I Heart My Life Show podcast

Choice and Curiosity as the Key to Living Life on Your Own Terms with Emily Paulsen

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In this inspiring episode of The I Heart My Life Show, host Emily Williams welcomes branding expert and podcast host Emily Paulsen for a conversation about forging your own path, embracing curiosity, and making empowered life choices.

Emily Paulsen is the founder of Electric Collab, a branding and web design studio for leaders, and the host of Curious Life of a Childfree Woman podcast. She shares her journey of rejecting societal expectations, following her own vision, and helping others do the same through personal branding and storytelling.

Together, they discuss what it means to live life on your own terms—whether in career, relationships, or personal identity. They explore the importance of clarity in branding and business, why niching should be about the transformation you create rather than demographics, and how embracing curiosity can lead to a more fulfilling life.

Key Takeaways:

  • The Fear of Blending In: Emily Paulsen shares how her lifelong desire to stand out shaped her career in branding and marketing.

  • Branding with Purpose: Why clarity in messaging is the key to attracting the right clients and opportunities.

  • The Power of Choice: How deciding not to have children was an empowering moment of self-awareness for Emily and why personal decisions should always align with individual values.

  • Navigating Hard Conversations: Handling societal and family expectations with grace while staying true to your path.

  • Curiosity as a Life Philosophy: How embracing lifelong learning and open-mindedness can lead to unexpected opportunities and deeper fulfillment.

This episode is a must-listen for anyone who has ever felt the pressure to conform and wants to gain the confidence to build a life and business that truly aligns with who they are.

Host, Emily Williams is a success coach, author, speaker, and CEO of multiple brands.

After falling into a quarter-life crisis and struggling through a string of low-paying jobs (including serving up lattes at Starbucks), she finally decided it was time to follow her heart. So she packed her bags, moved to London (where she knew no one), and launched her own coaching business, I Heart My Life (without knowing if she’d ever make a dime). And that’s when her whole life changed course.

In her first month in business, Emily earned $442. She then went on to hit 6 figures before her 30th birthday, and—after just 18 months—successfully scaled what she'd started to a multi-million dollar empire.

Today, she remains the CEO of I Heart My Life, which has evolved into a media, educational and lifestyle brand through which she carries out her mission of helping thousands of women worldwide to create a life better than their dreams. 

Connect with Emily on her websites: 

I Heart My Life Website

Emily Williams Website

And on socials: 

I Heart My Life on Instagram

I Heart My Life on Facebook

I Heart My Life on LinkedIn

Emily on Instagram


The guest on this episode, Emily Paulsen, is a brand expert and founder of Electric Collab brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders expand their income and influence with a brand that reflects the unique value they deliver. Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed, not just where you've been. 

Emily is also the host of the Curious Life of a Childfree Woman podcast - a show for women who want to learn from inspiring experts, celebrate individuality, and redefine personal fulfillment. It's not about comparison, it's about possibility. 

Learn more about Emily and her programs on her website: 

https://www.electriccollab.com/

Connect with her on Instagram: 

https://www.instagram.com/heyemilypaulsen/

And listen to her podcast: 

https://podcasts.apple.com/us/podcast/curious-life-of-a-childfree-woman/id1777850561 

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