#360 - Sponsor Spotlight - Trusona

This episode is sponsored by Trusona. Visit trusona.com/idac to learn more.In this episode of the Identity of the Center podcast, Jeff and Jim discuss identity verification challenges with Ori Eisen, the founder and CEO of Trusona. The conversation explores the problems surrounding help desk authentication and how Trusona's new product, ATO Protect, aims to address these issues by confirming caller identities, even in scenarios involving social engineering and advanced AI threats. Ori explains the technology behind document scanning, data triangulation, and geolocation to validate identities. The episode also includes an intriguing hack challenge for listeners to test the robustness of Trusona's solutions. Check out the detailed demo on Trusona's website and join the challenge!Timestamps00:00 Introduction and Episode Excitement01:16 Introducing the Guest: Ori Eisen from Trusona02:11 The Problem with Passwordless Authentication03:53 The Rise of Gen AI and Its Impact on Security04:51 Understanding ATO Protect and Its Importance16:10 How ATO Protect Works: A Step-by-Step Guide27:51 The Puppeteering Scam Unveiled28:24 Fingerprinting the Fraudsters29:11 Real-Time Fraud Detection Demo29:42 Challenges in Penetration Testing30:08 Combating Man-in-the-Middle Attacks30:41 The Ultimate Security Challenge33:44 Verifying Caller Identity41:24 Future Threats in Cybersecurity42:10 AI: The Double-Edged Sword49:08 Issuing the Hack Challenge52:45 Conclusion and Final ThoughtsConnect with Ori: https://www.linkedin.com/in/orieisen/Learn more about Trusona: https://www.trusona.com/idacConnect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.comKeywords:IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Trusona, Ori Eisen, Identity Verification, Help Desk Security, Service Desk, Passwordless, Authentication, KBA, Knowledge-Based Authentication, Cybersecurity, Identity and Access Management, IAM, Multi-Factor Authentication, MFA, Zero Trust, Identity Proofing#IDAC #Trusona #Passwordless #Cybersecurity #IdentityManagement #HelpDesk #ZeroTrust

In this episode of the Identity at the Center Podcast, Jeff and Jim broadcast live from Identiverse 2025. Special guest Andrew Shikiar from the FIDO Alliance joins to talk about efforts to push passkey adoption and reduce reliance on passwords. Topics covered include the technicalities of passkeys, their adoption by major banks like Wells Fargo, and initiatives for adding more signals for high assurance scenarios. The episode wraps up with exciting news about the upcoming Authenticate conference and plans for an Authenticate APAC edition in Singapore.00:00 Introduction and Greetings00:16 Podcast Highlights and Recent Activities01:38 Guest Introduction: Andrew Shikiar from FIDO Alliance01:58 FIDO Alliance and Passkey Adoption07:13 Technical Insights on Passkeys14:52 Authenticate Conference and Community20:20 Global Adoption and Regional Differences25:13 Conclusion and Wrap-UpConnect with LinkedIn: https://www.linkedin.com/in/andrewshikiarLearn more about the FIDO Alliance: https://fidoalliance.org/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.com

This episode is sponsored by Silverfort. Visit silverfort.com for more.In this sponsored episode of the Identity at the Center Podcast, Jeff and Jim sit down with Hed Kovetz, CEO and Co-founder at Silverfort. They discuss the rapid evolution in the identity security space, Silverfort's groundbreaking innovations, and the critical role of AI and non-human identities. Learn how Silverfort's inline, real-time enforcement technology is tackling the complexities of identity management at scale. Hed also shares insights on the company's recent expansions and acquisitions, and the growing importance of AI agent security. Don't miss out on this deep dive into the future of identity security!00:00 Introduction and Guest Welcome00:14 Sponsor Spotlight and Industry Insights01:15 Silverfort's Recent Developments02:17 Identity Security Market Trends04:46 Challenges in Identity Governance07:14 Non-Human Identities and AI10:39 Silverfort's Unique Approach18:52 Service Account Security29:59 Reducing Risk with Virtual Fencing30:45 Addressing Human and Non-Human Identity Risks31:34 Overcoming the Fear of Breaking Systems32:35 Simulation Mode for Trust Building35:20 Challenges in Manual Identity Management36:12 AI Agent Security: The New Frontier42:10 The Importance of Inline Security55:50 The Ideal Identity Security Playbook01:00:38 Closing Remarks and ResourcesConnect with Hed: https://www.linkedin.com/in/hed-kovetz-910ba5b9/Learn more about Silverfort: https://www.silverfort.com/Insecurity in the shadows: New data on the hidden risks of non-human identities: https://resources.silverfort.com/insecurity-in-the-shadows/homeThe Identity Security Playbook (eBook): https://www.silverfort.com/resources/the-identity-security-playbook/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.com and watch at https://www.youtube.com/@idacpodcast

Join Jim McDonald and Jeff Steadman on Identity at the Center as they sit down with Kristina Yasuda, Product Owner, and Dr. Torsten Lodderstedt, Project Lead for the German EUDI Wallet project. Recorded at EIC 2025, this episode delves into the ambitious European Union initiative to create a digital identity wallet for all its citizens.Kristina and Torsten discuss the vision behind the EUDI Wallet, the political will driving it, and the funding making it a reality. They explore the challenges and complexities of aligning multiple parties, standardizing technical specifications, and the goal of digitizing everything from government-issued IDs to driving licenses and ePrescriptions.Learn about the Federal Agency for Breakthrough Innovation (SPRIN-D), the importance of a transparent and collaborative development process, and how Germany aims to provide a secure, privacy-preserving, and interoperable digital wallet ecosystem. The discussion also touches on digital sovereignty, the role of platform providers like Google and Apple, the aggressive timelines, and the potential global impact of this initiative.Find out how the EUDI Wallet aims to put users in the driver's seat, ensure non-discriminatory access, and foster a flourishing digital economy in Europe.Chapters00:00 Introduction: Vision, Political Will, and Funding00:50 Blockchain vs Federated Identity: Bridging the Gap01:47 Welcome to the Identity of the Center Podcast03:18 Meet the Guests: German EUDI Wallet Project03:42 Christina's Journey into Identity06:05 Torsten's Background in Identity08:31 The EUDI Wallet Project: Scope and Goals12:19 Challenges and Opportunities in Digital Identity15:38 Production and Adoption of Digital Wallets20:53 Digital Sovereignty and Interoperability26:16 Government's Role in Digital Identity26:54 Certification and Recognition of Wallet Providers27:21 Cultural Differences in Government-Provided IDs27:53 Challenges and Timelines for Digital Wallet Implementation28:25 Legal Obligations and Compliance29:10 Public vs. Private Sector in Digital Identity30:13 Barriers to Widespread Adoption31:26 Complexities of Wallet-Based Systems33:23 Global Interoperability and Standards33:59 Technical Specifications and Convergence36:05 Multi-Step Process for Implementation38:26 Transition Period and Global Considerations42:49 Digital Driver's License and Real-World Applications46:17 Final Thoughts and Future Outlook46:23 Fun and Lighthearted EndingConnect with Kristina: https://www.linkedin.com/in/kristinayasudaConnect with Dr. Torsten: https://www.linkedin.com/in/dr-torsten-lodderstedt/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comKeywords:EUDI Wallet, Digital Identity, European Union, Germany, Kristina Yasuda, Torsten Lodderstedt, Identity Management, Self-Sovereign Identity (SSI), Digital Sovereignty, Interoperability, Technical Standards, OpenID, Verified Credentials, Federal Agency for Breakthrough Innovation, Sprint, EIC 2025, Government Issued ID, Digital Transformation, Privacy, Security, User Control, Mobile Driver's License, IDAC, Identity at the Center, Jeff Steadman, Jim McDonald#EUDIWallet #DigitalIdentity #EuropeanUnion #Germany #KristinaYasuda #TorstenLodderstedt #IdentityManagement #SelfSovereignIdentity #SSI #DigitalSovereignty #Interoperability #OpenID #VerifiedCredentials #EIC2025 #GovernmentID #DigitalTransformation #Privacy #Security #UserControl #MobileDriverLicense #IDAC #IdentityAtTheCenter #JeffSteadman #JimMcDonald #DigitalWallet #EU

In this episode of Identity at the Center, Jeff Steadman and Jim McDonald are joined by Alejandro Leal, Senior Analyst at KuppingerCole, live from the EIC 2025 stage in Berlin, Germany.Alejandro delves into the critical distinctions between misinformation and disinformation, exploring their historical context and how they manifest in today's technological landscape, particularly within social media and legacy media. He discusses the intent behind disinformation, often aimed at creating chaos or confusion, versus misinformation, which can be an unintentional spread of false or inaccurate information.Chapters:00:00:00 Defining Misinformation vs. Disinformation & Historical Context00:02:00 Introduction at EIC 2025 & Guest Welcome00:06:14 The Role of Intent, Generative AI, and Countermeasures00:12:15 Impact of Mis/Disinformation on Business, Politics, and Philosophy00:16:02 How Mis/Disinformation Intersects with Identity Management00:18:07 Balancing Anonymity, Privacy, and Truthful Content Online00:23:09 Connecting to Digital Identity, Verification, and Potential Solutions (AI Labeling, VCs)00:26:45 AI Guardrails, Free Speech vs. Hate Speech, and Authenticity00:29:24 Worst-Case Scenarios and the Global Impact of Mis/Disinformation00:31:24 Actionable Advice: Responsibility and Critical Thinking00:35:38 Book Recommendation: "The Question Concerning Technology"00:39:31 Wrapping Up and Final ThoughtsConnect with Alejandro: https://www.linkedin.com/in/alejandro-leal-a127bb153/The Question Concerning Technology (essay): https://bpb-us-e2.wpmucdn.com/sites.uci.edu/dist/a/3282/files/2018/01/Heidegger_TheQuestionConcerningTechnology.pdfConnect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comKeywords:IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Alejandro Leal, KuppingerCole, EIC 2025, Misinformation, Disinformation, Identity and Access Management, IAM, Digital Identity, Cybersecurity, Tech Podcast, Technology Ethics, Generative AI, AI Ethics, Truth in Media, Social Media Responsibility, Privacy Rights, Verifiable Credentials, Critical Thinking Skills, Fake News, Online Safety, Political Disinformation, Business Reputation, Philosophical Tech Discussions, Martin Heidegger, The Question Concerning Technology.