The Healthtech Marketing Show: From the Archive: Building an AI-First Marketing Team

Jenna Hagan Chats with Signify Research About AI’s Role in the Future of Ambulatory Care Host Jenna Hagan, vice president of revenue cycle national sales at NextGen Healthcare, talks with Vlad Kozynchenko, senior market analyst for Signify Research. They discuss AI’s role in the future of ambulatory care and consider how forward-thinking healthcare organizations are moving from isolated AI solutions toward connected, platform-based strategies. They also break down how thoughtfully implemented AI can reduce clicks and documentation time, support faster reimbursement, and give teams a shared view of the patient and the claim. Listen to learn how ambulatory organizations can adopt AI responsibly, scale it across the enterprise, and turn pilot-stage innovation into measurable, operational results. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode co-creator and host Fred Goldstein, MS, President of Accountable Health, is joined by returning guest Nick van Terheyden, MD; (Dr. Nick) physician leader, digital health strategist, and veteran healthcare technology executive, for a candid, unscripted assessment of the AI gold rush sweeping healthcare. With every conference booth and startup pitch deck claiming AI-powered transformation, Dr. Nick brings a practitioner's eye to what actually works, what fails, and what the industry keeps getting wrong. From workflow integration and clinical co-design to the graveyard of billion-dollar failures including Microsoft HealthVault, Google Health, and Haven. the conversation cuts through the hype with wit, experience, and hard-won operational truth. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Three Decades and a Passion for Patient Access to Health Data On this episode host Tom Testa sits down with Lee Barrett, the new Executive Director for Carequality. Lee emphasizes his passion for patient access to health data and the importance of trust in the digital healthcare ecosystem. The discussion also covers the critical nature of trust, the challenges of digital identity and authentication in the face of AI-driven cyber threats, and the current lack of federal guardrails for AI. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Ambient AI for Nurses: From Early Adopters to Standard Practice Ambient AI earned its early reputation in the exam room, easing physician documentation. The bigger opportunity, and the harder build, is nursing. Geri Hansen, Vice President of IS Applications at Baptist Health and an informatics nurse by training, joins Megan Antonelli to talk about what it really takes to move ambient AI for nurses from early-adopter experiment to standard practice. They get into where it delivers value today, where it still falls short, how to prove ROI inside structured nursing workflows, and what separates a pilot that scales from one that stalls. A candid, operator-level conversation for the CIO, CMIO, and CNIO planning their next move. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Why Healthcare Still Has a Paper Payment Problem Healthcare has made enormous progress in digitizing revenue cycle transactions, yet paper checks, remittances, and manual payment workflows remain surprisingly common. Host Stuart Newsome talks with Monte Sandler, COO of WebPT, about why these processes persist, where automation can reduce administrative work, and why modernizing the basics may sometimes matter more than chasing the latest technology. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Epic UGM and Health IT Australia To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Host Adam Russo invites Matt Rhenish, SVP, COO Health Plan Operations, Powering Healthtech to discuss the challenges and complexities of the healthcare industry. Adam and Matt share insights on the lack of education on healthcare costs in business schools, the emotional and personal nature of healthcare decisions, and the difficulty of implementing cost-saving solutions due to the diverse needs of different populations. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Airing the week of 9/13/2026, news from the Office of the National Coordinator for Health Information Technology (ONC), The Sequoia Project, the Department of Health and Human Services (HHS), Juno Health, SlicedHealth, CARPL.ai, GenServe.AI, Centauri Health Solutions, Beth Israel Deaconess Medical Center, AvaSure, VirtuAlly

From the Archive: Building an AI-First Marketing Team How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? On this encore episode host Adam Turinas chats Nick Panayi, recorded when he was CMO at Inovalon. They go deep on how he and his digital marketing lead, Chris Marin, put an AI-first mindset into practice across every function of a 95-person marketing team. He walks through the real speed bumps: how he addressed legal’s privacy concerns in a highly regulated industry, and how he got his own people past the fear that AI was coming for their jobs.

The Discipline Behind Digital Transformation: How Healthcare Organizations Create Real Capacity for Innovation Russ Branzell, President and CEO of CHIME, welcomes Shane Cronin, Head of ITAM Services at SHI Healthcare, for a timely discussion on how digital health leaders are effectively creating the operational discipline necessary to sustain ongoing digital transformation. While AI and cloud modernization continue to dominate industry initiatives, many organizations are discovering that long-term success depends on something less visible but equally critical: governance, optimization, and a clear understanding of their technology environment. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen