Meet Superfans

In this episode of Inside the Mind, we talk to three luxury consumers about the essence of high-end living. Explore the world of consumers who have the means and desire to indulge in luxury. Plus, discover what sets luxury shopping apart, and uncover the value of the white-glove experience.

In this episode of Inside the Mind, we talk to three small-town consumers about what makes small-town shopping so different, the challenge of balancing convenience and loyalty, and how online shopping is making a transformative impact on these communities.

In this episode of Inside the Mind, we explore how parents find time for self-care; find the perfect products for children; and find support from their peers, family members and others. We'll learn about the obstacles they encounter and the innovative approaches they adopt to cater to kids’ needs.

In this episode of Inside the Mind, we talk to three outdoor adventurers about their connection with nature, how they choose adventuring gear, and why they keep pushing their personal limits and those of their equipment.

In this episode of Inside the Mind, we talk to four superfans who are devoted followers of their favorite sports teams and musical artists. We'll see just how these superfans became such loyal enthusiasts and how this dedication affects their purchasing and budgeting habits.

Inside the Mind is back for season 4! Join Kearney’s Greg Portell and Katie Thomas as they discover the driving forces behind captivating consumer groups, unravel their identities, and gain valuable insights that'll shape the future of consumer companies. From the emotional aspects influencing their behaviors to the passion that fuels their choices, Inside the Mind uncovers the secrets behind their shopping decisions.

In this special episode, we’re looking back at the themes and consumer groups we explored in Season 3. From conversations with sports bettors and VR users to thrifters and fast fashion consumers, we’re talking about the forces that bring these consumer groups together.

In this episode of Inside the Mind, we talk to three fast fashion consumers in the U.S. and China about what fast fashion means to them and how it informs their fashion decisions. We also examine their views on making fast fashion more sustainable, how it fits into transitional periods such as maternity, and balancing quantity versus quantity.

In this episode of Inside the Mind, we talk to four cannabis enthusiasts in the U.S. about how cannabis factors into their daily wellness plans, how they're consuming cannabis today, and how innovation has changed the space. We'll also examine how decriminalization and legalization have affected consumer usage and whether cannabis enthusiasts are making full use of the space.

In this episode of Inside the Mind, we talk to three sports betting enthusiasts to learn about their experiences with betting and how the industry has evolved. We also discuss how sports betting apps bring in new users, how bettors in certain states work around legal issues, and what they want to see next from betting services and communities.