How AI has changed creative identity forever

It’s becoming difficult to avoid the metaverse. It’s become an inevitability in both the workplace and our social lives, but how can we approach it responsibly? Mariana Cabugueira is an architect in the three dimensional virtual universe. But what does this entail? And what are the ramifications of moving our social and professional lives into a digital world? In the episode of For Love & Design, Mariana breaks down the intricacies of Web 3, the Metaverse and our digital future. Mariana, founder of real world and digital architecture studio, MC Studios - speaks to Ross and Ila to discuss the environmental impact of Web 3, its potential to end global loneliness and the desperate need for regulation in order to avoid a similar ‘profit over safety’ situation that we’ve seen with social media. Mentioned in this Episode Meta Midjourney Simon Barazin Jodie Spencer Lee Cronin on Lex Fridman 

Show Notes:Education simply cannot keep up with the future of design and architecture. Artificial intelligence, quantum computing and machine learning are moving at such a rapid pace that colleges and universities are struggling to keep up. How can we look at the past to prevent a future devoid of creativity and originality?In this episode, Ross and Ila speak to Author and Artificial Intelligence expert Neil Leach to decipher the future of design, discuss creative education and look at what we can learn from Greek and Roman history in modern times.Mentioned in this episode:Lev Manovich, new mediaWolf dPrix - In Two Days Time, Tomorrow Will Be YesterdayYuval Noah Harari - 21 lessons for the 21st centuryOperating Manual for Spaceship Earth by R Buckminster FullerAnil Seth: Reality is a controlled hallucinationThe Second Copurnicus Revolution

Every era has had a signature material - stone, iron and wood spring to mind. Today, it’s plastic. And our oceans are full of it. The result of this new environment is a demand for design innovation like we’ve never seen before. But as we look forward to this future, it is equally important for designers to look back — reflecting on where we’ve come from, and what we can learn from our mistakes.Ross and Ila are joined by leading design historian Peter Fiell to discuss the broader history of design, and how its future must leave a positive impact on our planet. From the efficient use of materials, to harnessing the power of AI, they explore the different ways in which designers need to adapt to our rapidly changing social, political, and climatic environments. Mentioned in this episodePhilippe Starck - Influential furniture designerMax Tegmark - ‘The 'Don't Look Up' Thinking That Could Doom Us With AI’Nick Knight - ‘Roses from my Garden’Buckminster Fuller - 20th century inventorSusan Kare - American graphic designer*****More info on Ross at RossLovegrove.comFollow us on Instagram:Ross LovegroveIla ColomboFor Love & Design podcast*****

Design is not just a vehicle for commercial gain. Today, it is increasingly viewed as a transformational tool for social change. But what is ‘design thinking’? Charlotte Fiell’s book ‘The Story of Design’ chronicles the history of this approach. In this episode, Charlotte discusses what this means in the era of artificial intelligence and environmental destruction.Charlotte Fiell - one of the world’s leading design authorities - joins Ross and Ila to discuss design thinking’s origins and change over the last 60 years. Together, they decipher the true meaning of ‘design’ and whether it can be attributed to all types of creative work, from cushions to stocking fillers, or only the most large-scale groundbreaking creative projects. Charlotte shares her criticism of gifting culture, and asks whether creativity should maintain the freedom and luxury of expression, regardless of the cost to our planet.Mentioned in this EpisodeJohn E Arnold and The Story of Design ThinkingRoss Lovegrove Tynant bottleRoss Lovegrove ‘Go’ ChairWalter Dorwin Teague*****More info on Ross at RossLovegrove.comFollow us on Instagram:Ross LovegroveIla ColomboFor Love & Design podcast*****

Ep. 5. AI has the ability to reference the past, present and future of design in an instant. It’s forced designers to re-think not just what they create, but why they do it. No more art for art’s sake. Far beyond making work that just looks nice, creatives must consider the cognitive meaning behind their work, so AI doesn’t get the upper hand. This poses a challenge: how to balance authentic creative design with work that has deeper intellectual purpose.In this conversation, Ross and Ila debate whether visual and cognitive are separate creative modus operandi - where visual design simply looks nice, but cognitive design attempts to convey richer intellectual meaning. Or are these considerations inextricably linked? This episode discusses the lasting imprint of Ross’s iconic monolith chair, explores the cerebral quality of seemingly mindless work by Jackson Pollock and touches on the cognitive fuel of the post-war Dadaist movement. Ross and Ila will explore how creatives can perform the visual vs cognitive balancing act within the confines of the current socio-political order.Mentioned in this episodeAntony GormleyDadaismDuchamp's FountainRichard SerraMonolith ChairIsamu NoguchiDegas - BallerinaNaum Gabo*****More info on Ross at RossLovegrove.comFollow us on Instagram:Ross LovegroveIla ColomboFor Love & Design podcast*****

Ep.4 Historically, artists took influence from their nation’s socio-political history. A patchwork of triumphs, defeats and political turmoil guided aesthetic decisions. Today, a new tapestry of influence has emerged through algorithms and artificial intelligence. Designers must navigate this, ensuring individual creativity and cultural identity is not lost entirely. As a native Welshman who spent thirty years working in London in the analogue realm, Ross remarks on being a de facto outsider, questioning what it means to be ‘cultureless’. From the allure of ‘Britishness’ among fashion designers to architects who seem culturally misplaced, Ross and Ila discuss where today’s creatives should take inspiration, and whether it's possible to be a blank slate.Mentioned in this episode:Alexander McQueen David ChipperfieldLouis KahnTadao AndoKengo Kuma*****More info on Ross at RossLovegrove.comFollow us on Instagram:Ross LovegroveIla ColomboFor Love & Design podcast*****

Ep.3 Pablo Picasso is widely quoted as saying ‘Good artists copy, great artists steal’. In an era where algorithm-generated Instagram suggestions have become the new moodboards, it’s easier than ever to be a copycat. Being original is getting harder. But what does ‘originality’ actually mean anyway?  In this episode, Ross and Ila discuss the pursuit of originality for the modern designer. With 40 years of his own work to reference, from tracing by hand in his early career to using AI modelling tools today, Ross shares how defining yourself as a true original has changed. In this conversation, Ross and Ila debate where inspiration crosses into plagiarism, and ask whether originality today requires a shock factor. Mentioned in this episode:Ross Lovegrove at Knoll Zaha HadidHarry Bertoia Verner Panton’s S ChairCharles and Ray EamesGeorge NelsonNelson’s Marshmellow SofaA guide to the life and work of Damien Hirst*****More info on Ross at RossLovegrove.comFollow us on Instagram:Ross LovegroveIla ColomboFor Love & Design podcast*****

Ep. 2 Bricks, mortar and hard hats: all features of the traditional building site. But construction is rapidly changing. Imagine if drones started laying bricks and buildings could self-adapt to their environment. Such developments are already emerging in modern architectural practice, proving that coding and AI will be crucial tools for the next generation of designers. Tim Fu - formerly of Zaha Hadid Architects and founder of Studio Tim Fu - is a pioneer of such revolutionary thinking in architecture. Tim specialises in using generative AI and coding in the design process. In this episode, Ross and Ila welcome Tim to discuss smart-buildings, 3D printing and algorithms in modern architecture. What does all this mean for the future of our houses, offices blocks and public spaces? Tim explains why we must embrace, and not shy away from new methods. Mentioned in this episode: Bucky FullerDamien Hirst’s spot paintingsYayoi KusamaBjarke Ingels - the first 3D printed house

Ep.1 The fundamentals of design have changed. Technology has transformed the creative process, and environmental destruction has changed the role of designers. When Ross Lovegrove started out, designers worked mainly in analogue. Now, modernity has ushered in fresh techniques, opportunities and limitations. What does this mean for designers today?In this debut episode, Ross and Ila explore how design has transformed in the 21st century, how to adopt a contemporary strategy and how to stay relevant as a creative. Ross discusses mainstream design culture and how to harness nature and technology within your creative practice. Mentioned in this episodeDieter Rams - ‘What is good design’Konstantin Grcic, German industrial designerToni Cade Bambara - ‘The role of the artist is to make revolution irresistible’Nick Knight - British fashion photographerAlberto Meda - Alias Design*****More info on Ross at RossLovegrove.comFollow us on Instagram:Ross LovegroveIla ColomboFor Love & Design podcast*****

Our creative jobs are changing, and our habitat is at risk. In their new podcast For Love & Design, visionary designer Ross Lovegrove and creative director Ila Colombo sit down to explore these challenges. With new episodes every other week, they discuss the intersection of design, art and innovation. Exploring the purpose of design and the quest for originality in the era of AI and environmental destruction, in each episode Ross and Ila share revolutionary ideas for the modern creative.