In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith

IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer decisions and overcome executive cognitive biases like confirmation bias. Learn why startups face a traction problem, how to translate marketing metrics into "CEO-speak," and how a systematic approach to experimentation can turn your marketing strategy into a trusted engine for true business growth.