POD 68 - Webflow moved on. Did we?

EP 75. Julian Galluzzo, co-founder of Native, a new agency he started with Bradford Huber, and the creator of the open source Ship Studio. Julian's clients edit their sites by asking a Slack agent called Nate, while rules in GitHub decide who can push what live. His view is that most marketers never wanted a visual builder in the first place.We also talk about Source by Webflow and whether it can fill the shoes of a 4 billion dollar company, why Julian thinks timing is Webflow's biggest problem, how Native finds clients with zero inbound leads, and how to build a Slack agent of your own. We end with what's next for Ship Studio and why open source matters so much to him.Check out Julian Galluzzo:https://x.com/galluzzo_julianhttps://www.linkedin.com/in/julian-galluzzo-610379173/https://www.youtube.com/@galluzzojulianhttps://native.agency/Also mentioned:Julian Galluzzo on Webflow and Friends: https://www.youtube.com/watch?v=8sOm9Jm79RMNelson Abalos Jr on Webflow and Friends: https://www.youtube.com/watch?v=oDcaZlGmLmcRan Segall (Flux Academy): https://www.flux-academy.com/Ship Studio: https://www.ship.studio/Source by Webflow: https://webflow.com/sourceVercel Eve Slack agent starter: https://vercel.com/kb/guide/eve-slack-agent-starterFimo: https://fimo.ai/Strapi: https://strapi.io/Chapters00:00 Will Ship Studio and Source compete?03:46 Website builders are becoming commodities06:55 Intro08:02 Back to agency life with Native11:49 What Native does for clients16:39 Selling value when nobody comes inbound21:05 Handoffs and client edits on static sites23:37 Nate, the Slack agent that edits client sites28:27 Is there still a place for a visual builder?31:02 Lovable, Replit, Fimo and the middle ground34:38 Source and the 4 billion dollar shoes to fill38:26 Webflow Cloud, built-in agents and bringing your own44:58 Is there room for a paid build tool?48:39 Why timing is Webflow's biggest problem50:29 Does Webflow still have an edge in enterprise?53:19 How to build a Slack agent for your clients58:03 What's next for Ship Studio01:03:57 Ship Studio's contributors, and why open source01:08:54 Advice for anyone who is scared right now01:13:09 The Finnish Line

EP 74. In this episode I talk with Derek Siu, a freelance designer and Webflow developer from Sydney who also teaches Webflow on YouTube. It turned into two Webflow freelancers wondering about the future. Webflow is moving towards enterprise and marketing teams, AI is changing what a developer does, and neither of us knows where we will be in five years.We also talk about why Derek quit Fiverr after making Fiverr Pro, burnout and saying yes to too much work, and the ceiling of a one-person business. Then Webflow itself: Source, a possible Webflow Lite, the old Editor, and whether Webflow development is shrinking. Derek explains why he would not start an agency, and I share how hiring my first employee went.Check out Derek Siu:https://www.dereksiu.com.au/https://www.youtube.com/@dereksiuauAlso mentioned:Chris Do: https://thefutur.com/Timothy Ricks: https://www.timothyricks.com/Ran Segall, Flux Academy: https://flux-academy.com/Uroš Mikić, Flow Ninja: https://www.flow.ninja/Source by Webflow: https://webflow.com/sourceAstro: https://astro.build/Fiverr: https://www.fiverr.com/Contra: https://contra.com/Tella: https://www.tella.tv/Notion: https://www.notion.so/Chapters00:00 Why Derek quit Fiverr05:04 Are Fiverr clients different?08:20 Intro09:28 Ending up here by accident11:15 Wearing many hats13:26 How many projects at once15:07 Burnout, and saying yes to too much19:35 YouTube, and the ceiling of one person24:57 AI makes work faster, and adds pressure31:19 What is Webflow Source?33:58 Is Webflow leaving small businesses behind?37:13 A Webflow Lite, and missing the old Editor40:36 Tempted by other platforms?44:01 Who knows where we'll be in five years46:52 Will AI build award-winning sites?50:50 Is Webflow development shrinking?55:52 A job, freelance or an agency?01:00:05 When I hired an employee01:07:22 Personal brands, and how much to share01:12:19 Niche or general, and what the podcast gives01:15:47 Where to find Derek01:16:56 The Finnish Line

EP 73. In this episode I talk with Barry Baris Dogan, a multidisciplinary designer and Webflow partner based in Vienna. After years at a 400-person agency, Barry is starting his own studio. He says he has zero doubts and zero fear about the future with AI. We talk about what agency life teaches you, why big companies are slow to change, and why he thinks designers and developers are becoming art directors.We also cover whether an AI-generated site has already won Site of the Day, building Webflow sites from a Figma design system with the Webflow MCP, and whether Figma still has a place. Then Webflow itself: div renamed to box, the missing European servers, and whether Source is for freelancers at all. Barry explains why most SaaS websites look the same, how many options to show a client, and how a master's in space architecture led him here.Check out Barry Baris Dogan:https://www.linkedin.com/in/barisdogan/Also mentioned:Timothy Ricks: https://www.timothyricks.com/Dennis Snellenberg: https://dennissnellenberg.com/Ilja van Eck: https://www.iljavaneck.com/Joseph Berry episode: https://www.youtube.com/watch?v=VZM5MewkwI8Jordan Gilroy episode: https://www.youtube.com/watch?v=JRYgu762TnMStephen Wise episode: https://www.youtube.com/watch?v=FVfygl2giI4Kyle Lambert episode: https://www.youtube.com/watch?v=Is4oiGtMI4AOsmo: https://www.osmo.supply/Source by Webflow: https://webflow.com/sourceSpline: https://spline.design/Chapters00:00 How long until AI wins Site of the Day?01:53 Should award sites limit AI?04:10 Do deep technical skills still matter?06:50 Intro07:40 From architecture to Webflow10:08 Leaving Loop for his own studio12:17 Agency life, and fighting to bring in Webflow20:39 Design first, then build with the Webflow MCP22:52 Is Figma still the right tool?25:34 Real content with AI, and where the design system lives29:12 Astro, and what clients actually need32:56 Div to box, and still no European servers36:31 Is Source for us?42:10 Lumos in Figma and Webflow44:30 Starting with why the client needs a site46:22 Why most SaaS websites look the same49:10 One option or three, and trusting your designer53:43 A moon project, and 3D on websites58:38 Can taste be outsourced to AI?01:01:06 "We don't need designers anymore"01:03:10 Where to find Barry01:04:12 The Finnish Line

EP 72. In this episode I talk with Stephen Wise, founder of Demandflow, a design and Webflow studio that builds marketing sites for scale-up and enterprise marketing teams. After years of building almost only on Webflow, Demandflow now also builds with Astro, Sanity and Next.js, and Stephen explains why the hardest part is still handing a site over to non-technical marketers.We talk about why knowing a tool is no longer much of an advantage, what an agency actually sells when AI can build the site, the AI tools his team really uses, and whether all this helps freelancers or agencies more. We also get into Source by Webflow, why the builders have to come first, and why credit-based pricing worries him. Before that, Stephen shares how he went from dropping out at 18 to running a team of close to 20.Check out Stephen Wise:https://www.demandflow.co/https://www.linkedin.com/in/stephen-wise/https://x.com/stephen_wise_https://www.youtube.com/@demand-flowAlso mentioned:Timothy Ricks: https://www.youtube.com/@timothyricksMcGuire Brannon: https://webflow.com/people/mcguire-brannonRan Segall (Flux Academy): https://www.flux-academy.com/Kyle Lambert on Webflow and Friends: https://www.youtube.com/watch?v=Is4oiGtMI4APunit Chawla on Webflow and Friends: https://www.youtube.com/watch?v=Ppm0fAlsu2ASource by Webflow: https://webflow.com/sourceConductor: https://www.conductor.build/Ship Studio: https://www.ship.studio/Paper: https://paper.design/Agentation: https://agentation.dev/Chapters00:00 Has Demandflow moved beyond Webflow?02:11 Handing a coded site to non-technical marketers04:35 Looking for the missing interface06:30 Intro07:31 From dropping out at 18 to a team of 2010:55 Design and development as a means to an end11:58 Should freelancers be scared of AI?17:19 Knowing the tool is no longer the advantage19:42 Paper and the new design tools21:34 Conductor, PostHog and the tools they actually use26:46 AI on the design side30:07 Will designers and developers merge?34:58 Does AI help freelancers or agencies more?39:08 Source by Webflow and the gap it is going after44:44 Who is Source for? Marketers, builders and the keynote52:18 Source pricing, credits and bringing your own agent56:19 How AI changes running an agency59:53 Design systems, and selling software along with service01:06:25 What's next for Demandflow01:10:17 The Finnish Line

This time I talk with Alex Iglesias, the CTO of Finsweet. We start with a direct question: is Finsweet moving beyond Webflow? Alex explains where the effort goes now, with most of the product work on Consent Pro and the agency starting to offer Astro sites. We talk about why so many Webflow developers are excited about Astro, what you give up when you leave Webflow, who should try it, and which clients suit a code-based site. We also cover client editing on Astro sites, Astro vs Next.js, Source by Webflow and why AI agents work better with code, whether frameworks still matter when AI writes the code, and what AI agents are doing to open source maintainers. Before that, Alex tells how he went from mechanical engineering to Finsweet.Check out Alex Iglesias:https://x.com/alexiglesias_mehttps://www.linkedin.com/in/alexiglesias93/Also mentioned:Timothy Ricks: https://www.timothyricks.com/DHH: https://dhh.dk/Kyle Lambert: https://www.imkylelambert.com/Finsweet: https://finsweet.com/Consent Pro: https://consentpro.com/Astro: https://astro.build/Lumos for Astro: https://www.youtube.com/watch?v=lYP_stf0VlUSource by Webflow: https://webflow.com/sourceEmDash: https://github.com/emdash-cms/emdashShip Studio: https://www.ship.studio/Timestamps00:00 Is Finsweet moving beyond Webflow?01:51 One tool, or many02:58 Intro04:00 From mechanical engineering to Finsweet09:40 What the CTO of Finsweet does10:34 Consent Pro, the agency, and where the effort goes14:23 Why everyone is excited about Astro18:53 The downsides, and who should try Astro24:04 Client editing on Astro sites26:10 Could Source fill the gap?28:41 Which clients suit a code-based site32:21 Astro vs Next.js35:04 Source, and why AI agents prefer code38:59 Guessing Source pricing, and bringing your own agent41:58 Are frameworks still a thing?48:07 Open source maintainers and AI agents50:59 Where Webflow is heading56:01 Will AI take our jobs?01:00:43 Where to find Alex01:01:08 The Finnish Line

In episode 70 of Webflow and Friends, I talk with Kyle Lambert, a senior staff product designer at Webflow who has worked on Source since the start. We begin with the question many people had after Webflow Conf: is Source only for marketers? Kyle explains who it is really for, how you design malleable software where every user can have different views, and why the plan is AI for the first 80% and visual tools for the last 20%. We also talk about starting a new site in Source, what happens to existing Webflow sites, the new headless CMS, extensions, and what he can and can't say about pricing and timelines. Before that, we cover his path from branding designer to Webflow, and why empathy matters when you design tools for developers.Check out Kyle Lambert:https://www.imkylelambert.com/https://x.com/imkylelamberthttps://www.linkedin.com/in/kyleslambert/Also mentioned:Timothy Ricks: https://www.timothyricks.com/Jon Saxton: https://jonsaxton.com/Nathan Huening: https://www.linkedin.com/in/nathan-ftw/Source by Webflow: https://webflow.com/sourceAstro: https://astro.build/Next.js: https://nextjs.org/Sanity: https://www.sanity.io/Loom: https://www.loom.com/Cursor: https://cursor.com/Claude Code: https://claude.com/claude-code🙋‍♂️ About JanneI'm Janne, a freelance Webflow developer and podcast host based in Finland. On this channel, I talk to agency owners, award-winning designers, and experienced builders about the business and strategy side of creative work. I also try out new apps, exciting features and share what I learn from my journey.🎙️ About Webflow and FriendsWebflow and Friends is my interview show for the Webflow community. Every episode I talk to a different designer, developer, or agency owner about how they actually work: what they build, how they price it, what they've changed their mind about, and what's annoying them in the tooling right now.Timestamps00:00 Is Source only for marketers?04:53 Webflow Conf, and stitching a stack together09:35 Intro10:10 What a senior staff product designer does13:09 Side projects, and a Loom extension15:28 The paper cut room, and designers shipping fixes with AI17:50 Designing for developers21:52 Empathy, and where it ends26:17 Back to Source: designing malleable software30:50 Designing rule sets instead of screens35:47 First-party views in Source38:02 AI for the first 80%, visual tools for the last 20%39:16 Starting a new site, and moving a Webflow site to Source43:50 Components across Astro and Next.js46:04 Pricing and timelines50:30 The new headless CMS54:23 CMS-backed pages and one unified publish58:49 Standalone products and extensions01:03:46 Where to find Kyle01:04:34 The Finnish Line

My guest this time is Sandeepsingh Sisodiya, co-founder and CEO of Appsrow, a Webflow Premium Partner agency in Ahmedabad, India. Sandeep started Appsrow in 2018 as a general branding and web agency and went all in on Webflow about four years ago. Earlier this year he started the first official Webflow community chapter in India, and at Webflow Conf in Boston he won Builder of the Year for that work.We talk about what it takes to start a local meetup and keep it running, and what a community gives back to an agency. Then we get into sales: why nobody wakes up wanting three CMS collections, how to move from pixel pushing to diagnosing the client's problem, how to find international clients from a small country, and what AI has changed in sales and what it hasn't. We finish with pricing, and whether outcome-based pricing is a realistic step away from hourly work.Check out Sandeepsingh Sisodiya:https://www.linkedin.com/in/sandeepsisodiya22/Appsrow: https://www.appsrow.com/Also mentioned:Source by Webflow: https://webflow.com/sourceWebflow Cloud: https://webflow.com/cloudWebflow MCP: https://developers.webflow.com/mcpWebflow Conf: https://webflow.com/confChatGPT: https://chatgpt.com/Claude: https://claude.ai/Figma: https://www.figma.com/Fiverr: https://www.fiverr.com/Upwork: https://www.upwork.com/Timestamps00:00 Winning Builder of the Year at Webflow Conf01:57 A first Webflow Conf, and the start of the India chapter03:36 Intro04:22 From general IT agency to Webflow agency07:51 What Source by Webflow means for agencies09:01 Moving from pixel pusher to strategist11:18 Webflow branding, and picking the stack for the client13:02 Is there still room for a Webflow-only agency?16:03 How Appsrow uses AI and builds its own tools19:04 The first official Webflow chapter in India22:21 How to start your own meetup24:04 What running a community gives back29:05 Sales advice for builders who hate selling31:59 Finding international clients from a small country34:54 Are conferences a good way to find clients?37:58 What AI changed in sales, and what it didn't42:21 If AI can build a website, why hire an agency?44:49 From hourly to outcome-based pricing49:40 Where to find Sandeep50:21 The Finnish Line

For the past two years, I have done almost nothing but Webflow development, and Webflow is clearly building for marketers now. That changes what the next few years look like for people like me.I go through Ran Segall's video about the development phase shrinking and the responses to it, Timothy Ricks joining Webflow, and what Source by Webflow reveals about where the company is actually betting. I also get into what happens to the Webflow community, what is worth building when building got easy, and what I am going to do myself: more time on design, a first Astro build, and where this podcast goes.I do not have clean answers here. If you are sitting with the same question, leave a comment with what you are about to do.Videos mentioned:Ran Segall / Flux Academy: https://www.youtube.com/watch?v=lHcW2D3WGEITimothy Ricks: https://www.youtube.com/watch?v=qedt6elNsAMCmd+AI commentary: https://www.youtube.com/watch?v=v0UdMsMP3EILinda Tong on a podcast: https://www.youtube.com/watch?v=KB3-qJ5j5T4No-Code Supply Co. Ep. 11: https://www.youtube.com/watch?v=K7LnDYjh5HsFinsweet Spot on Astro: https://www.youtube.com/watch?v=D3Ahtz5-PdsPeople mentioned:Ran Segall: https://www.youtube.com/@FluxAcademy / https://www.youtube.com/@ransegallTimothy Ricks: https://www.youtube.com/@timothyricksSamuel Gregory: https://www.youtube.com/@0x5am5 / https://www.youtube.com/@cmdAIshowKabarza: https://www.youtube.com/@KabarzaNelson Abalos Jr: https://www.youtube.com/@pixelgeekMatthew P Munger: https://www.youtube.com/@matthewpmungerJoe Krug: https://www.linkedin.com/in/joekrug/Alex Iglesias: https://www.linkedin.com/in/alexiglesias93/Timestamps00:00 The pressure to make a decision00:18 No guest today, so this is a solo one01:28 Ran Segall's video: the development phase is shrinking02:42 Has AI already solved front-end development?03:45 Timothy Ricks: there is still a place for a technical person05:47 Can you still be a Webflow-only developer?06:39 Going deeper into development, the option nobody listed07:24 Design or marketing: which one pulls you?08:40 Webflow is moving towards marketers, and the conf showed it10:11 The opening for anyone who likes marketing11:13 What Source by Webflow reveals about the bet13:05 Astro and static builds are a real option now14:34 Will Webflow Classic still have a use case?15:03 Brand yourself as a website person, not a Webflow person16:54 Three scenarios for the Webflow community19:16 What is worth building, with an AI twist21:30 What I am going to do22:54 Why design pulls me more than marketing25:24 Practicing design, and my first Astro build27:05 What happens to this podcast

Webflow Conf just wrapped in Boston, and I wanted to talk to someone who spends as much time building the Webflow community as he does building on it. My guest is Rick Bossenbroek, a Webflow Global Leader for Amsterdam and the founder of Uncode. He was also a Builder of the Year nominee at this year's Conf. We talk about what Source and the new marketing features mean for the community, whether the Global Leader program has a future now that Webflow's community team has shrunk, and how years of unpaid community work turned into real client trust. Rick also runs Day 42, a builder community for people with day jobs, and RunClubs.nl, a directory for Dutch run clubs that he is quietly trying to turn into a Strava competitor.Check out Rick Bossenbroek:https://www.instagram.com/rickbossenbroek/https://www.linkedin.com/in/rick-bossenbroek/Also mentioned:Timothy Ricks: https://www.timothyricks.com/Chris Skitch: https://www.linkedin.com/in/cskitch/Sandeepsingh Sisodiya: https://www.linkedin.com/in/sandeepsisodiya22/Uncode: https://www.uncode.nl/RunClubs.nl: https://runclubs.nl/Day 42: https://day42.co/Mollie: https://www.mollie.com/Strava: https://www.strava.com/🙋‍♂️ About JanneI'm Janne, a freelance Webflow developer and podcast host based in Finland. On this channel, I talk to agency owners, award-winning designers, and experienced builders about the business and strategy side of creative work. I also try out new apps, exciting features and share what I learn from my journey.🎙️ About Webflow and FriendsWebflow and Friends is my interview show for the Webflow community. Every episode I talk to a different designer, developer, or agency owner about how they actually work: what they build, how they price it, what they've changed their mind about, and what's annoying them in the tooling right now.Timestamps00:00 What Webflow Conf means for the community02:30 How Source could open Webflow to new builders04:32 Intro05:53 From introvert to community builder07:28 Starting the Dutch Webflow community09:03 Becoming a Global Leader and running watch parties11:51 What he'd fix about the Global Leader program13:41 Day 42: unlocking builders' potential19:01 Partners, Mollie, and the Build House plan22:13 Boston, the watch party, and the Builder of the Year nomination24:54 Favorite Webflow Conf announcements28:18 Webflow Optimize, Analyze, and the cookie banner rant33:46 Has community building actually grown his business?36:53 Building communities: the secret sauce40:32 Just do it: starting something in Helsinki44:14 RunClubs.nl: how it started46:58 Building the run club platform with AI52:17 Ads and monetization, carefully56:26 Where to find Rick57:20 The Finnish Line

I got Ollie McMillan on the show to go through everything that was announced. The big one is Source by Webflow, a new workspace built around code as the source of truth, and we spend a good chunk of the episode trying to work out who it's actually for and why nobody said a word about pricing. We also get into Timothy Ricks joining Webflow, the AEO updates, MCP 2.1, and the smaller quality-of-life changes from the Builders Keynote. Ollie was there in the room for all of it, so this is his read on the actual event, not just the announcements.Check out Ollie McMillan:https://www.olliemcmillan.co.uk/https://www.linkedin.com/in/olivermcmillan/https://x.com/olliemcmillanWebflow Announcements:Source by Webflow: https://webflow.com/sourceAnnouncement blog: https://webflow.com/blog/webflow-conf-2026-announcementsAlso mentioned:Timothy Ricks - https://www.timothyricks.com/Utkarsh Sengar - https://www.linkedin.com/in/utsengar/Dennis Snellenberg - https://dennissnellenberg.com/Ilja van Eck - https://www.iljavaneck.com/Nathan Huening - https://www.linkedin.com/in/nathan-ftw/Episode with Nathan - https://www.youtube.com/watch?v=k2HJxWPc02YNate Parrott (Claude Design origin story) - https://www.dive.club/deep-dives/nate-parrott-2Cursor - https://cursor.comGSAP - https://gsap.comAstro - https://astro.buildNext.js - https://nextjs.orgTimestamps00:00 What Source by Webflow actually is5:40 Meet Ollie McMillan6:34 Vibe check: previous Webflow Confs and Boston 20267:20 How the community responded to the announcements9:03 The missing aha moment, and why the Builders Keynote landed better11:36 No pricing announced. Is Source enterprise only?12:42 Guessing how Source will be priced17:29 Which frameworks Source will support21:08 Visual development, GSAP, and contextual UI inside Source26:36 When Source actually ships28:15 Timothy Ricks joins Webflow34:40 Is Webflow moving fast enough38:48 Is Webflow becoming an advertising platform, and pricing for campaigns42:57 The new assets panel, explained50:12 Releases and page branching52:42 AEO, and who it's actually for59:36 MCP 2.1, IX3 animation, and building agent skills1:06:46 Components in rich text1:09:59 Rating Webflow Conf 2026, and whale watching in Boston1:12:18 Where to find Ollie1:13:42 The Finnish Line