Oleg Profatylo: B2B marketing secrets

Join us on NEXT.io Weekly News as we discuss the UK Treasury’s consideration of increasing gambling taxes, and the strong industry backlash it has prompted. Industry leaders, including the Betting and Gaming Council and Flutter's CEO, argue against the hike, citing potential negative impacts. Additionally, we'll cover DraftKings' acquisition of Mustard Golf and Openbox's purchase of Boldplay, highlighting strategic expansions in the sector. 🗞 Read the full stories here: - UK Treasury considering £3bn gambling sector tax hike https://next.io/news/regulation/uk-treasury-gambling-sector-tax-hike/ - BGC calls out “fantasy economics” in UK tax hike debate https://next.io/news/regulation/bgc-calls-out-fantasy-economics-tax-hike-debate/ - Flutter CEO: Sharp gambling tax hike “in no one’s interest” https://next.io/news/regulation/flutter-ceo-tax-hike-in-no-ones-interest/ - DraftKings acquires golf pricing supplier Mustard Golf https://next.io/news/investment/draftkings-acquires-mustard-golf/ -Content distributor Openbox acquires game studio Boldplay https://next.io/news/investment/openbox-acquires-game-studio-boldplay/ Hang out with Conor Mulheir and Nico Jansen on our Weekly News live stream, every Thursday at 3 PM CET across all our social media channels. We’ll dive into the freshest iGaming news and explore the most captivating stories of the week. Be cool, be curious, be in the know! _____ This episode is brought to you by: Playson: https://playson.com/ Sponsored by: Hub88.io: https://hub88.io/

Join us on this week’s NEXT.io Weekly News for key updates in the iGaming sector. We cover Playtech's lawsuit against Games Global over IP infringement and the backlash against Playtech’s $100 million bonus scheme. Additionally, we spotlight Wynn Resorts' significant strides in the UAE, including securing a pioneering gaming license and boosting their resort budget. 🗞 Read the full stories here: - Exclusive: Playtech sues Games Global for IP infringement after spying claims https://next.io/news/casino/playtech-sues-games-global-ip-infringement/ - Playtech investors slam €100m executive bonus scheme https://next.io/news/investment/playtech-investors-slam-100m-bonus-scheme/ - Wynn Al Marjan secures first gaming licence in the UAE https://next.io/news/regulation/wynn-secures-first-uae-gaming-licence/ -Wynn increases UAE resort budget by 31% to $5.1bn https://next.io/news/casino/wynn-increases-uae-resort-budget/ Hang out with Conor Mulheir and Nico Jansen on our Weekly News live stream, every Thursday at 3 PM CET across all our social media channels. We’ll dive into the freshest iGaming news and explore the most captivating stories of the week. Be cool, be curious, be in the know! _____ This episode is brought to you by: Playson: https://playson.com/ Sponsored by: Hub88.io: https://hub88.io/

This week on NEXT.io Weekly News, we spotlight major regulatory updates from Brazil and the US. Brazil's Finance Minister unveils a strict enforcement plan for iGaming, and temporary bans affect major brands during the transition.  Meanwhile, in the US, Kalshi prepares to relaunch election betting, and California tribes gain the right to sue cardrooms, potentially altering the gambling landscape. 🗞 Read the full stories here: - Brazil’s finance minister outlines illegal gambling enforcement plan https://next.io/news/regulation/brazil-finance-minister-outlines-enforcement-plan/ - Brazil bars major brands from market during transition phase https://next.io/news/regulation/brazil-bars-major-brands-transition-phase/ - Kilt to launch election bets again after winning latest legal fight https://next.io/news/regulation/kalshi-to-launch-election-bets-again/ - California tribes able to sue cardrooms after Newsom signs bill https://next.io/news/regulation/california-tribes-able-to-sue-cardrooms/ This week's sessions are brought to you by: Playson: https://playson.com/  Sponsored by:  Hub88: https://hub88.io/ Join Conor Mulheir and Nico Jansen every Thursday at 3pm CET across all our social media channels to get the freshest iGaming news and explore the most captivating stories of the week.  Be cool, be curious, be in the know!

🎙 NEXT.io Podcast #205 with Matevž Mazij, CEO of Bragg Gaming Group. In this NEXT.io Podcast episode, Matevž Mazij, CEO of Bragg Gaming Group, returns for an in-depth discussion about the company’s progress and the future in the rapidly evolving iGaming industry.  A year after his first appearance in the studio, Matevž reflects on Bragg’s growth, new leadership hires, and strategic focus on key markets including North America, Latin America, and Europe. ⏰ Timestamps:  00:00 – Introduction 00:31 – Sponsors 01:34 – Welcoming Matevž 02:28 – Overview of Bragg Gaming’s business model 05:00 – A year in review: Bragg’s strategic progress 07:00 – Strengthening the executive leadership team 10:05 – Industry M&A trends and their impact on Bragg 12:15 – Long-term strategy for achieving profitability 16:30 – Bragg’s growth in regulated markets 20:20 – Key growth opportunities for Bragg 24:20 – How to grow revenue in the US market 27:30 – Competition in the US market 31:50 – The online lottery landscape 35:27 – Focus on the Canada market 37:54 – Opportunities in the Latin American market 41:01 – Growth opportunities in Europe and emerging regulations 46:00 – Strategic goals for Bragg over the next year 48:03 – Closing remarks and future outlook 🔔 SUBSCRIBE TO THE PODCAST Youtube: https://www.youtube.com/@nextdotio CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - https://www.instagram.com/nextdotio/ ✩ X/Twitter - https://twitter.com/nextdotio ✩ LinkedIn - https://www.linkedin.com/company/nextdotio _____ This episode of the NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/  Episode sponsored by: https://www.creedroomz.com/

🎙 NEXT.io Podcast #204 with Oleg Profatylo, Head of Marketing, Playson In this episode, Oleg Profatylo discusses the evolving landscape of B2B marketing, comparing it with B2C strategies and highlighting the key trends shaping the future. He shares invaluable insights on brand building, lead generation, and the importance of a people-centric approach in today's business world. Learn how to balance long-term brand growth with short-term sales goals, and discover the essential tools every B2B marketer needs to succeed in 2024. ⏰ Timestamps: 00:00 – Introduction 00:27 - Sponsors  01:42 - Welcoming Oleg Profatylo 03:01 - Key Differences Between B2B and B2C Marketing  06:11 - Building Reputation  08:03 - Marketing Trends for 2024 11:02 – Personalization in B2B Marketing 16:14 – Balancing Brand Building and Lead Generation 18:25 - Essential Marketing Tools for B2B Strategy 23:06 – How to Stand Out in an Increasingly B2B Landscape 27:27 – The Role of AI in B2B Marketing 30:50 – Common Mistakes in B2B Marketing 33:31 – Oleg’s Strategy for Playson’s Marketing Success 36:46 - Oleg's Top B2B Brands  40:00 – Closing Marks  🔔 SUBSCRIBE TO THE PODCAST Youtube: https://www.youtube.com/@nextdotio CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - https://www.instagram.com/nextdotio/ ✩ X/Twitter - https://twitter.com/nextdotio ✩ LinkedIn - https://www.linkedin.com/company/nextdotio _____ This episode of the NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/  Episode sponsored by: https://www.creedroomz.com/

Join us this week on NEXT.io Weekly News as we delve into Light & Wonder's stock decline following a legal injunction against their Dragon Train game. We'll explore how analysts view this as a potential investment opportunity. Additionally, we highlight WA Technology's acquisition of Onseo and Boyd Gaming’s purchase of Resorts Digital’s online operations, assessing their impacts on the tech and gaming sectors. 🗞 Read the full stories here: - Light & Wonder hit with injunction in Dragon Link infringement case https://next.io/news/casino/light-wonder-injunction-dragon-link-case/  - Truist: Light & Wonder 20% stock dip a ‘buying opportunity’ https://next.io/news/investment/truist-light-wonder-stock-dip-buying-opportunity/ - WA.Technology acquires Onseo in multi-million euro deal https://next.io/news/investment/wa-technology-acquires-onseo/  - Boyd Interactive grows NJ presence with Resorts Digital acquisition https://next.io/news/investment/boyd-acquires-resorts-digital-online-operation/ This week's sessions are brought to you by: Playson: https://playson.com/  Sponsored by:  Hub88: https://hub88.io/ Join Conor Mulheir and Nico Jansen every Thursday at 3pm CET across all our social media channels to get the freshest iGaming news and explore the most captivating stories of the week.  Be cool, be curious, be in the know!

🎙 NEXT.io Podcast #203 with Leo Judkins, Wellbeing & Performance Coach, Habit Rewire. In this episode, Leo Judkins and Pierre discuss turning managers into high-performance leaders. They cover the Peter Principle, avoiding micromanagement, effective delegation, and preventing burnout. Key takeaways include the difference between managers and leaders, building team trust, and transitioning from task-focused management to empowering leadership. ⏰ Timestamps: 00:00 - Introduction 00:42 - Sponsors 02:01 - Peter Principle in Fast-Growing Markets 04:28 - Advice to Avoid the Peter Principle 06:35 - Can Everyone Become a Great Leader? 08:25 - Red Threads Leaders Struggle With 09:53 - Balancing Autonomy and Micromanagement 13:23 - Is Micromanagement Always Bad? 16:43 - Performance Management and Trust in Teams 20:22 - How Perfectionism Impacts Leadership 22:15 - Preventing Burnout in New Managers 24:44 - Struggling With Doubts and Creating Healthy Environments 28:37 - Recognizing an Unsustainable Work Environment 30:02 - Stress Management 31:11 - Gaining Trust as a New Leader 34:50 - Learning to Be a Great Leader 41:42 - Differences Between Managers and Leaders 43:20 - Closing Marks 🔔 SUBSCRIBE TO THE PODCAST Youtube: https://www.youtube.com/@nextdotio CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - https://www.instagram.com/nextdotio/ ✩ X/Twitter - https://twitter.com/nextdotio ✩ LinkedIn - https://www.linkedin.com/company/nextdotio _____ This episode of the NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/  Episode sponsored by: https://www.creedroomz.com/

🎙 NEXT.io Podcast #202 with Jesper Svensson, CEO of Betsson Group. Betsson Group was one of the first companies to enter the LATAM market. We discuss with Jesper Svensson, CEO of Betsson Group, the early stages, the challenges they faced, and how the market has evolved. Jesper also analyzes current opportunities in other regions, such as the U.S., Africa, and addresses regulatory hurdles in Europe. ⏰ Timestamps: 00:00 - Introduction 00:37 - Sponsors  01:36 - Welcoming Jesper 02:50 - Industry Changes in the last 20 years 05:15 - Strategic Decision to Focus on Latin America 09:01 - US B2B and B2C Strategy Test Case 14:12 - Sweeps Stakes and Opportunities in the U.S.  16:07 - Early Entry into Latin America 20:13 - Increasing Competition in Latin America 20:21 - Brazil's Regulatory Environment 25:12 - Challenges Entering New Markets: Africa 28:33 - Legal and Regulatory Challenges in Europe 33:16 - Black Market Operators vs. Regulated Markets 37:04 - Regulators and Black Market Operators 41:38 - Malta's Role in the iGaming Industry 44:43 - Betsson’s M&A Strategy 47:23 - Trends in the Industry: Local Heroes 50:07 - Dealing with the Pressure from being the CEO 53:01 - Betsson in Three Years Time 🔔 SUBSCRIBE TO THE PODCAST Youtube: https://www.youtube.com/@nextdotio CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - https://www.instagram.com/nextdotio/ ✩ X/Twitter - https://twitter.com/nextdotio ✩ LinkedIn - https://www.linkedin.com/company/nextdotio _____ This episode of the NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/  Episode sponsored by: https://www.creedroomz.com/

This week on NEXT.io Weekly News, Conor and Nico discuss a plethora of iGaming M&As, including Flutter's £2.3bn purchase of Snaitech, FDJ's acquisition of Kindred, and more. Tune in to Weekly News live every Thursday at 3pm CET on YouTube, LinkedIn, and X. 🗞 Read the full stories: - Flutter buys Snaitech from Playtech for £2.3bn https://next.io/news/investment/flutter-buys-snaitech-from-playtech/ - EveryMatrix makes €18.5m public offer for Fantasma⁠ https://next.io/news/investment/everymatrix-makes-public-offer-fantasma/⁠ - FDJ brings forward Kindred closing date to October https://next.io/news/investment/fdj-brings-forward-kindred-closing-date-october/ This week's sessions are brought to you by: Playson: https://playson.com/  Sponsored by:  Hub88: https://hub88.io/ Join Conor Mulheir and Nico Jansen every Thursday at 3pm CET across all our social media channels to get the freshest iGaming news and explore the most captivating stories of the week.  Be cool, be curious, be in the know!

🎙 NEXT.io Podcast #201 with Vladimir Malakchi, CEO of Xanada Investments Pierre Lindh and Vladimir Malakchi, CEO of Xanada Investments, discuss the keys to successful fundraising, the importance of clear pitch decks, and how investors bring more than just capital—they offer expertise, networks, and trust. ⏰ Timestamps: 00:00 - Introduction: Analysing mistakes and risks 00:31 - Example of startups: "No competitors" myth 00:37 - Sponsors: Pragmatic Solutions and Pragmatic Play 01:32 - Podcast begins: Welcoming Vladimir from Xanada Investments 02:23 - Xanada Investments: Background and challenges 04:50 - Strategies for scaling businesses with investors 06:14 - Avoiding dependency on single clients 07:18 - The role of investment funds beyond capital 09:04 - Importance of a clear and concise pitch deck 11:03 - Keeping it simple: The “Apple rule” for clarity 13:02 - Capturing investor attention through concise pitches 16:07 - Networking to stand out in the investment landscape 18:06 - Accessibility of iGaming investors 19:25 - People vs. ideas: What investors focus on 22:04 - Founders’ energy and commitment over ideas 24:40 - Handling failure and turning it into opportunity 27:04 - Showing investors how you cover risks 30:40 - The rise of CIS products in the iGaming industry 43:00 - Xanada Investments' goals for the next three years 46:04 - Closing remarks: Advice for founders 🔔 SUBSCRIBE TO THE PODCAST Youtube: https://www.youtube.com/@nextdotio CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - https://www.instagram.com/nextdotio/ ✩ X/Twitter - https://twitter.com/nextdotio ✩ LinkedIn - https://www.linkedin.com/company/nextdotio _____ This episode of the NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/  Episode sponsored by: https://www.creedroomz.com/