FCS 078: Finding your Niche and USP!

This episode is about stretching yourself too thin and the next step in my life and what that means for Finding Creative Success.

John DeMato is a lifestyle portrait photographer and image content creator who works with high-level entrepreneurs and thought leaders of various industries to produce high-quality, highly-captionable images that present informational, entertaining and inspiring aspects of their brand to their followers. More than just a photographer, John sets his clients up for success beyond the portrait session by coaching them on how to best leverage their image content for their websites, social channels, blogs, publications, advertisements and various other needs. A former television producer, John has over 17 years of production experience, and has been featured as a portrait photographer expert on several NBC Universal daytime talk and reality shows.

Heather is a self taught and self motivated fine art portrait and wedding photographer. She started a clothing line called Photog Life two years ago which lead her into mentoring photographers that were just starting out or just stuck. She had a rough road getting to where she is today and she found that there was so much competition and not many photographers that were willing to mentor or help and she realized how much she loves it!

Joel Olivo is the founder of Joco Media, a boutique production company in NYC, that focuses on web content for brands and entrepreneurs.

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit.

All brands need a story to drive what makes them unique. Aside from selling on just yourself and selling on your USP, you need to have a story that helps you connect with your ideal client so that when they read your copy or see your Facebook post, they connect directly with you!

It's a new year and it's the perfect time to get your business on track! Start your year off in the best way possible by taking these 3 action steps to produce more income this year!

Get that work life balance in check. If there was ever a time to take a break then it is on Christmas!

Roxy is a Wedding Photographer with a career of 20 years now! Lover of strong coffee, her kids, her rescue dogs, and all things photography.   She is featured on OffbeatBride with the headline (Why it's impossible for this Charleston wedding photographer to take a bad photo)

It is SO important to define your niche so you know what to focus in on and so you can define what your Unique Selling Point will be. Without a Niche there are too many directions that you focus will be pulled and it will be more difficult to find a unique way to represent yourself.