How Success Happens podcast

Hot Wheels: Dan Wrote the Book!

0:00
36:42
Spol 15 sekunder tilbage
Spol 15 sekunder frem
Our Dan Bova spent last summer at Mattel’s design lab, and all he got was a gorgeous art book he wrote: Hot Wheels: The Creative Drive. (And maybe a few cars in his pockets.) Ted Wu, Mattel’s vehicles boss, joins Dan to explain why Hot Wheels all face right, which toy is worth a million bucks, and how he got his own Porsche made into a Hot Wheels. Buy Dan’s book. Buy two, actually. Ted’s orders Chapters 0:00 Ted admits to an abuse of power 0:44 Dan’s Hot Wheels book and his trip to Mattel HQ 2:36 Ted’s 23 years at Mattel 4:20 The most passionate fans in toys 5:49 The custom Camaro at the heart of Dan’s book 7:12 Why do all Hot Wheels face right? 8:49 The Donut Drifter and designer Easter eggs 10:15 The designer who put his real phone number on a toy 11:47 Design vs. marketing 15:30 What makes a Lamborghini a Hot Wheels Lamborghini 17:45 Why track sets aren’t supposed to work perfectly 20:49 Selling to kids and adult collectors 23:03 Ted’s favorite Hot Wheels (spoiler: it’s his own car) 24:29 The employee-only car Dan would like mailed to him 26:37 Thomas the Tank Engine and the million-dollar Pink Beach Bomb 30:13 How to keep up with Hot Wheels 32:47 One last book plug and why you should always buy two Learn more about your ad choices. Visit megaphone.fm/adchoices

Flere episoder fra "How Success Happens"