6-7 Forever

Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He’s worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYOH!, Quip, and a few other brands that are yet to launch. Thomas Pokorn is a beast. Prolific, thoughtful, funny, efficient, giant, quick wit it, lightning rod for ideas; are just a few words I could say to describe the man with whom we’ve had the pleasure of working many times over now. He’s simply the best.​In this casual conversation, we learn about Thomas’ background and how he got into copywriting and strategy through his journalism studies. He tells us where he finds all of his words. (you’ll never guess where) We endure some technical difficulties, riff, and talk about Batman before we discuss Thomas’ ethos and approach to work. It’s a freaking weird, funny, and unpredictable ride. Enjoy!

Alex and Kevin are back in the studio to talk about the hottest topics in design and branding (the New York Knicks). We circle back many times on the Knicks, as Alex is very excited (AS HE SHOULD BE!) about his favorite team advancing to the finals for the first time this millennium! Alex recaps his time in London, judging the D&AD awards before going into Iceman, Travis Kelce and Taylor Swift, The Enhanced Games, David’s Tinned Fish and Ice Cream, Spotify’s disco ball ‘blunder’, Threads’ new logo, Bush’s summer beans, and more!

Today, we welcome Jason Liebig to the show! Jason is a brand historian, packaging archivist, and former marketing exec at DC Comics and Warner Bros, and story exec at Marvel. He’s the founder of CollectingCandy.com, an insane archive of vintage candy and snack packaging, which has led him to serve as the behind-the-scenes consultant for shows like Stranger Things, Mad Men, The Queen’s Gambit, and The Goldbergs, making sure every prop is era-perfect. You may have seen him on the History Channel on The Food That Built America and The Mega-Brands That Built America, and now on Hazardous History alongside Henry Winkler.  Jason tells us his origin story, how he started his collection, and how it grew from a hobby into a profession. He also brought a ton of items from his archive to show and tell. Jason’s enthusiasm for brands is second to none; he’s a one-of-a-kind guy and an encyclopedia of knowledge. We truly could have talked for another 3 hours, if not more! Do yourself a favor and check out his archive; it’ll make you very happy. Enjoy!LinksFLICKR: https://www.flickr.com/photos/jasonliebigstuff/ INSTAGRAM: https://www.instagram.com/collectingcandy/ HIS WEBSITE: http://collectingcandy.com/wordpress/ 

This week on Front and Center… Alex and Kevin are back together in the studio! They talk about the Onion taking over Infowars, Adidas (Sabastian Sawe and Tigist Assefa) winning the London Marathon, Nike’s Boston Marathon blunder, Bronny’s rejected trademark, The Rams uniform updates, the Falcons uniform updates, the Ravens uniform updates, the Falcons uniform updates, Mr. 57, 67 chicken nuggets, Bud Light mini, Allbirds pivots to AI, Drake’s Album release date release, and more!

Today, we are fired up to have Jessica Dimcevski on the show! Jess is the Founder and Creative Director of Blurr Bureau, a Design and Venture Studio that builds brands connected through purpose and profit. They work with ambitious founders, marketers, and creators to help define their brands at key moments in their businesses. The Bureau believes that the brands that change the world are those built on a tension between ideas. Jess and her worldwide team work with brands of all shapes and sizes. You may have seen some of their most recent work. Flings, Yes Apples, and Nuda are among the new and exciting brands they’ve worked with. If you haven’t seen the work, look it up; it’s fire!Jess chops it up with us for an enthusiastic yet casual chat. She talks about her background and where she developed her strategy-first, research-based approach, and schools us about Apples, Australia, and the best grocery stores in New York. Give it a listen, and enjoy!

We're talking about Practice! Today, we are thrilled to welcome Michelle Mattar to the program! She’s the founder of Practice, a creative brand-building house launching brands from zero to existence. Before launching Practice, she worked at Red Antler and Ritual, blending strategy, design, and creative direction. At Practice, she’s built a number of awesome, successful new-to-world brands like Allkinds, Glowbar, and Remedy. She’s also trying to save our burning planet with the launch of a platform called Waste Not, which is a simple way to search an open-source database of sustainable suppliers. We had a great time with Michelle in the studio; we talk about her journey and starting Practice, kicking down doors and gaining experience in different disciplines, juicebox.com, her dad's candy factory, Practice's practice brands, their thorough approach to work, and more! Michelle is the best, enjoy!

Alex and Kevin are back in the studio, together again! The two celebrate their favorite brand holiday: April Fools! Just Kidding! They talk about Wasted’s canned Pasta Water, the Shohei cup debacle, the Tennessee Titans Rebrand, the Sprite Refresh, George Clooney’s Crazy Mountain NA Beer, Apple’s new lil Finder guy, Starbies, The Fit Bagel, and more!

Today, we are excited to have Chris Nott and Frankie Guzi of Studio DRAMA on the program! They crossed the pond to record the pod! ​Studio DRAMA designs type that sharpens identities, scales across systems, solves real business challenges, and makes every word unmistakably yours. They believe typography is one of the most powerful yet under-appreciated tools in branding. They are on a mission to change that through thoughtfully crafted custom typefaces that give brands a distinct look, making them recognizable beyond the logo. Studio DRAMA has worked with Heinz, D&AD, Mozilla, Body Armor, Vogue, New Balance, Glamour, and others. We had a ton of fun chopping it up with these lads! Enjoy!

Alex and Kevin are together again on opposite sides of the Country. Kevin, live from SF, gives an honest review of his first Waymo ride, shares about his recent travels, and his surprising adoption of the Oakley Meta Glasses gifted to him by Alex. The two go on to discuss Zuck’s Miami mansion, looksmaxxing, burger mogging, the new Snapple Rebrand, The Update Update, David’s new protein ice cream, World’s First Music-Streaming Urn, and more!

Today, we are stoked to welcome Chad Hogan to the program! Alex’s mentor, first boss, and only creative director ever, Chad, hired Alex as a Junior Designer at vitaminwater, where they both flourished.Chad tells us about his journey. Inspired as a kid discovering skateboarding and hip-hop at their early stages, inspiring him to make zines. He was a part of the club scene in NYC as a teen and was on the forefront of the Rave culture when he moved to the city in the 90’s. Chad’s design career started at the New York office of the British Design Firm The ATTIK, which brought graphics from Rave Culture to big mainstream brands. He went on to design records for Bad Boy and later Rawkus before a stint at Rocawear. Chad became Creative Director at Vitamin Water, where he linked up with Alex. Today, Chad runs Chandler Farms, where he designs commercial and residential spaces. Chad is an absolute legend. He’s been at the forefront of culture his entire life, and we were so fired up to have him on the show! He may be the coolest dude ever. Enjoy!