
Health Cent$: G. Keith Smith, M.D, Medical Director at Surgery Center of Oklahoma
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29:03
Host Adam Russo invites Keith Smith, M.D, Medical Director at Surgery Center of Oklahoma to discuss transparent healthcare pricing and market-driven reforms. Dr. Smith discusses the founding of the Surgery Center of Oklahoma and its pioneering approach to posting all-inclusive, bundled prices online, which initially faced skepticism but eventually led to increased quality and lower costs in the local market. The model attracted self-funded employers and uninsured patients, and described the growth of the Free Market Medical Association (FMMA), which he co-founded to connect healthcare buyers and sellers.
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