The Healthtech Marketing Show: Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026

If you skipped every healthtech conference this year, this episode is your catch-up call. On this episode host Adam Turnias talks to Colin Hung, Editor-in-Chief at Swaay.Health and Healthcare IT Today, who is on pace to attend 50 conferences in 2026, roughly one a week, which means he sees more vendor pitches and more buyer conversations than almost anyone else in this industry. Adam asked him what has actually changed on the show floor this year, and his answer should worry anyone still pitching a five-year ROI story.

On the this episode Daniel Marino sits down with Emily Brower, President and CEO of the National Association of ACOs (NAACOS), to explore what the upcoming CMS changes mean for healthcare organizations and the future of accountable care. As CMS continues to refine its approach to value-based care, healthcare organizations face critical decisions about how to participate in accountable care models. With ACO REACH coming to an end and new opportunities emerging through LEAD and the evolving Medicare Shared Savings Program (MSSP), 2027 marks an important inflection point for providers. Emily shares insights into the key differences between LEAD and MSSP, the importance of understanding an organization’s population and network strengths, and how longer-term models can support investments in care management, clinical transformation, and population health. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode Justin invites Hal Wolf, President & CEO of HIMSS, a global advisor and thought leader supporting the transformation of the health ecosystem through information and technology. HIMSS (the Healthcare Information and Management Systems Society) is a mission-driven, independent non-profit society, a global thought leader, and an advisor dedicated to creating an informed and empowered community of providers, innovators, and individuals. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

S1E11: Using Events to Build Relationships and Move Deals On the episode host Shahid Shah addresses how events should focus on creating the conditions for trust and peer proof, rather than just generating leads or awareness. He advises companies to spend on small, intimate gatherings if they have product-market fit, and to listen more than pitch during these events. For buyers, he suggested prioritizing peer conversations over vendor pitches to gain real insights. The discussion emphasizes that trust and peer relationships, built over time at events, are crucial for both sellers and buyers in the healthcare industry. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”.

On this episode host Matt Fisher interviews Dr. Art Papier, Co-Founder and CEO, VisualDx. They discuss the super power of AI as being able to contextualize questions and provide information, the important distinction between information and knowledge, explainability as essential component of AI for healthcare, risks and benefits for use of AI, and creating trust for AI in healthcare. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Voices from Becker’s: What’s Really Changing in Revenue Cycle? Recorded at the Becker’s Health IT + RCM Conference in Chicago, this special episode brings together perspectives from interviews with healthcare leaders on patient access, AI, implementation, governance, and the challenges that continue to shape revenue cycle. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

On this episode Gil welcomes the physician co-founders of Lapsi Health, Diana van Stijn, MD, PhD (CMO) and Jhonatan Bringas Dimitriades, MD (CEO), to explore how their FDA-cleared digital stethoscope, Keikku, that is redefining the clinical encounter. The conversation spans the origin story, volunteer medicine in the Peruvian mountains, to the cutting edge: ambient AI scribing, real-time murmur detection powered by eMurmur, integrated clinical guidelines, and multilingual translation in development. At the center of it all is a convicting argument: the physician-patient relationship has been strained by documentation burden and hyper-specialization, and the right technology. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

From transcription to ambient AI: Giving clinicians their time back On this episode, Davey Bowers, global business manager for clinician productivity solutions at Solventum, joins host Dr. Travis Bias to explore how documentation technology has evolved from traditional transcription to ambient AI powered by generative models. Davey explains why speech alone is no longer enough and how CDI and coding now need to live inside the clinician's natural workflow. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Building Purpose-Driven Organizations: Leadership, Culture, and the Unparalleled Promise of AI in Healthcare Russ Branzell, President and CEO of CHIME, sits down with Andy Smith, Managing Partner and Founder of Impact Advisors, for a candid conversation about leadership, culture, and what it takes to build organizations that thrive in periods of accelerated change. Andy shares perspectives on cultivating high-performing teams, sustaining culture at scale, and leading through complexity without losing sight of the people at the center of healthcare. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode host Dr. Craig Joseph is joined by Dr. Bimal Desai, Vice President and Chief Health Informatics Officer at Children's Hospital of Philadelphia (CHOP). Together, they explore the implications of AI on medical education, clinical decision-making, and the future role of physicians. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen