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Who does your company need you to become before your current capacity becomes its next ceiling?
You can land Target, grow into an eight-figure company, and still discover that success has not made the business safe. After six bootstrapped years, you can find yourself approaching a Friday payroll deadline needing $1 million, while the pressure of leading with your husband, raising six children, and carrying too much of the company is already catching up with you.
In this episode, you'll hear how Cherie tightened her grip on cash, loosened her grip on the work only she thought she could do, and started redefining what the company actually needs from her as CEO.
What you’ll learn in this episode:
(01:52) How six years of bootstrapping still led Saalt to a Friday when payroll depended on outside funding.
(05:29) How building companies with her husband shaped Cherie's refusal to walk away when Saalt got difficult.
(07:47) Why selling in a stigmatized category created both a business obstacle and an opening for Saalt.
(11:40) How Cherie and Jon learned to share leadership when their old visionary and integrator roles stopped fitting cleanly.
(13:36) What changed when Cherie admitted that being CEO and a mother of six had pushed her into burnout.
(16:54) How landing Target turned what should have been Cherie's biggest win into the moment she wondered how she could keep going.
(22:51) How Cherie's next ceiling became figuring out her highest and best use after finally letting go of major parts of the business.
Learn more about Cherie Hoeger and Saalt: https://saalt.com/
Want to gain traction in your own company? As written about in the best-selling book, "Traction" by Gino Wickman, the Entrepreneurial Operating System (EOS) helps entrepreneurial leadership teams clarify their vision, gain traction, and work together more effectively. Learn more at www.eosworldwide.com
Want a little more clarity in your week? Sign up for Mark O'Donnell's Clarity Break Thoughts newsletter: www.eosworldwide.com/claritybreakthoughts
Follow the show on your favorite platform:
www.eosworldwide.com/htc
This episode was produced by Story On Media: https://www.storyon.co/
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