Adding languages is the easy part. Keeping quality stable while your company grows fast, your release cadence accelerates, and AI changes the product surface every week is where globalization teams earn their keep.
In this episode, we sit down with Cristina Núñez, Senior Manager of Globalization at ŌURA, to unpack how a small localization team supports global product launches across 21 languages without simply hiring its way out of the problem. We talk about the shift from “startup knowledge in people’s heads” to a scalable localization operating model built on documentation, clear workflows, stronger handoffs, predictable planning, and systems that can carry the load.
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