S6E3: “Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together”

Join host Erin Narloch and sneaker design icon Steven Smith for a conversation on taking risks while staying connected to what made a brand successful in the first place.

Hear about the “invisible” side of AI—context and context windows, aka the memory of LLMs—in the final episode of our three-part miniseries on Chroniqle™ and AI-ready data. Host Erin Narloch and Fred D’Silva explore what these are, why they matter and how Chroniqle is structured so that it gives verified, cited information with every response.

Erin Narloch and Fred D’Silva discuss the role of data structure in providing AI models with information they can read, History Factory’s data conversion process for Chroniqle™ that keeps humans in the loop, and the broader implications of AI readiness.

Dive into hybrid intelligence and AI readiness in the first episode of this special Chroniqle™ AI three-part podcast miniseries. Host Erin Narloch and Fred D’Silva, History Factory’s head of technology enablement, explore why having people with archival and research expertise involved in curation and validation is an essential part of our AI data intake process and how this differentiates the reliability and usefulness of History Factory's new AI platform, Chroniqle.

Join host Erin Narloch on this episode of “The History Factory Podcast” as she dives into the Guinness Archive with Eibhlin Colgan, Guinness Archive manager. Colgan shares how the collection, housed at St. James’s Gate Brewery, helps the brand maintain its authenticity; the true stories behind a few popular myths; and how the archives continues to evolve to better support the company’s future.

Communications and technology authority Dan Nestle joins host Jason Dressel to discuss the fast-changing state of artificial intelligence, how AI can help people and organizations surface insights and knowledge, and how to use that expertise to be an authority in the marketplace.

In this episode, cultural psychologist Michael Morris joins host Jason Dressel. They discuss Morris’ book “Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together,” and Morris explains how tribal instincts are rooted in shared culture and solidarity rather than conflict and can be a powerful asset for companies that use them authentically and strategically.

Host Erin Narloch sits down with Melissa Ziobro, curator at the Bruce Springsteen Archives & Center for American Music at Monmouth University, to discuss Springsteen’s and the archives’ commitment to education, the value of authenticity, insights from Springsteen’s collection and how music helps us understand broader stories about American history and culture.

BACARDÍ Heritage Curator Rachel Guerin joins host Jason Dressel to kick off a new season of the History Factory Podcast on the rum brand’s founder’s day by exploring the iconic spirit’s ongoing legacy. A sixth-generation Bacardí family member, Rachel oversees the BACARDÍ Archives, a private collection of more than 20,000 historical artifacts in Miami, Florida, that showcases the 164-year history of the company, brand and family. Rachel spends her days entrenched in the legacy of BACARDÍ, connecting the past to the present by sharing the remarkable stories of its early days in Cuba, the cocktail culture it has created and the people who have built the family-owned company for more than seven generations.

As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.