyStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

One of the most common objections that comes up on sales calls is “I need to talk to my spouse.”In this episode, I’m sharing a real coaching conversation from a group call where we unpack how to navigate the spouse objection in high-ticket sales. We talk about why this objection comes up, how decision dynamics often play out in relationships, and what to do when a potential client wants to “think about it” after the call.You’ll also hear a simple but powerful strategy for increasing conversions. If you sell coaching, consulting, or service-based offers, this conversation will help you think differently about sales objections, buyer psychology, and how to involve key decision-makers in the sales process.Inside the conversation we cover:The psychology behind the spouse objection on sales callsWhy many buyers leave calls emotionally convinced but need logical support afterwardQuestions you can ask during the call to prepare for the spouse conversationHow to reframe the investment around family, lifestyle, and relationship outcomesA simple Loom follow-up strategy that can increase conversion ratesResources Referenced:Right Response + Sales ScriptsFollow Up Formula (bonus as part of the LEVERAGE Bundle) Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

A question that comes up often is: Should you list your prices publicly, or wait until someone gets on a sales call? In this episode, I’m sharing a real coaching conversation from a group call where we discuss whether high-ticket service providers should publish their prices publicly or keep them behind a sales call, and how messaging, buyer psychology, and trust influence that decision.You’ll also hear a candid discussion about why pricing alone shouldn’t be the primary factor driving someone’s decision to work with you—and how your positioning, point of view, and content ecosystem influence whether someone is ready to say yes.Inside the conversation we cover:Whether you should publish your prices before someone books a sales callHow buyer expectations around pricing transparency have changedWhy messaging must support the price you’re chargingThe difference between selling based on price versus selling based on identity and perspectiveWhy building a bingeable body of work helps clients contextualize your valueThe power of doing “unscalable” relationship-building actions that increase conversionsResources Referenced:Cashflow CalculatorLean Launch Method Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

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In today's episode, I’m talking about uncertainty in business and why scaling your business never eliminates discomfort, it just changes the trade-offs. I share a behind-the-scenes coaching conversation about pivoting profitable offers, navigating identity shifts, and building the self-trust required for sustainable growth.Why You Should ListenNavigate Uncertainty at Every Level of Business: Learn why scaling your business doesn’t remove discomfort—it simply introduces new trade-offs and decision-making complexity.Evaluate Profitable Offers with Clarity: Discover how to assess whether to pivot, relaunch, simplify, or sunset offers while protecting client lifetime value and revenue stability.Choose the Right Business Model for Your Season: Explore the trade-offs between fixed monthly retainers and revenue share models—and how each impacts predictable cash flow and risk.Build Self-Trust for Sustainable Growth: Strengthen your ability to make aligned decisions, even when streamlined operations and quality marketing strategies still leave room for uncertainty.Listen now to learn how to choose your trade-offs and scale your business with deeper alignment and self-trust.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is a special keynote I gave at LashCon titled “Mastering the Art of Selling: Understanding the Psychology of a Buyer & Maximizing LTV.”If you’re a beauty service provider, lash artist, or creator-turned-CEO who's tired of chasing likes but still struggling to get booked out with aligned, high-paying clients, this keynote is for you. I break down buyer psychology, messaging mistakes, and how to turn your organic content into a sales engine that builds authority, trust, and repeat clients.Why You Should Listen: Master Sales Psychology Without the Sleaze: Learn what really influences buyer behavior—and how to align your messaging for premium pricing.Simplify Your Marketing Strategy: Discover how to create content like a marketer (not just a content creator) and attract better-fit clients without chasing trends.Build Client Loyalty & Increase LTV: Use your data to uncover what makes clients come back again and again—and how to capitalize on that for sustainable income.Stop Overcomplicating Your Business Model: Ditch the pressure to do “all the things” and focus on what actually works for your growth stage.I break down the psychology of how buyers make decisions and how YOU can use that to raise your prices, increase client retention, and get booked through organic content without relying on paid ads or going viral. Tune in now to master the buyer psychology that drives premium sales and long-term client loyalty.Want me to speak at your next event, conference, or mastermind? Inquire about booking me to speak. → https://www.jereshiahawk.com/contactNeed a step-by-step framework to simplify your messaging, master buyer psychology, and turn your content into consistent cash? → https://www.jereshiahawk.com/marketlikeaceoReady to turn their 1:1 into a high-ticket group program and scale with a simple offer suite? → https://www.jereshiahawk.com/leverage-diyStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is Part 3 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series — and we’re closing it out with a raw look at wealth, identity, and what comes after seven-figure success.We’re closing the trilogy with the unfiltered truth about hitting a million in profit: how to design your dream lifestyle, invest for long-term wealth, and lead a business that aligns with your next-level self.Why You Should ListenLearn What to Do After You Hit Seven Figures: Discover how to use your business as a wealth vehicle, structure your investments, and stop relying on a paycheck.Design a Business That Funds Your Exit: Get insights into building a business that throws off cash—without forcing you into scale-for-scale’s-sake growth.Reclaim Power Through Profit: Understand how new money creates autonomy, freedom, and peace—and how to wield that power consciously.Honor the Inner Work Required at the Top: Hear the emotional, racial, and identity recalibrations that come with being a first-gen millionaire in a world built for old money.This episode is about what most business podcasts won’t tell you: how to sit with success, honor your season, and define wealth on your own terms. Whether you're navigating your first six figures or sitting on seven, this conversation will shift how you move—financially, emotionally, and strategically.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is Part 2 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series — and we’re digging into what really drives premium profits: crystal-clear messaging, simple operations, and intentional team building.Why You Should ListenCraft Messaging That Converts at Premium Price Points: Learn how buyer awareness levels (unaware, problem-aware, solution-aware) influence what kind of content actually drives high-ticket sales.Build Around a Clear, Specific Program Promise: Discover how niching your promise fuels stronger marketing, more aligned clients, and better delivery—without needing more effort.Simplify Your Operations for Sanity and Scale: Hear why a lean backend (not more tech, funnels, or team) is the key to sustainable growth with minimal burnout.Redefine Leadership and Hiring in Your Business: Get honest insights on team-building mistakes, why most CEOs hire too soon, and how to build your business around your actual values and vision.Ready to scale without bloated launches, heavy overhead, or hiring missteps? This one’s for you.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42