
The wine industry keeps saying they want to attract younger drinkers and make wine more approachable… but their actions say otherwise.
Wine dinners are still $200–$300 per person.
Tastings focus on $100+ bottles.
Events are held in white tablecloth restaurants.
Meanwhile, the wines that actually bring people into the category — the $20–$40 bottles that overdeliver — barely get any attention.
If the industry truly wants to attract younger wine drinkers, the approach needs to change.
In this episode I talk about:
• Why the wine industry struggles to attract younger drinkers
• The missing $20–$40 wine conversation
• Why wine dinners should include pizza, tacos, burgers, and BBQ
• How wine can be a better value than cocktails on a night out
• What the wine industry could do to make wine cool again
Wine doesn’t need to be pretentious to be great.
It just needs to be fun, social, and accessible.
🎙 Rob Clark — Host of Bottles & Bites Without Borders
Exploring the world of food, wine, and whiskey—one bottle and bite at a time.
🌐 Website: www.bottlesandbiteswb.com
📸 Instagram: @bottles_bites_wb
🐦 X (Twitter): @foodwhiskey
📘 Facebook: https://www.facebook.com/groups/533352930766813
📧 Email: [email protected]
#food #whiskey #bourbon #wine #homecook #cook #BBQ #foodie #Italy #barolo #cabernet Sauvignon #france #italy #spain #napa #scotch #pizza #coffee
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