645: How to Grow Your Business with John Dwyer, Institute of Wow

John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box. His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects. He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement. John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn. His client list includes 7 Eleven, Walt Disney, KFC and BP to name a few. In this episode, Cindra and JD discuss:  What marketing has to do with mindset  How to craft campaigns that grab attention His top 3 strategies for incentive-based marketing offers How he got Jerry Seinfeld to come out of retirement HIGH PERFORMANCE MINDSET SHOWNOTES FOR THIS EPISODE LEARN MORE ABOUT JD TO LEARN MORE ABOUT THE MENTALLY STRONG INSTITUTE Love the show? Rate and review the show for Cindra to mention you on the next episode.  

As humans, our default is to focus on the uncontrollables. It is much easier to blame, complain, and make excuses than to take a close look in the mirror and examine ourselves and our actions. In this episode, Dr. Kamphoff shares how to focus on what you can control and the importance of dominating the controllables. Power Phrase This Week: “I dominate the controllables.” Quote of the Week: John Maxwell said, “Life is 10% of what happens to me, and 90% of how I react to it.”

As a certified executive coach, with experience as a change management consultant, Vered has helped hundreds of individuals adapt more successfully to change. She has over 13 years of training and certifications in numerous modalities for change, including HeartMath®, Neurolinguistic Programming (NLP), Time Line Therapy®, Hypnosis, Brainspotting®, Havening Techniques®, EFT Tapping, Rapid Transformational Therapy®, and Psych-K®.  Vered is the host of the popular podcast called The Mindset Game® Podcast and CEO of the Momentum Institute.  In this episode, Cindra and Vered discuss:  How emotions impact your results  Her PLAY Framework to increase your resilience  How a leader’s mindset impacts the change process How you can navigate change more easily   HIGH PERFORMANCE MINDSET SHOWNOTES FOR THIS EPISODE LEARN MORE ABOUT VERED TO LEARN MORE ABOUT THE MENTALLY STRONG INSTITUTE Love the show? Rate and review the show for Cindra to mention you on the next episode.  

If you are not using imagery consistently, you are missing out on a powerful way to improve your performance. Include imagery as part of your daily routine. It will help you think like the world’s best and accomplish even more than you thought was possible.   Power Phrase this Week: “I imagine success. I create success in my mind first and then I live it.” Quote of the Week: “If you can imagine it, you can achieve it. If you can dream it, you can become it.” — William Arthur Ward

High performers in sport, business and life use pressure to be at their best. They use natural tools inside of them to see pressure as a privilege. They POP the Pressure. This Week's Power Phrase: “I see pressure as a privilege. Pressure leads me to greatness.” Quote of the Week: “I don’t feel pressure. I apply it.” Justin Jefferson, Wide Receiver for the Minnesota Vikings

Sam Bishop has a decade of experience working with elite performing athletes and professional sports teams. His client base ranges from Premier League and Women’s Super League footballers, to Premiership rugby players, Professional Golfers and Cricket players.  Over the last 5 years, he has also worked as an Executive and Performance Psychology Coach adapting his performance coaching style from the sports fields to the boardroom. He regularly delivers performance psychology keynote talks and masterclasses to companies such as Hewlett Packard, Nestlé, Citibank and Microsoft. In this episode, Cindra and Sam discuss:  The #1 thing holding us back 3 key core principles of performance psychology How change is a personal journey  What the best of the best do differently  With a Master’s Degree in Psychotherapy and accredited by the British Association of Counselling and Psychotherapy, let’s welcome Sam to the show!   HIGH PERFORMANCE MINDSET SHOWNOTES FOR THIS EPISODE LEARN MORE ABOUT SAM TO LEARN MORE ABOUT THE MENTALLY STRONG INSTITUTE Love the show? Rate and review the show for Cindra to mention you on the next episode.  

Your life is based on the meaning you give it. You want to reframe things that limit you and your future. Choose meanings that empower you not enable you. Choose meanings that make you better not bitter. Choose meanings that help you not hinder you. See everything has happening FOR you not TO you. Power Phrase this Week: “I see difficulties and challenges as happening for me, not to me.” Quote of the Week: Hal Enrod, a Bestselling Author of the Miracle Morning said, “That is our responsibility to choose the most empowering reason for the challenges, events and circumstances of our lives.”

Self-compassion, or the practice of being kind to yourself in times of failure, pain or when you note something you don’t like about yourself instead of being self-critical, is key to practice right now to be your best more often. When we show self-compassion, we give ourselves the same kindness as we would to others recognizing that all humans suffer and we are not alone. We can then use tools to stop being so critical of ourselves remembering we are not alone.   This week’s Power Phrase: “I am kind to myself. I remind myself I am doing the best I can.” Quote of the Week: "You have been criticizing yourself for years and it hasn’t worked. Try approving of yourself and see what happens.” - Louise Hay

In this episode, Dr. Kamphoff shares why it is important to remember we have a negativity bias. Still, we can counteract that negativity by choosing not to believe everything we think. Instead, we can remember to see the opportunity in every difficulty.   This week’s Power Phrase:  “I choose a good attitude regardless of what I cannot control. I talk to myself not listen.”

In this episode, Dr. Cindra shares with us how we can create psychological safety in a culture in which we are a leader. Psychological safety is important because it leads to higher performance, but also people feel comfortable trying new things, asking questions, and admitting mistakes—all which leads to creativity and innovation. This helps us respond to mistakes in a positive and empowering way. Power Phrase this Week: ”I see failure and mistakes as opportunities to learn and grow.” Quote of the Week: “If you want to succeed, double your failure rate.”  -Tom Watson, CEO of IBM