Paul Waddy | Leading Ecommerce Advisor shares how to Successfully Scale Ecommerce

In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans. With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey. Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership. A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers. In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity. We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market. You can connect with Joanne at: LinkedIn - https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au Check out THE ICONIC Got You Looking 👀 ------ NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025.  Express your Interest** here.** If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au Podcast Insta: @‌fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website:Fashion Business Consulting and Mentoring | Fashion Equipped Let's do this together, let's make The Fashion Business, YOUR Business! #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness #podcastersofinstagram  #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTechSee omnystudio.com/listener for privacy information.

Graham is an entrepreneur and environmentalist with a world-leading focus on textile sustainability and innovation.    Graham is co-founder of BlockTexx, an Australian clean technology company that has developed pioneering technology that is the solution for hard-to-recycle clothing blends.  BlockTexx® is on an urgent mission to divert textile and clothing waste from landfill by re-manufacturing textile waste back into the world's new products.   BlockTexx has collaborated with some leading Australian Fashion Brands, creating an opportunity for them to take their Circular Economy initiatives to the next level. The work that Graham, his co-founder Adrian and their dynamic team are doing is cutting-edge and leading globally. You can connect with Graham at: Block Texx  https://www.blocktexx.com/ LinkedIn - https://www.linkedin.com/in/grahamross2/?originalSubdomain=au  ------ Our Waitlist is NOW OPEN for INDIA in February 2025.  Express your Interest here.  If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.    Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!     #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness  #podcastersofinstagram  #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast #BlockTexx   See omnystudio.com/listener for privacy information.

Enjoy this Impact Edit with Gina Anstee, Director of Retail at Aje Over the past four years, I've had the privilege of chatting with some of the most inspiring thought leaders and changemakers in the fashion industry. From highly successful entrepreneurs and founders to those on their exciting start-up journey, my guests have shared their stories, insights, and strategies for making an impact while shaping the future of fashion. Thanks to you, our audience is growing rapidly, with new listeners joining us every week. To help you gain the most out of our conversations, we're excited to introduce our Impact Edit, which showcases the most powerful insights from our previous longer-form episodes. These are the golden nuggets – the ideas, strategies, and perspectives that can help you learn something new, spark a new idea, or solve a challenge you're facing in real-time in your business. And best of all, we've purposefully kept these episodes short – minimum time for maximum impact! So whether you're a seasoned business owner or just starting out on your journey, our aim is that you end each Impact Edit, with new information that will help you make a lasting impact in your business, with your team and your community. _____ Meet Gina Anstee, an inspiring leader in our industry who is at the forefront of retail with one of the most successful fashion brands in Australia, AJE & AJE Athletica. Gina is an experienced and highly successful leader in high-end retail with a rich mix of expertise in business development retail operation, business insights and strategic planning. Her impressive track record in building and leading iconic luxury brands to unprecedented growth in Australia and Asia is a testament to her leadership, her operational skills and customer focus. You can connect with Aje at https://www.instagram.com/aje/?hl=en _______________   Our Waitlist is NOW OPEN for INDIA in February 2025.  Express your Interest** here.** Clothing and Garment Sourcing in India | Fashion Equipped — Fashion Equipped: Fashion Business Consulting If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram: @‌fashionequipped  @‌startyourfashionbusiness_au Podcast Insta: @‌fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website:Fashion Business Consulting and Mentoring | Fashion Equipped Let's do this together, let's make The Fashion Business, YOUR Business! #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness #podcastersofinstagram  #melbournebusiness#sydneybusiness#brisbanebusiness  #fashionbusiness#Australianbusiness#businessadvice#podcaster#australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips#goodbusiness#businesspodcast #Aje #AustralianFashionSee omnystudio.com/listener for privacy information.

Paul is a renowned ecommerce advisor, author and owner, with over 15 years of experience. In 2020 Paul was named number 2 in the Top 50 People in Ecommerce, and in 2022, he was awarded the Industry Recognition Award at the Online Retail Industry Awards (ORIAS), for his contribution to the ecommerce industry. In 2024 Paul was named by Yotpo as the Best Ecommerce Consultant in APAC. In 2023 Paul wrote Shopify for Dummies, a book which reached the number 1 position on Amazon in the USA and Australia, in two categories. In 2024 Paul will release his second book, Selling Online for Dummies. Paul is the Chair of the Advisory Board at the National Online Retail Association (NORA), and is an Advisory Board Member for Forbes, as well as sitting on the Board of a number of companies. Paul is the owner of Learn Ecommerce, a platform he created to do two things: 1) Help beginners start an online business, and 2) Help larger businesses scale profitably. Brands Paul has helped include Showpo, Babyboo, The Horse, Muscle Republic, Geedup, Who is Elijah, Proud Poppy and many more. In 2022 Paul also co-founded Ecom Nation, a digital marketing agency for ecommerce brands, which in 2024 was named Australia's Best Digital Marketing Agency in the NORA Solution Partner awards.   During this episode, we dive into: All things Scaling Fashion eCommerce Profitability - Know Your Numbers  Data-Driven Decision Making  Innovation & Technology    You can connect at: @paulwaddycommerce https://www.instagram.com/paulwaddyecommerce/?hl=en _______________ Our Waitlist is NOW OPEN for the next INDIA Sourcing Experience 8-15th February 2025.  Join our Waitlist here and Elizabeth will be in touch with more information.    If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.    Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.

Enjoy this Impact Edit with Marnie Goding, the Co-Founder of ELK. Over the past four years, I've had the privilege of chatting with some of the most inspiring thought leaders and changemakers in the fashion industry. From highly successful entrepreneurs and founders to those on their exciting start-up journey, my guests have shared their stories, insights, and strategies for making an impact while shaping the future of fashion. Thanks to you, our audience is growing rapidly, with new listeners joining us every week. To help you gain the most out of our conversations, we're excited to introduce our Impact Edit, which showcases the most powerful insights from our previous longer-form episodes. These are the golden nuggets – the ideas, strategies, and perspectives that can help you learn something new, spark a new idea, or solve a challenge you're facing in real-time in your business. And best of all, we've purposefully kept these episodes short – minimum time for maximum impact!  So whether you're a seasoned business owner or just starting out on your journey, our aim is that you end each Impact Edit, with new information that will help you make a lasting impact in your business, with your team and your community.  _____ With a background in events and marketing, Marnie is a self taught entrepreneur with a passion for sustainable and ethical fashion.  Stemming from a desire to see broad sweeping industry change, she is moving ELK in a unique direction proving there is a better way to run business and make product. Her commitment to social and environmental responsibility has earned her numerous accolades and recognition as a leader in the industry. A pioneer of independent, Australian design, ELK was established in 2004 in Melbourne, founded by Marnie and her husband Adam.  Leading with a philosophy of conscious fashion, the business was founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically made products.  These values have created a brand of enduring value. The ELK Mission is to responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. and to minimise our environmental footprint and create a positive impact on our local and global communities. You can connect at: https://elkthelabel.com/ You can download the 2023 ELK Transparency Report here.  https://elkthelabel.com/pages/transparency-report You can tune into the BBC Storyworks piece here.   _______________   Tune into Elizabeth’s Podcast with Maritza Barone on Podcasting with Purpose here.   Our Waitlist is NOW OPEN for INDIA February 2025.  Express your Interest here.    If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.    Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!   TAGS FOR OMNY **PLEASE UPDATE AS REQUIRED   #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness  #podcastersofinstagram  #melbournebusiness #sydneybusiness #brisbanebusiness  #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist  #businesstips #goodbusiness #businesspodcast #Elk See omnystudio.com/listener for privacy information.

My guest today is Kristy Barber, the Founder and Designer of Kuwaii.   Established in 2008 as one of Melbourne’s original slow fashion brands, Kuwaii’s values of kindness, respect, honesty, environmental accountability, and empowerment of all people inform how they make their clothes, the people they work with and how they run their business.   The majority of Kuwaii’s product range is Made in Melbourne, and accredited by Ethical Clothing Australia.    With a perfectly balanced harmony of form and function, the Kuwaii aesthetic is both strikingly simple and intricately precise. .   Kuwaii’s approach takes more time and is more complex, but the team at Kuwaii know it’s worth it. Everything they do is slower, more deliberate and more intentional.     During this dynamic chat with Kristy, we dive into:   What it takes to create a viable, sustainable slow fashion business model Staying true to your vision and values Knowing when to pivot and making the hard calls in business What Kristy sees as the key to longevity in fashion The power of closely connecting with customers and community   And so much more   _______________   Tune into Elizabeth’s Podcast with Maritza Barone on Podcasting with Purpose here.   If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.    Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.

My guest today is Christopher Kelly the Editor of Ragtrader. Founded in 1972, Ragrader is an ICONIC B2B fashion trade publication for Australia and New Zealand and is the premier destination for Australian fashion business content. From breaking news to in-depth features and expert analysis, it’s a vital tool for our industry and something that has been a constant source of up-to-date, insider information throughout my career in our industry.   During our chat, Christopher shares his journey in journalism and his interest in the business of fashion and economics as we dive into key topics from the Front Line of Fashion. It was synchronistic to welcome the Editor of Ragtrader which has been going strong for 52 years to my 100th Episode. I enjoyed every minute of my insightful chat with Chris and no doubt you will too.   You can find Ragtrader here.  Connect with Christopher here Buy your tickets to Ragtrader LIVE in Melbourne here and use our VIP code for a discount - RAGTRADERVIP _______________ Tune into Elizabeth's Podcast with Maritza Barone on Podcasting with Purpose here. If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.    Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.

My guest today is  Sandra Capponi, the co-founder of Good On You. Good on You is the leading source for sustainability ratings in fashion and beauty. Since 2015, Sandra has led the ‘Good On You’ team to rate over 6,000 brands for their impact and partner with global retailers – like Westfield and FARFETCH – to empower millions of consumers to buy better.With years of experience in corporate social responsibility, Sandra has been long concerned about supply chain issues in big business. Sandra founded Good On You because she sees HUGE potential in using consumer power to drive industry change.I learned so much during this dynamic conversation with Sandra as we discussed one of the most important topics as the forefront of a sustainable Future in Fashion, and no doubt you will too. So let’s dive in. ______________ If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.  Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.

My guest today is Shaya Suppasiritad. Shanya is a change maker and creative thinker set out to disrupt the fashion industry with the circular movement.  Shanya is the founder of Rntr, a platform helping brands drive growth through RE-commerce which includes Rental, Resale and Repair. Season after season brands are struggling to maximise their ROI for each collection as trends move rapidly. Items are often being discounted and many are left unsold.   At the same time, more and more consumers are participating in re-commerce (rental + resale), shifting towards responsible consumption.   But for brands to tap into the benefits of rental, resale and repair (New customer acquisition, loyalty, data, increased ROI efficiency and more)…, it can be costly and complex if done inhouse. That’s why Shanya founded Rntr. Shanya and her team want every brand to have the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. I took so much away from this dynamic conversation with Shanya and no doubt you will too. _____________________________________________   If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.  Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.

Meet Gina Anstee, an inspiring leader in our industry who is at the forefront of retail with one of the most successful fashion brands in Australia, AJE & AJE Athletica. Gina is an experienced and highly successful leader in high end retail with a rich mix of expertise in business development retail operation, business insights and strategic planning.  Her impressive track record in building and leading iconic luxury brands to unprecedented growth in Australia and Asia is a testament to her leadership, her operational skills and customer focus.  During our engaging conversation Gina shared in valuable insights on  How to stay relevant and thrive in an ever changing retails landscape The power of positive culture and creating a community of celebration  How to create unforgettable customer experiences  Mastering leadership, overcoming barriers and inspiring trust  and so much more. Prepare to be inspired by Gina and her rich mix of experience in Business Development. _______________ REGISTER FOR OUR INDIA SOURCING TRIP INFORMATION SESSIONMONDAY 17th JUNE - 6.30 pm AEST  VIA ZOOM Elizabeth and Emma invite you to a live Zoom information session where you can find out more details and ask questions about the India sourcing experience.   https://fashionequipped.com.au/india-sourcing-experience _____________ If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning.  Instagram: @fashionequipped  @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au   Let's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.