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36:42
Our Dan Bova spent last summer at Mattel’s design lab, and all he got was a gorgeous art book he wrote: Hot Wheels: The Creative Drive. (And maybe a few cars in his pockets.) Ted Wu, Mattel’s vehicles boss, joins Dan to explain why Hot Wheels all face right, which toy is worth a million bucks, and how he got his own Porsche made into a Hot Wheels. Buy Dan’s book. Buy two, actually. Ted’s orders
Chapters
0:00 Ted admits to an abuse of power
0:44 Dan’s Hot Wheels book and his trip to Mattel HQ
2:36 Ted’s 23 years at Mattel
4:20 The most passionate fans in toys
5:49 The custom Camaro at the heart of Dan’s book
7:12 Why do all Hot Wheels face right?
8:49 The Donut Drifter and designer Easter eggs
10:15 The designer who put his real phone number on a toy
11:47 Design vs. marketing
15:30 What makes a Lamborghini a Hot Wheels Lamborghini
17:45 Why track sets aren’t supposed to work perfectly
20:49 Selling to kids and adult collectors
23:03 Ted’s favorite Hot Wheels (spoiler: it’s his own car)
24:29 The employee-only car Dan would like mailed to him
26:37 Thomas the Tank Engine and the million-dollar Pink Beach Bomb
30:13 How to keep up with Hot Wheels
32:47 One last book plug and why you should always buy two
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