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55:49
Azeem Khan, co-founder of Morph, shares his insights on the challenges and opportunities of blockchain L2s, emphasising the need for differentiation, understanding cultural nuances, and building region-specific solutions.
Key highlights include:
- The "main character syndrome" of infra providers
- The underestimation of soft skills in crypto
- Why we struggle to convert developers and users to blockchain
- The potential of women as underestimated end users
- Escaping the web3 echo chamber
- The next wave of brand endorsements
- Avoiding the fate of crypto peaking too early
Azeem calls for a shift from vanity metrics to genuine developer support and strategic marketing, focusing on creating compelling stories and products that appeal to a wider audience.
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