
# ITV 201 Millions from Salon Suites: How Patrice "Sway" McKinney Built Quiet Wealth
This episode of Inside the Vault with Ash Cash features entrepreneur, coach, and salon suite mogul Patrice “Sway the Pro” McKinney.
Throughout the conversation, Patrice shares her journey from working behind the chair to becoming a multi-millionaire by building salon suites — a business model she describes as being a landlord in the hair and beauty industry. She explains why the “sexy route” in entrepreneurship is often the least profitable and how quiet, strategic positioning creates long-term wealth.
Listeners will hear candid stories about setbacks, resilience, belief, and mindset — including moments where everything went wrong but quitting was not an option. Patrice also breaks down the salon suite business model, how leasing commercial property works, how to fill suites, common mistakes to avoid, and when franchising makes sense.
Instagram: https://instagram.com/sway_thepro
🎁 FREE COURSE:
https://thesalonsuitemodel.com
This episode focuses on money mindset, smart business strategy, and the power of belief — especially for first-generation wealth builders.
⏱️ Timestamps / Chapters
0:00 – “Cigarette money” & being warned against barbering
0:10 – Seeing barbers living well in Atlanta & New York
0:17 – Why the “sexy route” is often the least lucrative
0:24 – Breakthroughs always come with quit moments
0:30 – Signing the lease & immediate setbacks
0:36 – Architect runs off with the money
0:42 – Permits, pressure, and breaking down emotionally
0:48 – Unexpected help clears the way
0:54 – “Everybody got ‘owner’ in their bio”
1:00 – Do you need to own property to build salon suites?
1:06 – Leasing vs owning explained
1:13 – What it takes to cross into millionaire status
1:19 – Do you have to be delusional to succeed?
1:24 – Legacy and long-term impact
2:36 – Official show intro: Inside the Vault with Ash Cash
2:50 – Patrice’s business model overview
3:04 – Turning 95 sq ft into $1,500/month
3:16 – Risking everything to build the first location
3:22 – Selling the first location & still collecting royalties
4:10 – Patrice introduces herself in her own words
4:48 – Coaching & mentoring in the beauty industry
5:32 – Falling in love with salon suites
6:03 – Barber shop vs salon suite comparison
6:15 – Why salon suites are hands-off and scalable
7:27 – Why calm money is better than flashy money
7:52 – Working smarter, not harder
8:22 – Upbringing, popularity, and mindset
9:55 – Basketball career & full scholarship
10:45 – Why she didn’t pursue the WNBA
11:20 – Pivoting into music and entertainment
12:34 – Music industry gatekeeping & rejection
13:38 – Being told to change who she was
14:33 – God’s redirection and bigger purpose
15:09 – Resilience through repeated setbacks
16:37 – Growing up without role models
17:03 – Deciding to break the cycle
17:36 – Moving the family from Michigan to Georgia
18:01 – Crashing the U-Haul
18:46 – Losing housing at the last minute
19:17 – Laptop stolen before the move
19:52 – Choosing not to turn back
20:26 – Carrying the weight for the family
21:09 – “Make it a good decision by doing whatever it takes”
21:38 – Being the first millionaire in the family
22:03 – Belief as the real barrier
22:20 – Optimistic delusion explained
23:49 – Every breakthrough comes with resistance
24:22 – Buildout stress & no mentorship
25:09 – Racism, permitting delays, and anxiety
25:55 – Why mentorship matters
27:38 – What salon suites actually are
28:14 – Why the model works long-term
29:01 – Comparing salon suites to real estate
30:03 – Students making six figures from one location
30:33 – Big brands doing $70M+ annually
31:57 – Leasing vs owning explained again
32:22 – Why “ownership” is misunderstood
33:08 – Using other people’s money ethically
34:07 – Tenant improvement allowances (TI)
34:55 – Landlords funding buildouts
36:10 – How many suites to start with
36:46 – Medical office spaces as ideal properties
38:02 – How to fill salon suites
38:25 – Social media as the #1 marketing tool
39:10 – SEO vs paid ads
40:35 – Biggest mistakes new owners make
41:10 – Wasting square footage
41:49 – Not understanding commercial leases
42:46 – Franchising: when it makes sense
43:34 – Systems, SOPs, and FDDs
44:24 – How franchising accelerates growth
48:09 – Why she wrote Sweet Victory
49:12 – Showing the full journey, not just success
50:01 – Defining legacy and impact
51:24 – The importance of support systems
52:17 – Support helps but isn’t required
53:50 – Handling visibility, blogs, and virality
55:23 – What’s next: real estate, investing, speaking
57:47 – How to connect with Patrice “Sway the Pro”
58:22 – Free training information
58:56 – Closing the Vault with Ash Cash
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